Online Purchasing Power FOR Germany
Online retailing is booming. Consumers are spending an ever increasing amount of their money online. Online purchasing power is an important indicator that companies must take into account in expansion, location analysis, advertising planning and direct marketing.
The online purchasing power contains the online spending in euros for 39 product groups, as well as the corresponding online share for all municipalities and 5-digit zip codes in Germany.
The breakdown into 39 different product groups shows the exact distribution of online spending for the respective product groups.
- Non-alcoholic beverages
- Alcoholic beverages
- Women’s fashion
- Men’s fashion
- Children’s fashion
- Other clothing
- Leather goods
- House and home textiles, other furnishings
- Large electrical appliances
- Small electrical appliances
- Household goods, glassware, tableware
- Detergents, cleaning agents and cleaning products
- Medical products
- Personal care
- Information technology
- Consumer electronics
- Recorded media
- Sports equipment
- Sports shoes
- Toys and games
- Hobbies, musical instruments
- Books, newspapers, magazines, stationery
- Watches and jewelry
- Hardware store assortment
- Automotive spare parts and accessories
- Bicycles and accessories
- Pet supplies
- Baby supplies
AT WHAT AREA LEVELS IS THE DATA AVAILABLE?
Zip code map with a spatial distribution of zip codes. The individual postal codes are displayed as a postal code area.
ADMINISTRATIVE AREA LEVEL
Municipal boundaries plus higher-level boundaries such as county boundaries, administrative districts and state boundaries.
Strict quality control
Individual consulting and support
100 % GDPR compliant
• Postcode Level
• Administrative Area Level
• Small Area Level
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Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request
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Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API
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