SMALL AREA MAPS (MICRO AREAS)

Different levels of area maps from MBI: postcode boundaries map (ZIP), administrative area map, small area map

DIGITAL SMALL AREA MAPS (MICRO AREAS) AS THE BASIS FOR YOUR DATA

Small Area Maps could be subdivisions of the postcode or administrative boundaries like census areas. Digital Small Area boundaries help you to display and analyze spatial areas on a map. They can easily be matched and attributed with company internal data (e.g. sales figures, sales areas) or SOCIODEMOGRAPHIC DATA and PURCHASING POWER data from MB-International.

Because Postcode / ZIP-code boundaries are arbitrary geographic areas designed for the convenience of postal carriers, they do not always correspond to other more meaningful boundaries, such as those of cities or towns, school districts, neighborhoods or political voting districts.

Therefore, we also offer what we call a small area dataset for many countries which are subdivisions of the postcode boundaries or administrative boundaries, e.g. census areas or street segments.

Example: In Spain are these the Census Sections (36.255 areas), a subdivision of the Municipios (8.125 areas).

VAST VARIETY OF USES IN MANY ASPECTS OF BUSINESS APPLICATIONS

Our area boundaries provide you with a consistent basis for visualizing your data for various tasks and applications, such as

Sales planning
Sales controlling
Site planning
Expansion planning
Branch network planning
Customer visualization
Predictive analytics
Insurance risk management
Thematic mapping
Social Media Marketing
Internet applications
Geocoding and Reverse Geocoding

This enables companies to:

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

Advantages of our Small Area Maps

The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
Constant updates guarantee a current data status
The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
Simple update by uniform layout of the layer names
The higher-level area hierarchies are included with the boundary files
Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

> LEARN MORE

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

> LEARN MORE

TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

Would you like to evaluate and visualize the data?

Request Free Test Data