A woman and a man holding hands symbolize MBI's gender data.

Gender

IN WHAT CONTEXT IS OUR GENDER DATA USED?

Our Sociodemographic Data supports companies in making well-founded and data-based decisions. For example, gender data is relevant for market and location analysis or sales planning for products and services that are used more frequently by a particular gender.

Gender data comprises:

  • Two digit country code by ISO 3166
  • Administrative Code/ Postal Code/ Micro-Code
  • Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
  • Population males / Population females

Sample of the Data Structure: Sex / Gender on municipality level for the Czech Republic

Admincode Name Total
  Municipality/Obce Male Female
532100 Blevice 133 152
532169 Buštěhrad 1.333 1.458
532282 Dřetovice 237 263
532495 Koleč 314 309
532681 Otvovice 339 335
532827 Slatina 221 223
532851 Stehelčeves 381 342
532975 Třebusice 273 237
533092 Zákolany 263 278
534951 Kralupy nad Vltavou 8.614 9.112
     
Czech Republic   5.161.340 5.357.230

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

> LEARN MORE

DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

> LEARN MORE

DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

> LEARN MORE

TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

Would you like to evaluate and visualize the data?

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