Age Bands
WHAT ARE AGE BANDS?
Age bands are an effective planning fundament for the distribution of your products and services. Their power can also be harnessed to improve consumer targeting, to understand market opportunities and to quantify the consumers’ potential demand.
For example, brochures can be distributed more efficiently by advertising only those areas in which promising age groups are represented above average.
AGE BANDS IN STEPS OF 5 AND 15
Our product portfolio includes two types of age classes. This gives you the flexibility to choose the type that suits your application and requirements.
AGE BANDS BASIC
Basic Age Bands data comprises:
- Two digit country code by ISO 3166
- Administrative Code/ Postal Code/ Micro-Code
- Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
- Population by age: 0–14 years, total
- Population by age: 0–14 years, male
- Population by age: 0–14 years, female
- Population by age: 15–29 years, total
- Population by age: 15–29 years, male
- Population by age: 15–29 years, female
- Population by age: 30–44 years, total
- Population by age: 30–44 years, male
- Population by age: 30–44 years, female
- Population by age: 45–59 years, total
- Population by age: 45–59 years, male
- Population by age: 45–59 years, female
- Population by age: 60 years and above, total
- Population by age: 60 years and above, male
- Population by age: 60 years and above, female
AGE BANDS ADVANCED
The structure corresponds to the Age Bands Basic, with the difference that an age band comprises only 5 years at a time, which allows even more precise analyses.
Advanced Age Bands comprises:
- Two digit country code by ISO 3166
- Administrative Code/ Postal Code/ Micro-Code
- Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
- Population by age: 0–4 years, total
- Population by age: 0–4 years, male
- Population by age: 0–4 years, female
- Population by age: 5–9 years, total
- Population by age: 5–9 years, male
- Population by age: 5–9 years, total
- Population by age: 10–14 years, total
- Population by age: 10–14 years, male
- Population by age: 10–14 years, female
- Population by age: 15–19 years, total
- Population by age: 15–19 years, male
- Population by age: 15–19 years, female
- Population by age: 20–24 years, total
- Population by age: 20–24 years, male
- Population by age: 20–24 years, female
- Population by age: 24–29 years, total
- Population by age: 24–29 years, male
- Population by age: 24–29 years, female
- Population by age: 30–34 years, total
- Population by age: 30–34 years, male
- Population by age: 30–34 years, female
- Population by age: 35–39 years, total
- Population by age: 35–39 years, male
- Population by age: 35–39 years, female
- Population by age: 40–44 years, total
- Population by age: 40–44 years, male
- Population by age: 40–44 years, female
- Population by age: 45–49 years, total
- Population by age: 45–49 years, male
- Population by age: 45–49 years, female
- Population by age: 50–54 years, total
- Population by age: 50–54 years, male
- Population by age: 50–54 years, female
- Population by age: 55–59 years, total
- Population by age: 55–59 years, male
- Population by age: 55–59 years, female
- Population by age: 60–64 years, total
- Population by age: 60–64 years, male
- Population by age: 60–64 years, female
- Population by age: 65–69 years, total
- Population by age: 65–69 years, male
- Population by age: 65–69 years, female
- Population by age: 70–74 years, total
- Population by age: 70–74 years, male
- Population by age: 70–74 years, female
- Population by age: 75 years and above, total
- Population by age: 75 years and above, male
- Population by age: 75 years and above, female
The advanced age bands are particularly useful for analyzing young age groups, as their needs change at shorter intervals. For example, this data is valuable for providers of baby products, products for students, or mobile contracts for teenagers.
Since the advanced data classes cover ages 0 to 75, they are also particularly suitable for analyzing customer groups over 60.
Note: The extended age groups are only available in conjunction with the Advanced Sociodemographics-Bundle.
Sample of the Data Structure: “Age Bands Basic” on municipality level for the Czech Republic
dmincode | Name | Population by age and sex | Population by age and sex | |||
total | 0 to 14 | |||||
Municipality/Obce | number | per mill of country |
total number | male number | female number | |
532100 | Blevice | 133 | 152 | 38 | 19 | 19 |
532169 | Buštěhrad | 1.333 | 1.458 | 385 | 197 | 188 |
532282 | Dřetovice | 237 | 263 | 81 | 42 | 39 |
532495 | Koleč | 314 | 309 | 103 | 56 | 47 |
532681 | Otvovice | 339 | 335 | 96 | 52 | 44 |
532827 | Slatina | 221 | 223 | 66 | 35 | 31 |
532851 | Stehelčeves | 381 | 342 | 94 | 52 | 42 |
532975 | Třebusice | 273 | 237 | 95 | 53 | 42 |
533092 | Zákolany | 263 | 278 | 69 | 36 | 33 |
534951 | Kralupy nad Vltavou | 8.614 | 9.112 | 2.559 | 1.323 | 1.236 |
… | ||||||
Czech Republic | 5.161.340 | 5.357.230 | 1.486.964 | 766.176 | 720.788 |
Admincode | Name | Population by age and sex | Population by age and sex | ||||
15 to 29 | 30 to 44 | ||||||
Municipality/Obce | total number |
male number |
female number |
total number |
male number |
female number |
|
532100 | Blevice | 47 | 23 | 24 | 60 | 29 | 31 |
532169 | Buštěhrad | 514 | 257 | 257 | 624 | 312 | 312 |
532282 | Dřetovice | 84 | 41 | 43 | 113 | 56 | 57 |
532495 | Koleč | 98 | 52 | 46 | 134 | 71 | 63 |
532681 | Otvovice | 114 | 60 | 54 | 143 | 76 | 67 |
532827 | Slatina | 91 | 47 | 44 | 99 | 51 | 48 |
532851 | Stehelčeves | 136 | 75 | 61 | 161 | 89 | 72 |
532975 | Třebusice | 102 | 56 | 46 | 128 | 70 | 58 |
533092 | Zákolany | 121 | 62 | 59 | 102 | 52 | 50 |
534951 | Kralupy nad Vltavou | 3.440 | 1.742 | 1.698 | 3.986 | 2.014 | 1.972 |
… | |||||||
Czech Republic | 2.139.542 | 1.103.498 | 1.036.044 | 2.349.629 | 1.207.899 | 1.141.730 |
Admincode | Name | Population by age and sex | Population by age and sex | ||||
45 to 59 | 60 and above | ||||||
Municipality/Obce | total number |
male number |
female number |
total number |
male number |
female number |
|
532100 | Blevice | 68 | 32 | 36 | 72 | 30 | 42 |
532169 | Buštěhrad | 595 | 292 | 303 | 673 | 275 | 398 |
532282 | Dřetovice | 101 | 49 | 52 | 121 | 49 | 72 |
532495 | Koleč | 135 | 70 | 65 | 153 | 65 | 88 |
532681 | Otvovice | 144 | 75 | 69 | 177 | 76 | 101 |
532827 | Slatina | 102 | 52 | 50 | 86 | 36 | 50 |
532851 | Stehelčeves | 174 | 93 | 81 | 158 | 72 | 86 |
532975 | Třebusice | 97 | 52 | 45 | 88 | 42 | 46 |
533092 | Zákolany | 113 | 57 | 56 | 136 | 56 | 80 |
534951 | Kralupy nad Vltavou | 4.026 | 1.971 | 2.055 | 3.715 | 1.564 | 2.151 |
… | |||||||
Czech Republic | 2.267.569 | 1.127.693 | 1.139.876 | 2.274.866 | 956.074 | 1.318.792 |
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