Trend topic 2023: Omnichannel strategy – and how the right data can help you achieve it

Karlsruhe, 19.01.2023: The fact that online retail has experienced a boost due to the Covid-19 pandemic is by now well-known in the marketing and sales world. In 2023, the current challenge is to strategically integrate the often rapidly developed new solutions and channels into an overall concept and to connect them with each other in the best possible way. The key is a well-designed omnichannel strategy.

Are you planning to expand your omnichannel strategy for 2023? Then you may be asking yourself questions like:

  • What is the online shopping affinity of my target group?
  • Where is the ideal location for my pop-up store?
  • Or, most importantly, in which regions and for which product categories is purchasing power likely to be highest – both online and offline? Am I exploiting my potential and investing in the right place?

Answering these questions can significantly contribute to effective advertising campaigns, efficient use of the marketing budget, and more sales. The first step is to understand customer behavior based on internal customer data and external market data. Subsequently, a suitable strategy for channel integration can be developed.

Find out how the right data can support you with this objective in our press release.


Dealing with the challenges of the German Supply Chain Act

Seminar room of the MBI CONIAS Academy for Political Risk in Heidelberg, Germany

Karlsruhe, January 12th 2023: The Supply Chain Act obliges companies above a certain size to better meet their responsibilities in the supply chain with regard to respecting internationally recognized human rights.

Failure to comply with the requirements for social and ecological minimum standards within the supply chain could result in sales losses, fines, exclusion from federal procurement procedures and, last but not least, reputational damage.

Increased importance of transparency and risk management along the supply chain

Our new MBI CONIAS Academy in the heart of Heidelberg’s old town qualifies risk analysts and managers to deal with challenges in the context of political risks. With MBI CONIAS Risk Intelligence, risks can be identified, evaluated and appropriate countermeasures can be taken. Risks can be reduced or avoided altogether through methodologically sound risk assessment and adequately coordinated catalogs of measures. After completing our seminars, the participants are able to use their special knowledge of political risks to create transparency and minimize risks. Nicolas Schwank, Chief Data Scientist Political Risk at MBI, says about the MBI CONIAS Academy: “The unique mix of scientific backgrounds, presentation options of complex topics for better knowledge transfer to employees and customers, and the communication of response options are the basis of political risk management, which is not taught by anyone else in this way”.

Focus on content-related and methodical basics

In a total of three modules, basic knowledge, more in-depth knowledge and its application as well as current findings are developed and deepened. The first module focuses on content-related and methodological basics. In addition to an introduction to the topic of holistic risk management, a process for managing political risks is developed. Finally, fundamental implications and requirements of the Supply Chain Act on comprehensive risk management are addressed. The module is completed with a certificate as “Political Risk Analyst”.

Deepening and application of the acquired basic knowledge

The world of political conflicts is complex and ever-changing. In light of the variety of risks and related issues, the second module is offered with different focus topics to deepen and apply the basic knowledge. Currently, four different focus topics are planned, but they are constantly being evolved and adapted: The Supply Chain Act, intrastate conflicts, interstate conflicts, and country/regional focuses. The course concludes with a certificate as “Political Risk Manager” after the completion of the first and second module.

In-depth analysis with a focus on current political conflict events

In the third and last module, new insights into the management of political risks are acquired and adapted to the current situation and circumstances. This can be, for example, information about new indices and improvements of existing indices, or the analysis of new political risks by country experts. Furthermore, a discussion and exchange with established political risk analysts as well as an evening event for networking across module years are planned. After successful participation in all three modules, participants will receive a certificate as “Political Risk Management Expert”.

After completing all three modules, regular participation in the third module is of course possible in order to keep the knowledge in the field of political risk management up to date. Upon completion of all modules, participants will receive a certification as “Professional Political Risk Manager” when participating in the third module again.

For more information on the MBI CONIAS Academy seminars, please visit our website. For more detailed insights into the training contents, please refer to this information brochure. If you have any questions or are interested in the seminars offered, our CONIAS Risk Intelligence Team is always at your disposal.


Release 2022 – More than 2.8 million postcode areas in 248 countries worldwide

Illustration showing the postal, admin and microgeographic boundaries for Belin, Germany as an example

Karlsruhe, April 21st, 2022: With the 2022 release, our annual update of the data vintage for a large number of countries in Europe, North America, South America, Africa, Asia, and Oceania has been published. In addition to the adaptation to the most recent data level, numerous administrative, postal and microgeographic area boundaries have been revised or newly added.

As of now, additional digital boundaries are available for the following levels:

  • Turkey (Mahalleler),
  • Portugal (7-digit postcode areas),
  • China (Townships for Beijing and Shanghai),
  • Serbia (Statistical Districts),
  • Algeria (Communes),
  • Netherlands (6-digit postcode areas),
  • United Kingdom (Unit Postcodes) and
  • Malaysia (5-digit postcode areas)

Due to the seamless coverage of postcode and administrative area boundaries, country borders fit together seamlessly without overlaps or gaps to enable cross-country analyses.

