Households by type

In what context is the variable Households by Type used?

Our Households by Type Data belongs to our additional variables and supports companies in making well-founded and data-based decisions. For example, it can be used for market and location analysis or sales planning.

Household and population structures are among the most frequently used indicators for target-group-specific consumer analyses. They enable companies to offer their products and services, or to target marketing activities, where the most interested individuals or households are located.

Sample for France: household structure at the municipal level

The data for France comprises:
Household structure: man single
Household structure: woman single
Household structure: other households
Household structure: families – couple without children
Household structure: families – couple with children
Household structure: families – single parent

This additional data is country-specific, i.e., different for the countries of our global data offering.

Potential Business Applications

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

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Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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