What international conflict situation has Joe Biden to expect?

MBI’s up-to-date data provide information on the political risk situation and support companies in identifying risks for location, logistics and investment security at an early stage and in developing targeted adaptation strategies.

Karlsruhe, November 19th 2020: Whether the USA will once again assume their role as “the world’s policeman” under Joe Biden is currently unclear – but there are more than enough national and international crises. With the MBI CONIAS analysis tool for global political conflicts, Michael Bauer International GmbH continuously examines the data situation on political risks.

Find out more about MBI Political Risk Data in our press release…

Public Sector: MBI offers attractive licensing models for routable road network from HERE Technologies

The map shows an examplary illustration for construction sites in Karlsruhe, Germany.

Karlsruhe, November 12th 2020: Michael Bauer International GmbH, one of the largest global data providers with headquarters in Karlsruhe and a certified HERE Technologies Distributor, offers optimized and adapted licensing models for the needs and requirements of the public sector and educational use.

HERE Technologies’ routable maps that are used in over 150 million vehicles can support cities and municipalities, public sector, universities and non-profit organizations in meeting their current and future challenges. 

Go to the press release and read more…

E-commerce, services like click and collect and delivery are changing stores

As many parts of the world are entering second waves of COVID-19, businesses need to once again adapt to changing consumer behavior. Because of resulting restrictions, preferences are shifting to shopping locally as well as online-shopping. Besides growing e-commerce, services like click and collect as well as delivery are changing stores. Businesses need to adapt to those changes and optimize their location planning – whether they focus on local or online retail. MBI’s Mobile Trace Data provide insights into the behavior of visitors and their movement patterns. Combining those with our data on purchasing power, online-shopping affinity and many more can help companies to stay successful and competitive in times of crisis and at the same time react to customers’ needs with adapted location planning.

For more information on our gobal data offering, please contact our Sales Team.

Consumer Spending by Product Groups – Analyze Consumer Behavior in Europe

Due to the corona pandemic, the gap in consumer spending between different product groups is broad. It is therefore recommended that companies take a look at consumer spending by product groups.

Especially in times like these, the consumer spending by product groups clearly illustrates the diversity in regional distribution for your product group in stationary retail.

In most markets, consumers’ spending behavior does not only depend on income. Therefore, MBI offers a further development of the general purchasing power in form of 20 different product groups with which you can localize market potential for your product or service. An understanding of the regional distribution of consumer potential and preferences supports you in establishing a more targeted market development strategy. For these product groups, MBI has calculated the volume of consumer spending on postcode, administrative and, for some countries, also on a microgeographic level. This provides a planning basis that is comparable across countries.

MBI’s product groups at a glance:

  • Food and non-alcoholic beverages
  • Alcoholic beverages
  • Tobacco
  • Clothing
  • Footwear
  • Furniture and furnishings, carpets and other floor coverings
  • Household textiles
  • Household appliances
  • Glassware, tableware and household utensils
  • Tools and equipment for house and garden
  • Routine household maintenance
  • Medical products, appliances and equipment
  • Consumer Electronics, photographic and IT equipment
  • Durables for recreation and culture
  • Toys and games, hobby, sport, garden, pets
  • Recreational and cultural services
  • Newspapers, books and stationery
  • Catering Services
  • Personal care
  • Jewellery, clocks, watches and other personal effects

Further analyses can be conducted by enriching this with additional data. With the age groups broken down in 5-year bands, products and services can be directed to areas where promising age groups are represented above average.

In addition, MBI’s consumer styles data help you to answer the question on segmentation: Which consumer styles are most common where? The target group model for market segmentation and target group definition of consumers is available for 10 consumer styles and is characterized by a uniform and globally comparable database.

All data can be visualized with our area boundaries on postal, administrative and, to a large extent, also on micro area level – because the combination of geography and socio-economic data illustrates where there is sales potential through comprehensible maps.

For more information on our Consumer Spending Data, please contact our Sales Team.

WEBINAR – Optimize Your Fleet Operations with HERE Technologies

During this challenging time, businesses need to adjust to changes in consumer behavior. Fast responses to customer inquiries and delivery times like same day delivery are just two examples for consumers’ expectations for companies. Sign up here to learn from Amol Naik, Product Manager at HERE Technologies, how HERE Location Services support you in advancing your solution to meet those expectations.

Logistics businesses are experiencing unprecedented demand to provide best customer service while streamlining costs and processes. This is a challenge given shrinking margins and volatility in supply and demand of transport capacity. Therefore, it is an imperative to look for ways to maximize asset utilization, lower costs, and improve delivery efficiencies. As one of the first global HERE Technologies Distributors, MBI offers tour planning, optimization and routing services along with HERE’s rich portfolio of map data and location services. These services can be easily integrated into existing IT landscapes and offer a scalable way to increase ROI and throughput of your assets.

Asia – number of small area maps continues to grow

MBI’s range of small area maps continues to grow. In the Asian region in particular, more and more detailed analyzes can be carried out.

