The houses in a neighborhood represent MBI's household data.

HOUSEHOLDS

WHAT IS HOUSEHOLD DATA?

Household Data comprises:

  • Two digit country code by ISO 3166
  • Administrative Code/ Postal Code/ Micro-Code
  • Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
  • Population year average: total number
  • Population year average: per mill of country
  • Households: total number

Sample of the Data Structure: Households on municipality level for the Czech Republic

Admincode Name Population year average Households
year average
  Municipality/Obce number per mill
of country
number
532100 Blevice 285 0,027 115
532169 Buštěhrad 2.791 0,265 1.220
532282 Dřetovice 500 0,048 209
532495 Koleč 623 0,059 265
532681 Otvovice 674 0,064 304
532827 Slatina 444 0,042 193
532851 Stehelčeves 723 0,069 324
532975 Třebusice 510 0,048 209
533092 Zákolany 541 0,051 249
534951 Kralupy nad Vltavou 17.726 1,685 8.057
       
Czech Republic   10.518.570 1.000,000 4.567.667

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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