A heterogeneous group of people differentiated by sociodemographic characteristics such as age and gender symbolizes MBI's sociodemographics-bundles.

SOCIODEMOGRAPHICS-BUNDLES

SOCIO-Demographics-BUNDLES

WHICH DATA IS INCLUDED IN THE DATA-BUNDLES?

SOCIODEMOGRAPHICS-BUNDLE BASIC

The MB-International Sociodemographics comprehend the latest population and household figures, the classification of the population by age (15-year age bands: 0-14, 15-29, 30-44, 45-59, 60+), sex / gender as well as the number of unemployed persons.

Sociodemographics-Bundle Basic comprises:

Sociodemographics-Bundle Basic comprises:

Two digit country code by ISO 3166
Administrative Code/ Postal Code/ Micro-Code
Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level

Population year average: total number
Population year average: per mill of country
Number of Households
Population male
Population female

Population by age: 0 – 14 years, total
Population by age: 0 – 14 years, male
Population by age: 0 – 14 years, female
Population by age: 15 – 29 years, total
Population by age: 15 – 29 years, male
Population by age: 15 – 29 years, female
Population by age: 30 – 44 years, total
Population by age: 30 – 44 years, male
Population by age: 30 – 44 years, female
Population by age: 45 – 59 years, total
Population by age: 45 – 59 years, male
Population by age: 45 – 59 years, female
Population by age: 60 years and above, total
Population by age: 60 years and above, male
Population by age: 60 years and above, female

Unemployed

SOCIODEMOGRAPHICS-BUNDLE ADVANCED

The Sociodemographic Package Plus contains the same data as the Sociodemographic Package Basic, but with a different age structure (Age Bands Advanced). In this case, the age bands are divided into 5 year age bands.

VAST VARIETY OF USES IN MANY ASPECTS OF BUSINESS APPLICATIONS

These variables are an appropriate planning basis for the distribution of your products and services, if their demand basically depends on the consumers’ sociodemographic characteristics above.

Their power can be harnessed to improve consumer targeting and can be used to understand market opportunities and to quantify the consumers’ potential demand for European countries.

Sample of the data structure

Socio-Bundle on municipality level for the Czech Republic

Admincode	Name	Population by age and sex		Population by age and sex
		total		0 to 14
	Municipality/Obce	number	per mill of country	total number	male number	female number
532100	Blevice	133	152	38	19	19
532169	Buštěhrad	1.333	1.458	385	197	188
532282	Dřetovice	237	263	81	42	39
532495	Koleč	314	309	103	56	47
532681	Otvovice	339	335	96	52	44
532827	Slatina	221	223	66	35	31
532851	Stehelčeves	381	342	94	52	42
532975	Třebusice	273	237	95	53	42
533092	Zákolany	263	278	69	36	33
534951	Kralupy nad Vltavou	8.614	9.112	2.559	1.323	1.236
…
Czech Republic		5.161.340	5.357.230	1.486.964	766.176	720.788

Admincode	Name	Population by age and sex			Population by age and sex
		15 to 29			30 to 44
	Municipality/Obce	total number	male number	female number	total number	male number	female number
532100	Blevice	47	23	24	60	29	31
532169	Buštěhrad	514	257	257	624	312	312
532282	Dřetovice	84	41	43	113	56	57
532495	Koleč	98	52	46	134	71	63
532681	Otvovice	114	60	54	143	76	67
532827	Slatina	91	47	44	99	51	48
532851	Stehelčeves	136	75	61	161	89	72
532975	Třebusice	102	56	46	128	70	58
533092	Zákolany	121	62	59	102	52	50
534951	Kralupy nad Vltavou	3.440	1.742	1.698	3.986	2.014	1.972
…
Czech Republic		2.139.542	1.103.498	1.036.044	2.349.629	1.207.899	1.141.730

Admincode	Name	Population by age and sex			Population by age and sex
		45 to 59			60 and above
	Municipality/Obce	total number	male number	female number	total number	male number	female number
532100	Blevice	68	32	36	72	30	42
532169	Buštěhrad	595	292	303	673	275	398
532282	Dřetovice	101	49	52	121	49	72
532495	Koleč	135	70	65	153	65	88
532681	Otvovice	144	75	69	177	76	101
532827	Slatina	102	52	50	86	36	50
532851	Stehelčeves	174	93	81	158	72	86
532975	Třebusice	97	52	45	88	42	46
533092	Zákolany	113	57	56	136	56	80
534951	Kralupy nad Vltavou	4.026	1.971	2.055	3.715	1.564	2.151
…
Czech Republic		2.267.569	1.127.693	1.139.876	2.274.866	956.074	1.318.792

Admincode	Name	Population year average		Households year average	Unemployed Persons
	Municipality/Obce	number	per mill of country	number	number
532100	Blevice	285	0,027	115	8
532169	Buštěhrad	2.791	0,265	1.220	62
532282	Dřetovice	500	0,048	209	14
532495	Koleč	623	0,059	265	28
532681	Otvovice	674	0,064	304	25
532827	Slatina	444	0,042	193	14
532851	Stehelčeves	723	0,069	324	30
532975	Třebusice	510	0,048	209	13
533092	Zákolany	541	0,051	249	19
534951	Kralupy nad Vltavou	17.726	1,685	8.057	385
…
Czech Republic		10.518.570	1.000,000	4.567.667	352.200

Potential Business Applications

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

> LEARN MORE

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

> LEARN MORE

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