Education

In what context is the variable education used?

The Education Data belongs to our additional variables and supports companies in making well-founded and data-based decisions. For example, it can be used for market and location analysis or sales planning.

Population structures are among the most frequently used indicators for target-group-specific consumer analyses. They enable companies to offer their products and services, or to target marketing activities, where the most interested individuals or households are located.

Sample for Spain on a PC5 level: Education data

The data for Spain comprises:
EDU_1 Population 15 years and over: In education 15 -17
EDU_2 Population 15 years and over: In education 18+
EDU_3 Population 15 years and over: No school-leaving certificate
EDU_4 Population 15 years and over: Primary education (CEP)
EDU_5 Population 15 years and over: Secondary education (BEPC)
EDU_6 Population 15 years and over: Vocational school certification (CAP BEP)
EDU_7 Population 15 years and over: High school diploma (BAC-BP)
EDU_8 Population 15 years and over: University degree (diplôme de niveau supérieur court)

The additional data is country-specific, i.e. different for the countries of our global data offering.

Potential Business Applications

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

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