People of all ages and genders cross a street and symbolize the variety of MBI's sociodemographic data.

SOCIODEMOGRAPHICS

WHICH ATTRIBUTES ARE INCLUDED IN OUR SOCIODEMOGRAPHIC DATA?

For the purpose of target group specific consumer analyses or general profiling of the areas, a number of variables can be provided on the basis of official statistics.

Our Sociodemographics comprehend the latest population, gender, age structure (15-year age bands), unemployment and household figures as well as Consumer Style data. Furthermore, we offer additional variables depending on availability such as Households by Income Quintiles, Education, Households by Type and Marital Status.

The resident population by gender and age groups is useful for targeting potential customers if products are mainly designed for certain age groups.

The information is relevant as the business plans for the future. The interrelationship between population, demographics, business climate, housing and the physical structure of communities provides guidance on funding priorities and relative need.
Their power can be used to improve consumer targeting, to understand market opportunities and to quantify the consumers’ potential demand for countries worldwide.

The following variables are available:

Population


Population comprises:

  • Two digit country code by ISO 3166
  • Administrative Code/ Postal Code/ Micro-code
  • Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
  • Population year average: total number
  • Population year average: per mill of country

MB-International  Population figures are shown as projected averages for current year on the basis of official statistics.

More information…

Households

Households comprises:

  • Two digit country code by ISO 3166
  • Administrative Code/ Postal Code/ Micro-Code
  • Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
  • Population year average: total number
  • Population year average: per mill of country
  • Households: total number

More information…

Sex / Gender

Sex / Gender comprises:

  • Two digit country code by ISO 3166
  • Administrative Code/ Postal Code/ Micro-Code
  • Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
  • Population males / Population females

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Age Bands

The product “Age Bands” is divided into the “Basic Age Bands” with 15-year intervals and the “Extended Age Bands” with 5-year intervals for the male and female population.

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Unemployed

The variable Unemployed comprises the number of unemployed persons and is available on administrative area level.

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Sociodemographics-Bundle

The MB-International Sociodemographics-Bundle comprehends the latest population and household figures, the classification of the population by age, gender as well as the number of unemployed persons.

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Education

Sample Spain on PC5 level: Education data

The data for Spain comprises:
EDU_1  Population 15 years and over: In education 15 -17
EDU_2  Population 15 years and over: In education 18+
EDU_3  Population 15 years and over: No school leaving certificate
EDU_4  Population 15 years and over: Primary education (CEP)
EDU_5  Population 15 years and over: Secondary education (BEPC)
EDU_6  Population 15 years and over: Vocational school certification (CAP BEP)
EDU_7  Population 15 years and over: High school diploma (BAC-BP)
EDU_8  Population 15 years and over: University degree (diplôme de niveau supérieur court)

The data is country-specific, i.e. different for the countries of our global data offering.

More information…

Households by Type

Sample France on community level: Households by Type

The data for France comprises:
Households by Type : Single men
Households by Type : Single women 
Households by Type : other households
Households by Type : family household – couple without children
Households by Type : family household – couple with children
Households by Type : family household – single parent 

The data is country-specific, i.e. different for the countries of our global data offering.

More information…

Marital status

Sample Italy on micro level: Marital status

The data for Italy comprises:
Population year average: total number
Population year average: per mill of country
Marital Status: single
Marital Status: married
Marital Status: divorced
Marital Status: widowed

The data is country-specific, i.e. different for the countries of our global data offering.

More information…

Online-Shopping Affinity

Online-Shopping Affinity is an index that indicates the intensity of online shopping. This enables you to define target groups for your online business.

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Global Consumer Styles

Global Consumer Styles is an innovative model for market segmentation and determination of target groups. Fundamentally new is the segmentation approach with 10 internationally validated consumer styles. The data is created for market segmentation on the basis of different segmentation criteria such as demographics, value orientation, attitudes, consumer behavior and consumption volume identified and validated in detail in primary research on international level.

More information…

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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