A heterogeneous group of people differentiated by sociodemographic characteristics such as age and gender symbolizes MBI's sociodemographics-bundles.

SOCIODEMOGRAPHICS-BUNDLES

WHICH DATA IS INCLUDED IN THE DATA-BUNDLES?

SOCIODEMOGRAPHICS-BUNDLE BASIC

The MB-International Sociodemographics comprehend the latest population and household figures, the classification of the population by age (15-year age bands: 0-14, 15-29, 30-44, 45-59, 60+), sex / gender as well as the number of unemployed persons.

SOCIODEMOGRAPHICS-BUNDLE ADVANCED

The Sociodemographic Package Plus contains the same data as the Sociodemographic Package Basic, but with a different age structure (Age Bands Advanced). In this case, the age bands are divided into 5 year age bands.

VAST VARIETY OF USES IN MANY ASPECTS OF BUSINESS APPLICATIONS

These variables are an appropriate planning basis for the distribution of your products and services, if their demand basically depends on the consumers’ sociodemographic characteristics above.

Their power can be harnessed to improve consumer targeting and can be used to understand market opportunities and to quantify the consumers’ potential demand for European countries.

Sample of the data structure

Socio-Bundle on municipality level for the Czech Republic

Admincode Name Population by age and sex Population by age and sex
    total 0 to 14
  Municipality/Obce number per mill
of country
total
number
male
number
female
number
532100 Blevice 133 152 38 19 19
532169 Buštěhrad 1.333 1.458 385 197 188
532282 Dřetovice 237 263 81 42 39
532495 Koleč 314 309 103 56 47
532681 Otvovice 339 335 96 52 44
532827 Slatina 221 223 66 35 31
532851 Stehelčeves 381 342 94 52 42
532975 Třebusice 273 237 95 53 42
533092 Zákolany 263 278 69 36 33
534951 Kralupy nad Vltavou 8.614 9.112 2.559 1.323 1.236
           
Czech Republic 5.161.340 5.357.230 1.486.964 766.176 720.788
Admincode Name Population by age and sex Population by age and sex
    15 to 29 30 to 44
  Municipality/Obce total
number
male
number
female
number
total
number
male
number
female
number
532100 Blevice 47 23 24 60 29 31
532169 Buštěhrad 514 257 257 624 312 312
532282 Dřetovice 84 41 43 113 56 57
532495 Koleč 98 52 46 134 71 63
532681 Otvovice 114 60 54 143 76 67
532827 Slatina 91 47 44 99 51 48
532851 Stehelčeves 136 75 61 161 89 72
532975 Třebusice 102 56 46 128 70 58
533092 Zákolany 121 62 59 102 52 50
534951 Kralupy nad Vltavou 3.440 1.742 1.698 3.986 2.014 1.972
             
Czech Republic 2.139.542 1.103.498 1.036.044 2.349.629 1.207.899 1.141.730

 

Admincode Name Population by age and sex Population by age and sex
    45 to 59 60 and above
  Municipality/Obce total
number
male
number
female
number
total
number
male
number
female
number
532100 Blevice 68 32 36 72 30 42
532169 Buštěhrad 595 292 303 673 275 398
532282 Dřetovice 101 49 52 121 49 72
532495 Koleč 135 70 65 153 65 88
532681 Otvovice 144 75 69 177 76 101
532827 Slatina 102 52 50 86 36 50
532851 Stehelčeves 174 93 81 158 72 86
532975 Třebusice 97 52 45 88 42 46
533092 Zákolany 113 57 56 136 56 80
534951 Kralupy nad Vltavou 4.026 1.971 2.055 3.715 1.564 2.151
             
Czech Republic 2.267.569 1.127.693 1.139.876 2.274.866 956.074 1.318.792

 

Admincode Name Population
year average
Households
year average
Unemployed
Persons
  Municipality/Obce number per mill
of country
number number
532100 Blevice 285 0,027 115 8
532169 Buštěhrad 2.791 0,265 1.220 62
532282 Dřetovice 500 0,048 209 14
532495 Koleč 623 0,059 265 28
532681 Otvovice 674 0,064 304 25
532827 Slatina 444 0,042 193 14
532851 Stehelčeves 723 0,069 324 30
532975 Třebusice 510 0,048 209 13
533092 Zákolany 541 0,051 249 19
534951 Kralupy nad Vltavou 17.726 1,685 8.057 385
         
Czech Republic 10.518.570 1.000,000 4.567.667 352.200

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

> LEARN MORE

DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

> LEARN MORE

DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

> LEARN MORE

TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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