Banknotes as an exemplary representation for purchasing power in general

Purchasing Power Overview

HOW WE DEFINE PURCHASING POWER

Purchasing power refers to the disposable income of a region’s population (net income excluding taxes and social insurance contributions, incl. transfer payments received).

As a supplier of globally consistent and comparable market data, MB-International offers you a wide range of purchasing power indicators and retail-relevant data for numerous countries around the world.

Purchasing power is the most commonly used indicator of consumption potential. It is a suitable planning indicator for the sales of your products and services if their demand depends predominantly on the consumer’s income, and you sell directly or indirectly to the consumer. Particularly in the case of higher-value goods and services, demand or sales depend directly on the level of purchasing power.

Country

Purchasing power indicators and retail-relevant data from MB-International

PURCHASING POWER (IN GENERAL)

Purchasing Power refers to the disposable income (net income excluding taxes and social security contributions, incl. transfer payments received) of a region’s population.

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RETAIL SPENDING

Retail Spending comprises the shares of purchasing power available for retail spending.

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RETAIL TURNOVER

Retail Turnover is the total of all sales made in the local retail trade.

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RETAIL CENTRALITY

Retail Centrality is a measure of the attractiveness of a location as a shopping destination.

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CONSUMER SPENDING

Consumer Spending quantifies the volume of spending by consumers in numerous countries on specific product ranges and services.

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INCOME QUINTILES

Income quintiles provide information on the breakdown of household income at the national level into 5 classes.

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CONSTRUCTION DATA

Our Construction Data shows the potential for all product groups related to the construction supply industry.

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EXTRA DATA FOR GERMANY

Online Purchasing Power for Germany lists online spending for 39 product groups for all municipalities and 5-digit postal codes in Germany.

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PURCHASING POWER TRENDS

MBI Purchasing Power Trends allows you to observe a period of time in order to be able to analyze changes, developments, and trends.

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Potential Business Applications

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

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Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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