As a manufacturer of international data, MBI knows the challenges that are placed on the data required. This is why the world’s leading companies across all industries trust and value the quality and timeliness of our data. We ensure these standards through the most precise research, thorough monitoring of current developments, strict and continuous quality controls, as well as annual updates and extensive upgrades.

From Release 2021 to Release 2022, the format of our digital boundaries has been further optimized. In addition to the existing standard data formats .shp (Esri), .tab (MapInfo), MIF/MID and .gdp (GeoDataBase), our global area boundaries are now also available in .geojson and .tabx formats. Since the 2022 release, all delivery formats are OGC-compliant in order to guarantee good compatibility for use in different GIS systems.

The update also includes the addition of City Points and Additional Names to the database. City Points contain valuable information on the geographical location and size of cities with more than 50,000 inhabitants. Additional Names contain country-specific information on the names and languages available in each country, as well as their language and writing systems, which can be used to support query and analysis processes in the country-specific writing system, for example.

An up-to-date database is essential for efficient planning. With our globally consistent and comparable geodata, we provide our customers and partners with a solid basis for well-founded business decisions. Ray Roberts-York, Managing Director of Michael Bauer International GmbH, explains in this context: “Especially in recent years, there’s so much change, and the world around us is evolving faster than ever. To keep up with these developments, an up-to-date database is of great importance. Through regular revisions and adjustments of the data vintage, our data reflects the dynamically changing environmental conditions and supports companies across the globe in making complex decisions.”

Matching the global area boundaries, MBI offers market data (purchasing power, consumer typologies, sociodemographic data, consumer spending, etc.) at administrative, postal, and microgeographic levels. Together with postcode, administrative or microgeographic area boundaries, these enable even more effective and efficient decision-making. For more information, please contact our Sales team. The full press release can be found here.

MBI data offering in numbers, Release 2022

Our experts are continuously working on the improvement, adaptation and micro-level expansion of the global map and databases.

Current number of countries worldwide: 248

Current number of area boundaries (polygones) worldwide (per area level):
Postal: over 2,819,000
Administrative: over 198,000
Microgeographic: over 3,035,000


Well-founded sales planning with up-to-date market data

Update 2021 – Market data for Germany 2021

Karlsruhe, July 6th 2021: Various purchasing power data with data vintage 2021 are now available for Germany. Updates for numerous other European and international countries will follow shortly.

Whether for nationally or internationally operating companies – comparable homogeneous data are the basis for solid analyses and planning. An up-to-date database is essential for a well-founded decision-making process. For this reason, the globally consistent and comparable geographic and market data from Michael Bauer International GmbH are subjected to continuous quality controls and regularly updated to the latest data vintage.

Purchasing power as an important planning tool across all industries

In regional sales planning, purchasing power is the most frequently used indicator for the consumption potential of a region. The general purchasing power can be an important planning tool not only for the retail sector, but also for many other industries. In addition to the professional planning of new locations based on their prospects of success, purchasing power data can also be used to plan sales areas based on their sales potential. As part of the 2021 update, the MBI purchasing power data was updated to the 2021 data vintage in order to enable companies across all industries to plan in the best possible way based on the latest data.

Specific purchasing power indicators provide deeper insights into consumer behavior

In addition to general purchasing power, MBI offers other specific purchasing power indicators for the retail sector to provide even more detailed insights into consumer behavior. Retail spending is obtained at the place of residence and shows the proportion of purchasing power available for spending in retail. The retail turnover, on the other hand, is measured at the point of sale and describes the turnover of local retail trade. The retail centrality index puts those two indicators in relation and thus provides a measure of the attractiveness of a shopping location. The retail centrality index can be used to estimate the extent to which the local retail trade is able to attract supra-regional customers. With the help of these indicators, which were also recently updated to the 2021 data vintage, areas can be evaluated according to their strengths and weaknesses and unexploited potential can be localized. In addition, these specific purchasing power indicators allow marketing activities to be focused locally.

Online retail spending available for Germany for the first time

In recent years, there has been an increasing movement away from traditional brick-and-mortar towards online retail. The Corona pandemic further increased the importance of online retailing. Many consumers who previously preferred brick-and-mortar retail made their first purchases online. Even after the end of the pandemic, a large number of consumers will continue to shop online and there will be a general and permanent change in shopping behavior. In order to reflect this development, the new 2021 update also provides specific insights into online retail spending for Germany for the first time.

