OUR DEFINITION OF PURCHASING POWER / INCOME DATA
Purchasing Power refers to the disposable income (i.e. income after taxes and social contributions, including received transfer payments) of a certain region’s population. Consequently, Purchasing Power consists of net incomes from employment and assets (after taxes and social contributions), pensions, unemployment benefits, benefit payments and other national transfer payments.
A per capita index of 100 indicates the area’s purchasing power is in line with the national average, an index above or below this average shows the amount of deviation from the average, positively or negatively.
Our data is subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house statistical & geographical department.
Purchasing Power – The key indicator for sound location and sales territory planning
In today’s competitive retail market, sales, optimization, and growth are critical to survival. All businesses need to know where their customers are located and how much disposable income their target groups possess. Basically, the understanding of what the population in a given area has available for consumption. The Purchasing Power allows companies to zero in on their regional markets with increased precision and accuracy.
Purchasing Power Trends
While numerous analyses can be conducted at a given point in time using Purchasing Power Data, MBI Purchasing Power Trends allow you to observe a period of time. They provide information on how Purchasing Power has changed compared to the last MBI data update.
License this add-on if you want to analyze developments and trends accurately.
EXAMPLE PURCHASING POWER
Purchasing Power on municipality level for the Czech Republic
|Municipality/Obce||year average||per mill
country = 100
|530883||Kralupy nad Vltavou||17.726||1,685||136,62||1,818||7.707||107,9|
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Karlsruhe, May 16th 2023: Michael Bauer International GmbH (MBI), a leading provider of geographic, …