Retail Spending

WHAT DOES RETAIL SPENDING MEAN?

Retail Spending relates to the proportion of Purchasing Power of a certain area’s population that is available for spending in retail.

As this refers to the retail spending available within an area, it does not necessary mean that it is given out in the respective areas. Therefore, showing the retail potential of an area, for both local and online.

General Purchasing Power less expenditures for rents, mortgage interests, insurance, motor vehicles, for travels or services refers to the potential expenditure in retail at the consumers’ place of residence.

Our data is subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house statistical & geographical department.

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EXAMPLE RETAIL SPENDING

Retail Spending on municipality level for the Czech Republic

Admincode	Name	Population	Retail Spending
	Municipality/Obce	year average	per mill of country	in Mio. Euro	per mill of country	Euro per capita	Index country = 100
532100	Blevice	285	0,027	0,82	0,026	2.875	95,0
532169	Buštěhrad	2.791	0,265	8,32	0,262	3.109	102,7
532282	Dřetovice	500	0,048	1,30	0,041	2.716	89,7
532495	Koleč	623	0,059	1,75	0,055	2.715	89,7
532681	Otvovice	674	0,064	2,09	0,066	2.820	93,2
532827	Slatina	444	0,042	1,27	0,040	2.931	96,8
532851	Stehelčeves	723	0,069	2,02	0,064	2.922	96,5
532975	Třebusice	510	0,048	1,47	0,046	2.950	97,5
533092	Zákolany	541	0,051	1,53	0,048	2.825	93,3
534951	Kralupy nad Vltavou	17.726	1,685	56,85	1,792	3.240	107,0
…
Czech Republic		10.518.570	1.000,000	31.841,46	1.000,000	3.027	100,0

Potential Business Applications

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

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