MARITAL STATUS

In what context is the variable marital status used?

The Marital Status Data belongs to our additional variables and supports companies in making well-founded and data-based decisions. For example, the data can be used for market and location analysis or sales planning. Household and population structures are among the most frequently used indicators for target-group-specific consumer analyses.

They enable companies to offer their products and services, or to target marketing activities, where the most interested individuals or households are located.

Sample for Italy on a micro level: Marital status
The data for Italy comprises:

Population year average: total number
Population year average: per mill of country
Marital Status: single
Marital Status: married
Marital Status: divorced
Marital Status: widowed

The additional data is country-specific, i.e. different for the countries of our global data offering.

Potential Business Applications

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

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• Datalink Rest API

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