Revolutionizing Hospitality Market Intelligence with The Oxford Partnership

The UK on-trade market is notoriously fragmented with complex ownership structures. Our partner The Oxford Partnership (Oxford) is a real-time data and insight agency that works with suppliers, operators and retailers in the hospitality industry both in the UK and internationally. Oxford simplifies the complexity of the UK on-trade market by organizing it into a comprehensive database that captures and trends all the latest data and performance insights at the outlet level. This helps customers understand the market and optimize their sales, brand, and marketing strategies.

Solving key industry pain points in the hospitality industry

Oxford’s mission is to revolutionize global decision-making with cutting-edge market intelligence and tech-centric solutions for the hospitality industry and beyond. Built from a micro-outlet level, Oxford’s market mapping provides the richest 360º view of hospitality venues, empowering customers to boost growth revenue, market share, and efficiency.

Its data services, updated hourly, deliver the most current insights into the industry, covering everything from outlet universe trading patterns to event and campaign insight reports. With its detailed market mapping, Oxford offers unparalleled insight into hospitality venues.

Oxford’s data includes essential outlet trading information such as outlet name, address, postcode, URL, and telephone number, alongside numerous other dynamic data points.

These additional data points help customers understand both venues and the consumers that visit and include venue segmentation and offer, outlet quality ranking (value > super premium), venue flags e.g., shows TV sport, consumer profile and usage, and other key performance measures: Draught beer & cider volume sales by category and brand, total £ spend / £ spend by consumer profile (in partnership with Barclays UK) and % occupancy rates, average consumer length of stay (mins).

Introducing comprehensive data services with Market Watch

Oxford’s comprehensive suite of data services, known as Market Watch, offers an unmatched level of detail and insight into the hospitality industry. Market Watch comprises:

• Outlets: Unrivalled, outlet level profiling for all trading venues across the UK, Ireland, Europe, and key international cities.
• Consumer Usage: Profiling consumer usage via consumer spend (in partnership with Barclays UK) by demographic profiles. This is overlaid with occasion length and consumer attitudes towards venues, with usage broken down by hour and day of week, updated daily and reported at outlet level.
• Volume: Draught beer and cider performance (in partnership with Vianet PLC) by brand and category, measured hourly.
• Price: Outlet level tracking of price and distribution by brand and category.

Enhanced insights through Oxford’s partnership with MBI

Oxford has partnered with MBI to create an exclusive data service for UK and global hospitality businesses.

Henry Powell, Managing Partner at Oxford, describes the partnership with MBI as follows: “MBI’s collaborative nature, expertise, and flexibility of approach make them the perfect partner for building a truly unique and special data service. MBI’s willingness to work closely with us has been instrumental in developing a data service that integrates seamlessly into our existing hospitality data while delivering great value to our customers.”

By integrating MBI’s data – GDPR-compliant, anonymized and aggregated consumer (location) statistics – with its proprietary datasets, Oxford offers customers a rich, outlet level view for sales targeting, which can be scaled up to deliver powerful insights. These datasets and measures help suppliers, operators and retailers in the UK and internationally understand the profile of consumers visiting individual outlets, providing detailed insights such as age, socio-demographics, distance travelled from home, and area footfall. MBI’s visiting patterns provide an unparalleled level of granular outlet level detail, perfectly complementing Oxford’s existing data services.

Customer success stories: The impact of Oxford’s data solutions

“The team at Oxford Partnership are a real extension of our on-trade commercial team. They provide us with data and analysis that opens gaps and challenges us as a business, but also bring insights and recommendations on how we can work to close those gaps. The State of the Nations work that Oxford Partnership lead and present at the beginning of each year enables us to have strategic conversations and build actionable plans to achieve our goals” says Maria Neves, Commercial Strategy Director UK&I at Anheuser-Busch InBev.

Discover more about how Oxford’s solutions can help you understand and thrive in the hospitality market. Visit the Oxford website to learn more, or contact our Sales Team for more details on how MBI’s data-driven insights can revolutionize your business.