Examples for small area maps /micro areas (country / number of areas / area level)

Indonesia / 81.903 / Kelurahan
South-Korea / 5.048 / Dong
Malaysia / 1.191 / Mukim
Singapore / 323 / Subzones

With area boundaries, catchment areas can be visualized and the question “Where do my customers come from?” can be answered. By linking the area boundaries with company-internal data, spatial correlations can be depicted. MBI data on for example population and purchasing power can also be enriched individually.

Learn more about MBI area boundaries…

Development of Inner-City Customer Frequencies in Times of Corona


Customer frequency in the city centers has changed significantly in recent months. An analysis of centrally positioned areas at around 125 locations in Germany by Hystreet.com shows a sharp decline compared to the same period in 2019.

Global Mobile Trace data from MBI can be used for comprehensive analyses, also outside the city centers. The data collection and evaluation are carried out GDPR-compliant in aggregated form via mobile phone apps which allow localization via GPS signals when displaying advertisement. By assigning the signals to homezone or workzone based on their time stamp, a clear distinction between residents, employees and actual passers-by is possible.

As a MBI sister company Michael Bauer Micromarketing GmbH for example can use MBI Mobile Trace data to determine the actual visitors to the location based on visitor density. Thus, exact catchment areas can be calculated for more than 10,000 retail centers of various sizes across Germany. By matching with microgeographic characteristics such as information on Socio-Demographics or the Sinus Milieus, retailers can get to know the characteristics of their actual customers and align their product ranges accordingly.

As the Mobile Trace data is available since 2018, this offers the possibility to analyze the effects of COVID-19 before, during and after the corona crisis or at different periods of the pandemic.

Further areas of application for Mobile Trace data are:

  • Competitive analyses on customer loyalty
  • Optimization of distribution areas for flyers and the placement of out-of-home advertising
  • Identification of white spots with the greatest sales potential when planning expansion
  • Measurement of the effects of a settlement (e.g. discounters) on visitor flows in the central supply area

For more information on our Mobile Trace Data, please contact our Sales Team.

MBI Data & HERE Technologies Location Services in Alteryx

Routing in data analytics platform Alteryx

Solution Partner casaGeo provides specialized Geomarketing solution for data analytics platform Alteryx

Data analytics is becoming more important every day – especially in retail. It can help businesses to understand customer behavior, perform expansion planning and also making sense of it by combining it with location data.

At MBI we are supporting Solution Partners in the retail industry by providing a broad variety of data. Our long-standing partner casaGeo not only combines the MBI Portfolio but leverages HERE Technologies Location Services to provide specialized solutions for data analytics.

With CasaGeoSpatial, a specialized solution for the data analytics platform Alteryx, casaGeo helps companies with Geomarketing analyses. The tool supports address cleansing, visualization, location analysis, catchment area analysis and expansion planning. For the location intelligence part, casaGeo integrated the HERE Location Services Map, Geocoding and Search, Routing as well as Waypoints Sequence to provide fast and detailed results.

CasaGeo has been using and recommending HERE Technologies to their customers for several years. As to why, Dr. Werner Kiehn, Founder and Managing Director at casaGeo explains: “HERE provides great data quality in general, provides fresh maps with global coverage, gives the ability to process huge amounts of data and provides efficient features such as Isoline Routing and Point of Interest information.”

For more information or to request a trial, please contact our trusted partner casaGeo at https://www.casageo.de/en/contact.html.


Map on Retail Focus Areas


The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata for most countries worldwide.

You can identify visitors at specific branches or points of sale (e.g. shops, shopping centres/zones) and make their movement patterns or whereabouts transparent over an extended period of time.

The map illustrates an example of a CATCHMENT AREA CALCULATION for a retailer in Wiesbaden, Germany. The black pin in the blue colored area represents the assumed catchment area of the retailer. Its actual catchment area is represented by the colored rectangles that were determined with MBI’s data based on mobile geodata. The red pins show the COMPETITORS, with the largest red pin being the most frequented competitor and therefore regional champion.

Since the focus in retail is on the customer, a detailed ANALYSIS OF CUSTOMER BEHAVIOR and the CUSTOMER JOURNEY are a decisive competitive advantage.

Many data products have already been created on the basis of the Global Retail Focus Areas and numerous questions can be answered. We are looking forward to your individual inquiry! Please contact our sales team directly!


MBI Purchasing Power Corona

Government restrictions on retail to contain COVID-19 have had a significant impact on retail sales worldwide. The developments of the past months have now been incorporated into MBI’s calculations and show significant effects on retail turnover, retail spending and retail centrality.
The impact of the pandemic on consumer spending is also evident in countries with few confirmed cases, such as Vietnam. Here, tourist areas in particular are economically affected due to restrictions on international travel.



Relates to the proportion of Purchasing Power of a certain area’s population that is available for spending in retail.


Measures the turnover of local retail trade at point of sale.


Describes the ability of an area to pin the Retail Spending of its population and of other areas’ population down to the local retail trade.

For more information on our RETAIL DATA, please contact our sales team!