Asia – number of small area maps continues to grow

MBI’s range of small area maps continues to grow. In the Asian region in particular, more and more detailed analyzes can be carried out.

Examples for small area maps /micro areas (country / number of areas / area level)

Indonesia / 81.903 / Kelurahan
South-Korea / 5.048 / Dong
Malaysia / 1.191 / Mukim
Singapore / 323 / Subzones

With area boundaries, catchment areas can be visualized and the question “Where do my customers come from?” can be answered. By linking the area boundaries with company-internal data, spatial correlations can be depicted. MBI data on for example population and purchasing power can also be enriched individually.

Learn more about MBI area boundaries…

Development of Inner-City Customer Frequencies in Times of Corona

Changes-in-Customer-Shopping-Behavior-Corona

Customer frequency in the city centers has changed significantly in recent months. An analysis of centrally positioned areas at around 125 locations in Germany by Hystreet.com shows a sharp decline compared to the same period in 2019.

Global Mobile Trace data from MBI can be used for comprehensive analyses, also outside the city centers. The data collection and evaluation are carried out GDPR-compliant in aggregated form via mobile phone apps which allow localization via GPS signals when displaying advertisement. By assigning the signals to homezone or workzone based on their time stamp, a clear distinction between residents, employees and actual passers-by is possible.

As a MBI sister company Michael Bauer Micromarketing GmbH for example can use MBI Mobile Trace data to determine the actual visitors to the location based on visitor density. Thus, exact catchment areas can be calculated for more than 10,000 retail centers of various sizes across Germany. By matching with microgeographic characteristics such as information on Socio-Demographics or the Sinus Milieus, retailers can get to know the characteristics of their actual customers and align their product ranges accordingly.

As the Mobile Trace data is available since 2018, this offers the possibility to analyze the effects of COVID-19 before, during and after the corona crisis or at different periods of the pandemic.

Further areas of application for Mobile Trace data are:

  • Competitive analyses on customer loyalty
  • Optimization of distribution areas for flyers and the placement of out-of-home advertising
  • Identification of white spots with the greatest sales potential when planning expansion
  • Measurement of the effects of a settlement (e.g. discounters) on visitor flows in the central supply area

For more information on our Mobile Trace Data, please contact our Sales Team.

MBI Data & HERE Technologies Location Services in Alteryx

Routing in data analytics platform Alteryx

Solution Partner casaGeo provides specialized Geomarketing solution for data analytics platform Alteryx

Data analytics is becoming more important every day – especially in retail. It can help businesses to understand customer behavior, perform expansion planning and also making sense of it by combining it with location data.

At MBI we are supporting Solution Partners in the retail industry by providing a broad variety of data. Our long-standing partner casaGeo not only combines the MBI Portfolio but leverages HERE Technologies Location Services to provide specialized solutions for data analytics.

With CasaGeoSpatial, a specialized solution for the data analytics platform Alteryx, casaGeo helps companies with Geomarketing analyses. The tool supports address cleansing, visualization, location analysis, catchment area analysis and expansion planning. For the location intelligence part, casaGeo integrated the HERE Location Services Map, Geocoding and Search, Routing as well as Waypoints Sequence to provide fast and detailed results.

CasaGeo has been using and recommending HERE Technologies to their customers for several years. As to why, Dr. Werner Kiehn, Founder and Managing Director at casaGeo explains: “HERE provides great data quality in general, provides fresh maps with global coverage, gives the ability to process huge amounts of data and provides efficient features such as Isoline Routing and Point of Interest information.”

For more information or to request a trial, please contact our trusted partner casaGeo at https://www.casageo.de/en/contact.html.

LOCATION ANALYSIS IN RETAIL

Map on Retail Focus Areas

CATCHMENT AREA ANALYSIS – CUSTOMER ANALYSIS- COMPETITION ANALYSIS- CUSTOMER JOURNEY

The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata for most countries worldwide.

You can identify visitors at specific branches or points of sale (e.g. shops, shopping centres/zones) and make their movement patterns or whereabouts transparent over an extended period of time.

The map illustrates an example of a CATCHMENT AREA CALCULATION for a retailer in Wiesbaden, Germany. The black pin in the blue colored area represents the assumed catchment area of the retailer. Its actual catchment area is represented by the colored rectangles that were determined with MBI’s data based on mobile geodata. The red pins show the COMPETITORS, with the largest red pin being the most frequented competitor and therefore regional champion.

Since the focus in retail is on the customer, a detailed ANALYSIS OF CUSTOMER BEHAVIOR and the CUSTOMER JOURNEY are a decisive competitive advantage.

Many data products have already been created on the basis of the Global Retail Focus Areas and numerous questions can be answered. We are looking forward to your individual inquiry! Please contact our sales team directly!