Consumer spending provides information about what the disposable income is being spent on

Consumer spending supplies potential data specifically tailored to the assortment. This provides companies with targeted insights into purchasing power for various product categories. It describes the amount of disposable income available to consumers in a region for spending in retail or proportionately online for the respective product range. Unlike general purchasing power, it not only includes total disposable income, but also what it is ultimately spent on. To optimize location analyses, improve advertising planning, and provide advantages in direct marketing, consumer spending for Germany has also been updated to the 2021 data vintage. For Europe, consumer spending by product groups provides information on 20 internationally consistent and comparable product groups. The data for this indicator is also updated regularly.

Purchasing power data can be visualized geographically – together with our postcode, administrative or microgeographic boundaries, they enable even more effective and efficient decision-making. Therefore, all studies are available at the level of municipalities or municipalities with 10,000 or more inhabitants and 5-digit postcodes as well as at the higher levels.

Read our press release on well-founded sales planning with up-to-date market data…

For more information about our data portfolio, please contact us.


Insurance industry: Political risk data is now also available for CRESTA zones

Karlsruhe, December 17th 2020: The MBI CONIAS global political risk data from Michael Bauer International GmbH are now also available for the CRESTA zones, which indicate the worldwide natural hazard zones. The combination of both products now maps the risk values for political and natural threats and supports the insurance industry in minimizing its risks.

Go to the press release and read more…

Please contact us for more information about political risk data and CRESTA zones!


Consistent data for European e-mobility solutions

A variety of data has to be taken into account for the development of e-mobility and charging infrastructure. At the same time, many companies are encountering difficulties in obtaining data for other European countries besides Germany. MBI provides globally consistent and comparable data for well-founded potential analyses and thus supports companies on their way to electromobility.

Karlsruhe, December 2nd 2020: The most valuable basis for mastering the challenges of electromobility is high-quality data and their analysis. MBI’s European e-mobility data bundle supports analysts and planners of distribution networks, planners of public and private charging infrastructure, the automotive industry and retailers in designing future mobility concepts.

Depending on the industry, the issues vary and have to be answered with different data solutions. These include the origin and destination of drivers, but also how long they stay at a particular location. Sociodemographic issues relating to the affinity for electromobility also play a major role.

MBI’s data portfolio includes, amongst others, data on households by type and sociodemography. Further insights are provided by data on market segmentation and target group definition of consumers as well as the behavior of target groups, their movement patterns, whereabouts and duration of stay. Knowing about the milieu affiliation of the population also has many advantages for targeting, since most decisions are made under the influence of lifestyle and social milieu.

This information can be enriched with additional data such as vehicle inventory data. Available for numerous European countries, they contain important technical insights such as the fuel type for over 97% of vehicles. As HERE Technologies Distributor, MBI also offers location data for charging stations for many countries around the world.

MBI Sales Director Andreas Wenzel says: “The energy sector and the automotive industry are in the midst of major changes. Markets and target groups have to be analyzed, potentials localized and sales activities and infrastructures carefully planned. With the right data, many of these questions can be answered faster and more reliably. The combination of MBI’s extensive expertise and our globally consistent and comparable data provides our customers with a precise basis for decisive planning for the future.”

Please contact us for more information on our e-mobility data portfolio!

Go to the press release and read more about MBI European e-mobility solutions…


What international conflict situation has Joe Biden to expect?

MBI’s up-to-date data provide information on the political risk situation and support companies in identifying risks for location, logistics and investment security at an early stage and in developing targeted adaptation strategies.

Karlsruhe, November 19th 2020: Whether the USA will once again assume their role as “the world’s policeman” under Joe Biden is currently unclear – but there are more than enough national and international crises. With the MBI CONIAS analysis tool for global political conflicts, Michael Bauer International GmbH continuously examines the data situation on political risks.

Find out more about MBI Political Risk Data in our press release…


Public Sector: MBI offers attractive licensing models for routable road network from HERE Technologies

The map shows an examplary illustration for construction sites in Karlsruhe, Germany.

Karlsruhe, November 12th 2020: Michael Bauer International GmbH, one of the largest global data providers with headquarters in Karlsruhe and a certified HERE Technologies Distributor, offers optimized and adapted licensing models for the needs and requirements of the public sector and educational use.

HERE Technologies’ routable maps that are used in over 150 million vehicles can support cities and municipalities, public sector, universities and non-profit organizations in meeting their current and future challenges. 

Go to the press release and read more…


CARTO joins the MBI partner network

Purchasing Power

Purchasing Power for Bologna, Italy with CARTOframes and MBI Data


Number of Households for Osaka, Japan with CARTOframes and MBI Data

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Karlsruhe, July 2nd, 2020: CARTO is now a reseller for MBI’s globally consistent and comparable geodata. In today’s rapidly changing economy, being able to access and analyze global high-quality spatial data is fundamental to organizations using location intelligence. With thousands of organizations adapting to the impact of the “new normal”, analysts in a wide range of industries need more data than ever to keep their finger on the pulse as consumer behavior evolves faster than ever before. 

Find out more about MBI’s partnership with CARTO in our press release…


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