A busy street in a metropolitan area suggests a high retail centrality index.

RETAIL CENTRALITY INDEX

WHAT IS THE RETAIL CENTRALITY INDEX?

The Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas’ population down to the local retail trade. The index allows companies to zero in on their regional markets with increased precision and accuracy. At the administrative level, only municipalities with 10,000 and more inhabitants are listed.

Cities having a large shopping appeal show a Centrality Index of more than 100, because they tie more Retail Spending of surrounding areas to themselves than they emit to those areas.

It is determined as the quotient of the RETAIL TURNOVER and the RETAIL SPENDING (multiplied by 100).

Centrality Index = (     Retail Turnover in ‰    ) x 100
Retail Spending in ‰

Using our postcode, administrative or small area level boundaries for the geographic visualization of the Retail Centrality allows for an even more effective and efficient decision-making.

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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