The graduated high school students symbolise MBI's education data.

Education

In what context is the variable education used?

The Education Data belongs to our additional variables and supports companies in making well-founded and data-based decisions. For example, it can be used for market and location analysis or sales planning.

Population structures are among the most frequently used indicators for target-group-specific consumer analyses. They enable companies to offer their products and services, or to target marketing activities, where the most interested individuals or households are located.

Sample for Spain on a PC5 level: Education data

The data for Spain comprises:
EDU_1  Population 15 years and over: In education 15 -17
EDU_2  Population 15 years and over: In education 18+
EDU_3  Population 15 years and over: No school-leaving certificate
EDU_4  Population 15 years and over: Primary education (CEP)
EDU_5  Population 15 years and over: Secondary education (BEPC)
EDU_6  Population 15 years and over: Vocational school certification (CAP BEP)
EDU_7  Population 15 years and over: High school diploma (BAC-BP)
EDU_8  Population 15 years and over: University degree (diplôme de niveau supérieur court)

The additional data is country-specific, i.e. different for the countries of our global data offering.

Potential Business Applications

  • Quantify regional sales opportunities / market potentials
  • Focus on marketing activities locally
  • Formulate realistic and quantified objectives
  • Identify unused market potential
  • Restructure and optimize market and sales areas
  • Develop expansion strategies
  • Evaluate areas for strengths and weaknesses
  • Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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