A Family with one child symbolizes MBI's households by type data.

Households by type

In what context is the variable Households by Type used?

Our Households by Type Data belongs to our additional variables and supports companies in making well-founded and data-based decisions. For example, it can be used for market and location analysis or sales planning.

Household and population structures are among the most frequently used indicators for target-group-specific consumer analyses. They enable companies to offer their products and services, or to target marketing activities, where the most interested individuals or households are located.

Sample for France: household structure at the municipal level

The data for France comprises:
Household structure: man single
Household structure: woman single
Household structure: other households
Household structure: families – couple without children
Household structure: families – couple with children
Household structure: families – single parent

This additional data is country-specific, i.e., different for the countries of our global data offering.

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

> LEARN MORE

DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

> LEARN MORE

DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

> LEARN MORE

TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

Would you like to evaluate and visualize the data?

share

To Content To Menu