GLOBAL DAYTIME POPULATION DENSITY

Karlsruhe, July 26, 2019: MB-International extends its global data offering by Global Daytime Population indicators. Now companies can get information about the size of population that is present in a given area during the day.

Mr. Roberts-York, Managing Director of Michael Bauer International says: “This new indicator for consumer base is significant for planners in retail, insurances, advertising, marketing and site location planning. It gives a better representation of where people are located during an average day.”

Go to the press release and read more…Global Daytime Population Density

 

Global Updates: Postcode Boundary Maps and Administrative Area Maps

area_boundaries-postcode boundary maps-administrative area maps-small area maps

Karlsruhe, June 21, 2019: The latest release 2019 of MB-International’s global area boundaries comes with numerous territorial changes. Especially on the African continent but also in Asia, Europe and North America.

Every year there are several changes at postal and administrative area levels. The new released boundary update now contains all revisions. Companies can use the current data in many different aspects of business applications for example in Geomarketing, Social Media Marketing or Business Intelligence.

Go to the press release and read more…

Michael Bauer International GmbH presents its new authorized partners

CONIAS Risk Intelligence GmbH
casaGeo Data + Services GmbH
WENXT S.A.S, France

Karlsruhe, December 20, 2018: MBIs authorized partners are an integral part of their global strategy and are delighted with the joint success they are achieving. In the last months MBI has signed new partnerships with CONIAS Risk Intelligence GmbH, casaGeo Data + Services GmbH and WENXT S.A.S. This broadens the companies’ existing sales network and expands the use of its geodata portfolio into new business sectors.

Go to the press release and read more…

IHS Markit wins Michael Bauer International Award for Innovation and Market Sustainability based on Dealer Network Planning Solution

Karlsruhe, November 21, 2018: IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions, won the Michael Bauer International (MB-International) Global Innovation Award in recognition of its innovative solution to address the changing automotive dealer network environment at an awards ceremony held at MB-International’s Geo Experts Seminar in Hornbach, Germany. The award recognized IHS Markit for its “New Retail” network planning approach which combines geo-marketing techniques and data assets from both automotive and non-automotive fields in a unique, innovative way…

Go to the press release and read more…

Data Update Asia 2018

New updates based on the latest statistics in Asia.

MBI just released data updates for 33 Asian countries on various levels: population data, sociodemographic data, purchasing power data and consumer spending by product group with forecast values for 2018.

For further information, please go to our Data offering for Asia…

MBI has been awarded Best Global Geodata Supplier

 

 

 

 

 

 

 

 

 

 

2018 Technology Innovator Awards  – MBI has been awarded Best Global Geodata Supplier – Germany!

The Technology Innovator Awards 2018 celebrate the talented individuals, teams and firms that provide some of the best, and most innovative, products and services in the industry.

With the constant and rapid growth of the technology market, the demands on firms to be innovative in order to adapt and survive, are high. The award recognizes these Technology companies who are on the forefront of innovation to meet the needs of the consumer and stand ahead of the competition.

Go to the supplement and read more…

Global Area Boundaries up to date at MBI with the release 2018

MB-International, MBI

Postcode Boundary Maps (zip) – Administrative Area Maps – Small Area Maps (micro areas)

The updated layers were complemented by further levels as well as adapted to the most recent territorial status. New microgeographic levels were added to the worldwide offer for an even more detailed geomarketing-analysis.

Some examples: new micro areas are available for Ireland (Small Areas), Hong Kong (Constituency Areas), Philippines (Barangays), Thailand (Tambon), Taiwan (Villages) and Vietnam (Communes).

With the globalization, understanding the geographic details surrounding an area of where business takes place has become an increasingly critical component in strategic planning. Area Boundaries are often the basis for this task. They help you to display and analyze spatial areas on a map and can easily be matched and attributed with company internal data or Sociodemographic Data and Purchasing Power data from MB-International. Our focus is on global comparability: same formats, structure, vintages and seamless maps globally. Companies across all industries, global retailers and social media corporations trust in our data and rely on our years of experience.

ADVANTAGES OF THE MB-INTERNATIONAL AREA BOUNDARIES

  • Globally consistent and comparable: Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and “seamless”, i.e. country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analyzes
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included
  • Digital boundaries are in a vector format to allow visualization in any zoom levels
  • The vintage compatibility between the boundaries and the Sociodemographic and Purchasing Power data is guaranteed
  • Our maps are subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house geographical department.

IDEAL FOR MANY DIFFERENT BUSINESS APPLICATIONS

  • Sales planning
  • Sales controlling
  • Site planning
  • Expansion planning
  • Branch network planning
  • Customer visualization
  • Predictive analytics
  • Insurance risk management
  • Thematic mapping
  • Social Media Marketing
  • Postcode look-up tables
  • Internet applications
  • Geocoding and Reverse Geocoding

Standard GIS Formats for our vector boundaries are Esri Shape file (.shp), Esri Geodatabase (.gdb), MapInfo (.tab), MapInfo MIF/MID. Others on request.

Go to our DATA OFFERING…

New Update Release of Michael Bauer International’s APIs

DATALINK MBI

The updated suite of Michael Bauer International’s APIs includes new offerings focused on geocoding and data enrichment with their DATALINK solutions.

To meet the growing business demand for consistent and seamless global data, MBI released new APIs to supply businesses, governments, retailers and solutions providers with the tools they need to enable data enrichment globally. Through its DATALINK API platform, MBI provides access to more than 160 socio-demographic and economic data variables for easy integration into innovative solutions. 

Go to the press release DATALINK API…

DATALINK API

MB-International released the API mbi-data-link.com which enables easy access to a wide range of global MB-International data. The API is a RESTful service with the responses in JSON format.

DATALINK is an API for data enrichment, which refers to processes used to enhance, attribute or otherwise improve data by adding coordinates, socio-demographics or economic attributes to customer addresses.

DATALINK helps to geolocate customers – visualize relationships between neighboring area, insights on consumer types and consumer spending behavior…

Go to the press release…