Purchasing power data and socio-demographic data can be displayed on a map of Romania using the following area boundaries: 100 x 100 m, PC 2-digit, PC 6-digit and Comune.

Romania Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about Romania.

A Variety of Purchasing Power and Socio-demographic Data for 100 x 100 m, PC 2-digit, PC 6-digit and Comune in Romania

Here is an overview of sociodemographic and purchasing power data for Romania from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for Romania we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the 100 x 100 m, PC 2-digit, PC 6-digit and Comune. Our globally consistent and comparable data allows you to draw comparisons between Romania and any other country in the world.

Data that can currently be licensed from mbi for Romania

Each attribute or geographical level can be licensed individually.

Geographic level
Area levelgridpostalpostaladmin
Name100 x 100 mPC 2-digitPC 6-digitComune
Number of areas47381733181
Geometry
PolygonsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Data / Variables
PopulationYes/AvailableYes/AvailableYes/AvailableYes/Available
Age bandsNo/Not AvailableYes/AvailableNo/Not AvailableYes/Available
Sex / GenderNo/Not AvailableYes/AvailableNo/Not AvailableYes/Available
HouseholdsNo/Not AvailableYes/AvailableNo/Not AvailableYes/Available
UnemployedNo/Not AvailableNo/Not AvailableNo/Not AvailableYes/Available
Purchasing powerNo/Not AvailableYes/AvailableNo/Not AvailableYes/Available
Retail SpendingNo/Not AvailableNo/Not AvailableNo/Not AvailableYes/Available
Retail TurnoverNo/Not AvailableNo/Not AvailableNo/Not AvailableYes/Available
Retail CentralityNo/Not AvailableNo/Not AvailableNo/Not AvailableYes/Available
Consumer Spending by Product GroupsNo/Not AvailableYes/AvailableNo/Not AvailableYes/Available
Education (country-specific)No/Not AvailableYes/AvailableNo/Not AvailableYes/Available
Marital status (country-specific)No/Not AvailableNo/Not AvailableNo/Not AvailableYes/Available
Consumer StylesNo/Not AvailableNo/Not AvailableNo/Not AvailableYes/Available
Daytime PopulationNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Online-Shopping AffinityNo/Not AvailableNo/Not AvailableNo/Not AvailableYes/Available
Socio Bundle PlusNo/Not AvailableYes/AvailableNo/Not AvailableYes/Available
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Geodata for Romania: Transforming Business Operations with In-Depth Analysis

Romania, with its abundant natural resources, historical landscapes, and rapid economic growth, stands at the crossroads of Eastern and Western Europe. As the country continues to develop its infrastructure, embrace digital transformation, and foster sustainable development, the strategic application of detailed geodata is crucial. MBI’s geodata offerings for Romania are designed to support these endeavors, providing vital insights for geomarketing, GIS, expansion planning, spatial analysis, transportation planning, location intelligence analysis, and risk management.

Geographical Levels and Products

MBI’s geodata for Romania is organized across four levels:

  • Comune: This level offers insights into Romania’s communes, featuring data on Population, Daytime Population, Purchasing Power, Socio Demographics, and Digital Boundaries.
  • Post Code 2-digit and Post Code 6-digit: These levels reflect Romania’s postal code system, crucial for logistics, retail planning, and localized market analysis.
  • Grid

Country-Specific Insights

Romania’s economic sectors, including industry and services, are undergoing significant development, positioning the country to offer more sophisticated and high-quality products. With an increasing pool of qualified professionals, the country is well-positioned to provide advanced services, particularly in areas like IT.  Geodata is playing an important role in guiding businesses to find their place in this evolving market. Its applications span a range of sectors, including engineering, metallurgy, chemicals, oil and petrochemicals, textiles and apparel, IT technologies and software, telecommunications, and the energy sector.

Use Cases

  • Retail Expansion and E-Commerce Growth: Leveraging geodata insights, businesses could refine their expansion strategies and e-commerce platforms, aligning with the purchasing patterns and preferences of Romania’s population, thereby stimulating customer satisfaction.
  • Site Selection: A European company plans to relocate its IT department to Romania to reduce labor costs. For optimal site selection, it seeks regions with a high supply of skilled professionals and favorable wage conditions by analyzing factors such as education levels and purchasing power. This data-driven approach ensures the company can tap into a qualified workforce while achieving cost efficiencies.

Advantages of our administrative Boundaries

  • Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
  • Constant updates guarantee a current data status
  • The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included with the boundary files
  • Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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