Purse with banknotes as an exemplary representation for purchasing power

PURCHASING POWER

OUR DEFINITION OF PURCHASING POWER / INCOME DATA

Purchasing Power refers to the disposable income (i.e. income after taxes and social contributions, including received transfer payments) of a certain region’s population. Consequently, Purchasing Power consists of net incomes from  employment and assets (after taxes and social contributions), pensions, unemployment benefits, benefit payments and other national transfer payments.

A per capita index of 100 indicates the area’s purchasing power is in line with the national average, an index above or below this average shows the amount of deviation from the average, positively or negatively.

Our data is subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house statistical & geographical department

Purchasing Power – The key indicator for sound location and sales territory planning

In today’s competitive retail market, sales, optimization and growth are critical to survival. All businesses need to know where their customers are located and how much disposable income their target groups possess. Basically, the understanding of what the population in a given area has available for consumption. The Purchasing Power allows companies to zero in on their regional markets with increased precision and accuracy.

EXAMPLE PURCHASING POWER

Purchasing Power on municipality level for the Czech Republic

Admincode Name Population Purchasing Power
  Municipality/Obce year average per mill
of country
in Mio.
Euro
per mill
of country
Euro
per capita
Index
country = 100
500496 Blevice 285 0,027 1,89 0,025 6.624 92,7
505188 Buštěhrad 2.791 0,265 20,51 0,273 7.350 102,9
505587 Dřetovice 500 0,048 3,07 0,041 6.137 85,9
505927 Koleč 623 0,059 3,84 0,051 6.156 86,2
507016 Otvovice 674 0,064 4,31 0,057 6.397 89,5
511382 Slatina 444 0,042 2,98 0,040 6.710 93,9
513750 Stehelčeves 723 0,069 4,93 0,066 6.816 95,4
523704 Třebusice 510 0,048 3,47 0,046 6.809 95,3
529303 Zákolany 541 0,051 3,48 0,046 6.429 90,0
530883 Kralupy nad Vltavou 17.726 1,685 136,62 1,818 7.707 107,9
             
Czech Republic
10.518.570
1.000,000
74.892,62
1.000,000
7.120
100,0

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

> LEARN MORE

DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

> LEARN MORE

DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

> LEARN MORE

TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

Would you like to evaluate and visualize the data?

share

To Content To Menu