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Consumer Spending by Product Groups – Analyze Consumer Behavior in Europe

Due to the corona pandemic, the gap in consumer spending between different product groups is broad. It is therefore recommended that companies take a look at consumer spending by product groups.

Especially in times like these, the consumer spending by product groups clearly illustrates the diversity in regional distribution for your product group in stationary retail.

In most markets, consumers’ spending behavior does not only depend on income. Therefore, MBI offers a further development of the general purchasing power in form of 20 different product groups with which you can localize market potential for your product or service. An understanding of the regional distribution of consumer potential and preferences supports you in establishing a more targeted market development strategy. For these product groups, MBI has calculated the volume of consumer spending on postcode, administrative and, for some countries, also on a microgeographic level. This provides a planning basis that is comparable across countries.

MBI’s product groups at a glance:

  • Food and non-alcoholic beverages
  • Alcoholic beverages
  • Tobacco
  • Clothing
  • Footwear
  • Furniture and furnishings, carpets and other floor coverings
  • Household textiles
  • Household appliances
  • Glassware, tableware and household utensils
  • Tools and equipment for house and garden
  • Routine household maintenance
  • Medical products, appliances and equipment
  • Consumer Electronics, photographic and IT equipment
  • Durables for recreation and culture
  • Toys and games, hobby, sport, garden, pets
  • Recreational and cultural services
  • Newspapers, books and stationery
  • Catering Services
  • Personal care
  • Jewellery, clocks, watches and other personal effects

Further analyses can be conducted by enriching this with additional data. With the age groups broken down in 5-year bands, products and services can be directed to areas where promising age groups are represented above average.

In addition, MBI’s consumer styles data help you to answer the question on segmentation: Which consumer styles are most common where? The target group model for market segmentation and target group definition of consumers is available for 10 consumer styles and is characterized by a uniform and globally comparable database.

All data can be visualized with our area boundaries on postal, administrative and, to a large extent, also on micro area level – because the combination of geography and socio-economic data illustrates where there is sales potential through comprehensible maps.

For more information on our Consumer Spending Data, please contact our Sales Team.


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