Age Bands

What are age bands?

Age bands or age groups are used to classify people of a similar age in order to distinguish between generations. People’s lifestyles, consumer behavior, and media usage vary greatly depending on their age. Identifying and considering differences in the population’s age structure is therefore essential for business planning.

By analyzing this demographic data, companies can offer their products and services—or place advertising—where individuals or households with the greatest interest in them are located.

Country

AGE BANDS IN STEPS OF 5 AND 15

Our product portfolio includes two types of age ranges. This gives you the flexibility to choose the type that suits your application and requirements.

AGE BANDS BASIC

Basic Age Bands data comprises:

Two digit country code by ISO 3166
Administrative Code/ Postal Code/ Micro-Code
Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level

The age ranges are as follows:

Population by age: 0–14 years, total
Population by age: 0–14 years, male
Population by age: 0–14 years, female
Population by age: 15–29 years, total
Population by age: 15–29 years, male
Population by age: 15–29 years, female
Population by age: 30–44 years, total
Population by age: 30–44 years, male
Population by age: 30–44 years, female
Population by age: 45–59 years, total
Population by age: 45–59 years, male
Population by age: 45–59 years, female
Population by age: 60 years and above, total
Population by age: 60 years and above, male
Population by age: 60 years and above, female

AGE BANDS ADVANCED

The structure corresponds to the Age Bands Basic, with the difference that an age band comprises only 5 years at a time, which allows even more precise analyses.

Advanced Age Bands comprises:

Two digit country code by ISO 3166
Administrative Code/ Postal Code/ Micro-Code
Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level

The age ranges are as follows:

Population by age: 0–4 years, total
Population by age: 0–4 years, male
Population by age: 0–4 years, female
Population by age: 5–9 years, total
Population by age: 5–9 years, male
Population by age: 5–9 years, total
Population by age: 10–14 years, total
Population by age: 10–14 years, male
Population by age: 10–14 years, female
Population by age: 15–19 years, total
Population by age: 15–19 years, male
Population by age: 15–19 years, female
Population by age: 20–24 years, total
Population by age: 20–24 years, male
Population by age: 20–24 years, female
Population by age: 24–29 years, total
Population by age: 24–29 years, male
Population by age: 24–29 years, female
Population by age: 30–34 years, total
Population by age: 30–34 years, male
Population by age: 30–34 years, female
Population by age: 35–39 years, total
Population by age: 35–39 years, male
Population by age: 35–39 years, female
Population by age: 40–44 years, total
Population by age: 40–44 years, male
Population by age: 40–44 years, female
Population by age: 45–49 years, total
Population by age: 45–49 years, male
Population by age: 45–49 years, female
Population by age: 50–54 years, total
Population by age: 50–54 years, male
Population by age: 50–54 years, female
Population by age: 55–59 years, total
Population by age: 55–59 years, male
Population by age: 55–59 years, female
Population by age: 60–64 years, total
Population by age: 60–64 years, male
Population by age: 60–64 years, female
Population by age: 65–69 years, total
Population by age: 65–69 years, male
Population by age: 65–69 years, female
Population by age: 70–74 years, total
Population by age: 70–74 years, male
Population by age: 70–74 years, female
Population by age: 75 years and above, total
Population by age: 75 years and above, male
Population by age: 75 years and above, female

The advanced age bands are particularly useful if age groups are to be differentiated even more precisely. This is often important when analyzing young age groups, as their needs change at shorter intervals. For example, this data is valuable for providers of baby products, products for students, or mobile contracts for teenagers.

Since the advanced data classes cover ages 0 to 75, they are also particularly suitable for analyzing customer groups over 60.

Note: The extended age groups are only available in conjunction with the Advanced Sociodemographics-Bundle.

Use Age Data to Enhance Your Marketing Strategy

Target Audiences with Precision

People go through very different life stages as they age – each with specific needs, financial means, and interests. Age band data helps companies recognize and leverage these differences to tailor products, services, and communication more effectively.

Example: Young people

Two young people from the same age group are looking at a smartphone.

Young people’s lives are shaped by school, education, and career choices. Their interests are often influenced by current trends. Although they typically have limited financial resources, they are willing to spend a significant portion of what they have on things that matter to them. They also frequently receive support from parents or relatives. Age group data highlights where this target group is particularly concentrated—ideal for providers of school supplies, educational services, or youth-oriented leisure activities. Other companies may also want to know where these groups live to offer special pricing models for children, teenagers, and young adults or to tailor their communication accordingly.

Example: Seniors

A representative of the senior citizens age band shops with her rollator.

