CATCHMENT AREA ANALYSIS – CUSTOMER ANALYSIS- COMPETITION ANALYSIS- CUSTOMER JOURNEY
The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata for most countries worldwide.
You can identify visitors at specific branches or points of sale (e.g. shops, shopping centres/zones) and make their movement patterns or whereabouts transparent over an extended period of time.
The map illustrates an example of a CATCHMENT AREA CALCULATION for a retailer in Wiesbaden, Germany. The black pin in the blue colored area represents the assumed catchment area of the retailer. Its actual catchment area is represented by the colored rectangles that were determined with MBI’s data based on mobile geodata. The red pins show the COMPETITORS, with the largest red pin being the most frequented competitor and therefore regional champion.
Since the focus in retail is on the customer, a detailed ANALYSIS OF CUSTOMER BEHAVIOR and the CUSTOMER JOURNEY are a decisive competitive advantage.
Many data products have already been created on the basis of the Global Retail Focus Areas and numerous questions can be answered. We are looking forward to your individual inquiry! Please contact our sales team directly!