Global Daytime Population Density

WHAT IS GLOBAL DAYTIME POPULATION DENSITY?

Tablet with mobile trace data during day and night. The daytime population is in a mall and at work, the nighttime population is at home.

Global Daytime Population Density gives information about the size of population that is present in a given area during the day.

The population within an area is defined by official statistics as the number of residents being registered in that area. This refers to nighttime population, consisting of permanent residents. On the other hand, there is the daytime population, consisting of the number of people who are present in an area during the day. It includes, among others, consumers, tourists, workers, and residents. Yet there are two different types of populations for any given area.

This is an important difference, especially for organizations that want to find out where people are during the day, rather than where they live. Despite official statistics, many parts of the world have populations that vary wildly from day to night. The daytime population in most areas increase substantially during the day, particularly those that have a workforce coming into the area for work and then commuting elsewhere at the end of the day.

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METHODOLOGY

Calculated by using a multitude of variables:

Total current resident population of a given area
The number of workplaces, secondary home, POIs and other regular locations
Internal migration based on the change of the residences within an area
Cross-border migration, based on the regular travels between different countries
Accessing temporary population statistics
Assessing temporary population (hourly, daily, weekly, monthly, etc.)

SMART COMBINATION

Connecting the daytime population data with our globally consistent and comparable geodata you can identify valuable correlations. Additional to the information about how many people are located in a certain place at a certain time, you can also find out which target group they belong to. This provides you with the best basis for well-founded and data-based decisions.

Demographics

Purchasing Power

Area Boundaries

Potential Business Applications

Predicting best retail locations
Logistics optimization by avoiding areas with high population movements
Identification of the best time window for the target group: When is my target group at home, when at work?
Human Resource Planning: In which time frame does my target group go shopping?
Identification of the visits of consumers to certain points of interest (e.g. shops, shopping centers etc.), their movement patterns or whereabouts and duration of stay
Real estate management and investment evaluation
Identification of advertising and marketing locations
Better understanding of industrial area population

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

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• Postcode Level
• Administrative Area Level
• Small Area Level

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• Datalink Desktop
• Datalink Rest API

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