Older people often have different needs: health, mobility, and convenience. Age data makes it easier to identify regions with an above-average number of seniors or retirees – enabling companies to promote products such as mobility aids, hearing aids, or age-appropriate housing options in the right places. For example, marketing materials such as flyers can be distributed more efficiently in areas with a higher concentration of this age group.

Understanding Generations – Understanding Values

It’s not just life stage that shapes people’s behavior—generational identity also plays a major role in values and media usage. Baby Boomers, Generation X, Millennials (Generation Y), and Generation Z each come with their own expectations, preferences, and communication styles. To connect with these audiences, businesses must speak their language and choose the right channels—whether print, TV, or social media.

Example: Age Bands for the Czech Republic

Sample of the Data Structure: “Age Bands Basic” on municipality level for the Czech Republic

dmincode	Name	Population by age and sex		Population by age and sex
		total		0 to 14
	Municipality/Obce	number	per mill of country	total number	male number	female number
532100	Blevice	133	152	38	19	19
532169	Buštěhrad	1.333	1.458	385	197	188
532282	Dřetovice	237	263	81	42	39
532495	Koleč	314	309	103	56	47
532681	Otvovice	339	335	96	52	44
532827	Slatina	221	223	66	35	31
532851	Stehelčeves	381	342	94	52	42
532975	Třebusice	273	237	95	53	42
533092	Zákolany	263	278	69	36	33
534951	Kralupy nad Vltavou	8.614	9.112	2.559	1.323	1.236
…
Czech Republic		5.161.340	5.357.230	1.486.964	766.176	720.788

Admincode	Name	Population by age and sex			Population by age and sex
		15 to 29			30 to 44
	Municipality/Obce	total number	male number	female number	total number	male number	female number
532100	Blevice	47	23	24	60	29	31
532169	Buštěhrad	514	257	257	624	312	312
532282	Dřetovice	84	41	43	113	56	57
532495	Koleč	98	52	46	134	71	63
532681	Otvovice	114	60	54	143	76	67
532827	Slatina	91	47	44	99	51	48
532851	Stehelčeves	136	75	61	161	89	72
532975	Třebusice	102	56	46	128	70	58
533092	Zákolany	121	62	59	102	52	50
534951	Kralupy nad Vltavou	3.440	1.742	1.698	3.986	2.014	1.972
…
Czech Republic		2.139.542	1.103.498	1.036.044	2.349.629	1.207.899	1.141.730

Admincode	Name	Population by age and sex			Population by age and sex
		45 to 59			60 and above
	Municipality/Obce	total number	male number	female number	total number	male number	female number
532100	Blevice	68	32	36	72	30	42
532169	Buštěhrad	595	292	303	673	275	398
532282	Dřetovice	101	49	52	121	49	72
532495	Koleč	135	70	65	153	65	88
532681	Otvovice	144	75	69	177	76	101
532827	Slatina	102	52	50	86	36	50
532851	Stehelčeves	174	93	81	158	72	86
532975	Třebusice	97	52	45	88	42	46
533092	Zákolany	113	57	56	136	56	80
534951	Kralupy nad Vltavou	4.026	1.971	2.055	3.715	1.564	2.151
…
Czech Republic		2.267.569	1.127.693	1.139.876	2.274.866	956.074	1.318.792

Applications of Age Range Data

Population Pyramid

Understanding the age structure of a region allows for forward-looking planning:

How many people will soon enter the workforce or reach retirement age?
How will this affect sales potential?

Pricing Models

Could customized plans for children, teens, or seniors attract more customers in certain regions?

Sales & Distribution

Where is the greatest demand for age-specific products?
Where should these products be added to the range, or where should new locations be opened?
Which sales channels are most suitable for the dominant age groups?

Communication

What communication style does the predominant age group in a region prefer?
Which media are most commonly used? Are print flyers effective, or should ads be placed on social media or billboards?

Population Pyramid

Understanding the age structure of a region allows for forward-looking planning:

How many people will soon enter the workforce or reach retirement age?
How will this affect sales potential?

Pricing Models

Could customized plans for children, teens, or seniors attract more customers in certain regions?

Sales & Distribution

Where is the greatest demand for age-specific products?
Where should these products be added to the range, or where should new locations be opened?
Which sales channels are most suitable for the dominant age groups?

Communication

What communication style does the predominant age group in a region prefer?
Which media are most commonly used? Are print flyers effective, or should ads be placed on social media or billboards?

Key Differentiators

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating after every release

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

> LEARN MORE

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

> LEARN MORE

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