Global Area Boundaries

DIGITAL BOUNDARIES AS THE BASIS FOR YOUR DATA

Digital area boundaries help you to display and analyze spatial areas on a map. They can easily be matched and attributed with company internal data (e.g. sales figures, sales areas) or SOCIODEMOGRAPHIC DATA and PURCHASING POWER data from MB-International.

Area boundaries are an essential tool for all businesses today. As a seamless collection of spatial data which enables cross border analysis, valid area boundaries are needed to accurately analyze a store or business locations. They also provide a valuable input into targeted marketing campaigns and the visualization of their impacts. Without proper and correct area definition, whether these are POSTCODE or ADMINISTRATIVE BOUNDARIES, the key statistics that impact a business performance cannot be properly measured. In some cases, it’s even more critical knowing what’s happening in the direct vicinity of a location than on an admin or post code level. The so-called SMALL AREA MAPS (MICRO AREAS) are ideal for these applications, as they are generally smaller subdivisions of the postcode or administrative boundaries.

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Different territorial levels of MBI: administrative boundaries, postal code boundaries, microgeographic boundaries.

GLOBAL BOUNDARY LEVELS

POSTCODE (ZIP) BOUNDARY MAPS | Worldwide postal areas are geographic boundaries that define the geographic area for each postcode | Example of Spain: 5-digit Postcode Areas
ADMINISTRATIVE AREA MAPS | Municipality boundaries plus the higher levels like provinces and state boundaries | Example of Spain: Municipios-boundaries plus the higher levels Provincias, Comunidades and Agrupaciones
SMALL AREA MAPS (MICRO AREAS) | Could be subdivisions of the postcode or administrative boundaries like census areas | Example of Spain: Census Sections, a subdivision of the Municipios

VAST VARIETY OF USES IN MANY ASPECTS OF BUSINESS APPLICATIONS

Our area boundaries provide you with a consistent basis for visualizing your data for various tasks and applications, such as

Sales planning
Sales controlling
Site planning
Expansion planning
Branch network planning
Customer visualization
Predictive analytics
Insurance risk management
Thematic mapping
Social Media Marketing
Postcode look-up tables
Internet applications
Geocoding and Reverse Geocoding

This enables companies to:

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

Advantages of our Area Boundaries

Worldwide, seamless coverage of postal and administrative boundaries
The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
Constant updates guarantee a current data status
The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
Simple update by uniform layout of the layer names
The higher-level area hierarchies are included with the boundary files
Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

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Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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