WORLDWIDE EFFECTS OF COVID-19 ARE NOW INCLUDED IN CALCULATIONS

MBI Purchasing Power Corona

Government restrictions on retail to contain COVID-19 have had a significant impact on retail sales worldwide. The developments of the past months have now been incorporated into MBI’s calculations and show significant effects on retail turnover, retail spending and retail centrality.
The impact of the pandemic on consumer spending is also evident in countries with few confirmed cases, such as Vietnam. Here, tourist areas in particular are economically affected due to restrictions on international travel.

MBI’S RETAIL DATA EXPLAINED IN SHORT

RETAIL SPENDING

Relates to the proportion of Purchasing Power of a certain area’s population that is available for spending in retail.

RETAIL TURNOVER

Measures the turnover of local retail trade at point of sale.

RETAIL CENTRALITY INDEX

Describes the ability of an area to pin the Retail Spending of its population and of other areas’ population down to the local retail trade.

For more information on our RETAIL DATA, please contact our sales team!

Geodata Inc. is a new sales partner for global geodata for Central Eastern Europe

Banking_Finance_Geodata

We are pleased to announce Geodata Inc., headquartered in Krakow, Poland now supports the distribution of our global geodata for Central Eastern Europe with their extensive experience in the financial and banking industry as an authorized partner.

The financial industry is in a state of upheaval and has to master challenges such as increasing competitive pressure, online and mobile banking as well as declining customer loyalty. Sales structures have to be revisited and service needs to be adapted to customer expectations. Global geodata support companies in the financial sector in designing their branch networks, offers and marketing activities in a customer-oriented manner.

Andreas Wenzel, Sales Director at MBI explains: “In the financial as well as any other industry, digital change requires strategic decisions to be made based on geospatial facts. With the extensive experience of Geodata Inc. in this space, we can expand the application of our global geodata in new business areas. We warmly welcome Geodata Inc. as a partner and look forward to a successful collaboration.”

More information on Geodata Inc.

WEBINAR – Reacting to Political Conflicts with Innovative Risk Management Solutions

Join us for a webinar together with our partner Geocom by VertiGIS about “Reacting to Political Conflicts with Innovative Risk Management Solutions”.

Register here to learn how to identify and mitigate political risks along the supply chain using SURE, a product of MBI’s CONIAS risk product portfolio, and the risk management solutions developed by Geocom.

Geocom, a MBI partner, offers risk management solutions that can map and analyze all processes within the supply chain based on various risk data. This creates the greatest possible transparency for precise decision making within your supply chain. The continuous monitoring allows predictive analytics and enables companies to act quickly and proactively.

CARTO joins the MBI partner network

Purchasing Power

Purchasing Power for Bologna, Italy with CARTOframes and MBI Data

Number-of-Households-Osaka

Number of Households for Osaka, Japan with CARTOframes and MBI Data

Arrow
Arrow
Slider

Karlsruhe, July 2nd, 2020: CARTO is now a reseller for MBI’s globally consistent and comparable geodata. In today’s rapidly changing economy, being able to access and analyze global high-quality spatial data is fundamental to organizations using location intelligence. With thousands of organizations adapting to the impact of the “new normal”, analysts in a wide range of industries need more data than ever to keep their finger on the pulse as consumer behavior evolves faster than ever before. 

Find out more about MBI’s partnership with CARTO in our press release…

WEBINAR – Political Conflicts And Their Impact On Your Business

Join us for a webinar together with HERE Technologies about “Political Conflicts And Their Impact On Your Business” for better decision making for your supply chain.

Your supply chain is only as strong as its weakest link. War, terrorism and major unrest: For multinational and globally active companies, political risks rank among the most important challenges. Therefore, risk assessment is key, especially when it comes to strategic planning of site and supplier selection and evaluation.

Sign up here to learn about how CONIAS Risk Intelligence helps clients to understand the risks they’re facing, make reliable predictions and better informed decisions. In times of crisis, companies that invest in continuous monitoring of their partners and suppliers profit from larger resilience and sustainability. For optimal supply chain visibility HERE Technologies supports companies with its location services to plan and execute their strategy in a highly competitive market.

Updates 2020 – Global boundaries, purchasing power and socio-demographic data for Europe

MBI location planning

SHIFTING FROM ASSUMPTIONS TO EVIDENCE-BASED DECISIONS WITH GEODATA FROM MICHAEL BAUER INTERNATIONAL GMBH

Karlsruhe, May 18th 2020: The focus of the 2020 release of the global boundaries was the development of new micro boundaries as well as the adaptation of the administrative and postal boundaries in compliance to the current area vintage. In line with this, the purchasing power and socio-demographic data for Europe have been updated based on the latest statistics.
As a dynamic product, geodata constantly change…

Find out more about MBI Updates in our press release…