Banknotes as an exemplary representation of purchasing power data

Purchasing Power Data Overview

Two consumers laugh with purchases in their hands.

Understanding Markets and Consumers Worldwide

What is Purchasing Power Data?

Purchasing power data represents regional consumption potential. It provides in-depth insights into disposable income, wealth, and consumption willingness of specific population groups, as well as consumer spending, broken down by product groups, distribution channels, and regions.

Both in retail and online sales, purchasing power data is crucial for targeted marketing strategies. Analyzing globally comparable purchasing power indicators enables sound decisions for market entry strategies and site planning.

MB-International, a provider of globally consistent and comparable market data, offers an extensive portfolio of purchasing power indicators and retail-relevant data from numerous countries worldwide, available for licensing.

Country

Purchasing Power Indicators and Retail-relevant Data from MB-International

PURCHASING POWER (IN GENERAL)

Purchasing Power refers to the disposable income (net income excluding taxes and social security contributions, incl. transfer payments received) of a region’s population.

Explore Purchasing Power (in General)

PURCHASING POWER TRENDS

MBI Purchasing Power Trends allows you to observe a period of time in order to be able to analyze changes, developments, and trends.

Explore Purchasing Power Trends

RETAIL SPENDING

Retail Spending comprises the shares of purchasing power available for retail spending.

Explore Retail Spending

RETAIL TURNOVER

Retail Turnover is the total of all sales made in the local retail trade.

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RETAIL CENTRALITY

Retail Centrality is a measure of the attractiveness of a location as a shopping destination.

Explore Retail Centrality

CONSUMER SPENDING

Consumer Spending quantifies the volume of spending by consumers in numerous countries on specific product ranges and services.

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INCOME QUINTILES

Income quintiles provide information on the breakdown of household income at the national level into 5 classes.

Explore Income Quintiles

CONSTRUCTION DATA

Our Construction Data shows the potential for all product groups related to the construction supply industry.

Explore Construction Data

EXTRA DATA FOR GERMANY

Online Purchasing Power for Germany lists online spending for 39 product groups for all municipalities and 5-digit postal codes in Germany.

Explore Extra Data for Germany

Map Purchasing Power Worldwide

Example map: annual nominal purchasing power per capita

A world map showing MBI data on regional purchasing power, throughout Europe and worldwide.

Application: Purchasing Power Data for Your Market Analysis

What Use Cases is Purchasing Power Data Suitable For?

MBI’s purchasing power data is a reliable indicator for the distribution of products and services whose demand is strongly influenced by consumers’ income levels. In particular, the demand for premium products—whether sold directly or indirectly to consumers—is closely linked to purchasing power trends. As a result, purchasing power data is used by manufacturers of consumer and durable goods, retailers, banks, insurance companies, real estate firms, and consumer-oriented service providers to estimate sales potential. Determining purchasing power is also valuable for marketing more affordable products, as it helps identify areas with medium to low purchasing power.

Which Questions Can Be Answered with Purchasing Power Data?

Market Analysis: What is the purchasing power of my current customers, and where are potential customers with similar purchasing power located?
Pricing Strategy: How should a new product be priced?
Advertising Planning: Where should advertising be placed to reach as many members of the target audience as possible?
Product Assortment Planning: Which products should be included in the product range in a specific region?
Branch Network Planning: Where should a new store be built to be accessible to as many members of the target audience as possible?

Potential Business Applications

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Controlling: Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Site planning: Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

Key Differentiators

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating after every release

100 % GDPR compliant

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What Methodology Underpins MBI’s Purchasing Power Data?

Experience and Quality for Over 20 Years

To enable both geographic and temporal comparisons, the data must be meticulously processed and normalized. At the same time, we monitor the ever-changing regional boundaries and socio-demographic conditions across the globe. This approach allows us to transform heterogeneous raw data into the best possible foundation for informed business decisions and detailed planning in localized geographic areas worldwide. Our long-standing experience as one of the leading global data providers, combined with rigorous quality controls, plays a crucial role in this process.

A data expert is processing purchasing power data in the office.

• Postcode Level
• Administrative Area Level
• Small Area Level

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Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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