MOBILE TRACE DATA

GAIN INSIGHTS INTO THE BEHAVIOR OF YOUR VISITORS WORLDWIDE WITH MOBILE TRACE DATA

Mobile Trace Data provide you with insights into the behavior of your visitors or target group, their movement patterns or whereabouts and duration of stay over an extended period of time. Moreover, they help you analyze aggregated consumer profiles, purchasing patterns and competitiveness. The basis for this product is derived from digital mobile applications. The data are refined and aggregated in strict compliance with the GDPR (General Data Protection Regulation).

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Our Global Mobile Trace data products

Based on the data, numerous data products have been and many more can be created to answer your individual needs. As an example, we would like to introduce the three following data products to you.

GLOBAL DAYTIME POPULATION DENSITY

Global Daytime Population Density gives information about the size of population that is present in a given area during the day.

More information on Global Daytime Population Density

GLOBAL RETAIL FOCUS AREAS

The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata.
You can identify visitors at specific branches or points of sale (e.g. shops, shopping centers/zones) and make their movement patterns or whereabouts transparent over an extended period of time.

More information on Global Retail Focus Areas

GLOBAL TRAVEL AND TOURISM DATA

Global Travel and Tourism Data provide information about where tourists come from, how many tourists visited a defined region and the duration of their stay.

More information on Global Travel and Tourism Data

A SELECTION OF QUESTIONS THAT CAN BE ANSWERED WITH MOBILE TRACE DATA

Where do my visitors come from?
What shops do they pass?
Where have they been before?
Where do they go afterward?
Where do they stay?
How long do they stay?
Where are they during the day and at night?

Image: Nighttime and daytime population at the level of 5-digit postcodes in Hamburg

Where do my visitors come from?
What shops do they pass?
Where have they been before?
Where do they go afterward?
Where do they stay?
How long do they stay?
Where are they during the day and at night?

ADVANTAGES OF OUR MOBILE TRACE DATA

Current data from the past year
Built on a variety of unique digital mobile data
Insights into the behavior of your customers or target group and their movement patterns or whereabouts
Target group-relevant implementation of marketing strategies
Avoidance of scatter loss (sustainability)
Budget savings
Benchmarking

SMART COMBINATION

Connecting the movement data with our globally consistent and comparable geodata you can identify valuable correlations. Additional to the information about how many people are located in a certain place at a certain time, you can also find out which target group they belong to. This provides you with the best basis for well-founded and data-based decisions.

Demographics

Purchasing Power

Area Boundaries

Potential Business Applications

Location and area planning that take into account where the population is more likely to be during the day than at night
Logistics optimization by avoiding areas with high population movements
Identification of the best time window for the target group: When is my target group at home, when at work?
Personnel planning, staffing of cash registers: In which time frame does my target group go shopping?
Identification of the visits of consumers to certain points of interest (e.g. shops, shopping centers etc.), their movement patterns or whereabouts and duration of stay
Real estate management and investment evaluation
Identification of advertising and marketing locations
Identification of seasonal changes in areas, e.g. ski areas or popular beaches and attractions

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

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Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

> LEARN MORE

TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

Would you like to evaluate and visualize the data?

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