Karlsruhe, 19.01.2023: The fact that online retail has experienced a boost due to the Covid-19 pandemic is by now well-known in the marketing and sales world. In 2023, the current challenge is to strategically integrate the often rapidly developed new solutions and channels into an overall concept and to connect them with each other in the best possible way. The key is a well-designed omnichannel strategy.
Are you planning to expand your omnichannel strategy for 2023? Then you may be asking yourself questions like:
- What is the online shopping affinity of my target group?
- Where is the ideal location for my pop-up store?
- Or, most importantly, in which regions and for which product categories is purchasing power likely to be highest – both online and offline? Am I exploiting my potential and investing in the right place?
Answering these questions can significantly contribute to effective advertising campaigns, efficient use of the marketing budget, and more sales. The first step is to understand customer behavior based on internal customer data and external market data. Subsequently, a suitable strategy for channel integration can be developed.