The shelves in a supermarket symbolize the retail spending.

Retail Spending

WHAT DOES RETAIL SPENDING MEAN?

Retail Spending relates to the proportion of Purchasing Power of a certain area’s population that is available for spending in retail.  

As this refers to the retail spending available within an area, it does not necessary mean that it is given out in the respective areas. Therefore, showing the retail potential of an area, for both local and online.

General Purchasing Power less expenditures for rents, mortgage interests, insurance, motor vehicles, for travels or services refers to the potential expenditure in retail at the consumers’ place of residence.

Our data is subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house statistical & geographical department

EXAMPLE RETAIL SPENDING

Retail Spending on municipality level for the Czech Republic

Admincode Name Population Retail Spending
  Municipality/Obce year average per mill
of country
in Mio.
Euro
per mill
of country
Euro
per capita
Index
country = 100
532100 Blevice 285 0,027 0,82 0,026 2.875 95,0
532169 Buštěhrad 2.791 0,265 8,32 0,262 3.109 102,7
532282 Dřetovice 500 0,048 1,30 0,041 2.716 89,7
532495 Koleč 623 0,059 1,75 0,055 2.715 89,7
532681 Otvovice 674 0,064 2,09 0,066 2.820 93,2
532827 Slatina 444 0,042 1,27 0,040 2.931 96,8
532851 Stehelčeves 723 0,069 2,02 0,064 2.922 96,5
532975 Třebusice 510 0,048 1,47 0,046 2.950 97,5
533092 Zákolany 541 0,051 1,53 0,048 2.825 93,3
534951 Kralupy nad Vltavou 17.726 1,685 56,85 1,792 3.240 107,0
             
Czech Republic 10.518.570 1.000,000 31.841,46 1.000,000 3.027 100,0

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

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COUNTRY AVAILABILITY

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AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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