Purchasing power data and socio-demographic data can be displayed on a map of Australia using the following area boundaries: PC 4-digit, Local Government Areas and Statistical Areas Level 1.

Australia Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about Australia.

A Variety of Purchasing Power and Socio-demographic Data for PC 4-digit, Local Government Areas and Statistical Areas Level 1 in Australia

Here is an overview of sociodemographic and purchasing power data for Australia from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for Australia we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the PC 4-digit, Local Government Areas and Statistical Areas Level 1. Our globally consistent and comparable data allows you to draw comparisons between Australia and any other country in the world.

Data that can currently be licensed from mbi for Australia

Each attribute or geographical level can be licensed individually.

Geographic level
Area levelpostaladminmicro
NamePC 4-digitLocal Government AreasStatistical Areas Level 1
Number of areas263954561795
Geometry
PolygonsYes/AvailableYes/AvailableYes/Available
Data / Variables
PopulationYes/AvailableYes/AvailableYes/Available
Age bandsYes/AvailableYes/AvailableYes/Available
Sex / GenderYes/AvailableYes/AvailableYes/Available
HouseholdsYes/AvailableYes/AvailableYes/Available
UnemployedNo/Not AvailableYes/AvailableYes/Available
Purchasing powerYes/AvailableYes/AvailableYes/Available
Consumer Spending by Product GroupsYes/AvailableYes/AvailableYes/Available
Households by Income QuintilesYes/AvailableYes/AvailableYes/Available
Education (country-specific)Yes/AvailableYes/AvailableYes/Available
Households by Type (country-specific)Yes/AvailableYes/AvailableYes/Available
Marital status (country-specific)Yes/AvailableYes/AvailableYes/Available
Consumer StylesYes/AvailableYes/AvailableYes/Available
Daytime PopulationNo/Not AvailableYes/AvailableNo/Not Available
Online-Shopping AffinityYes/AvailableYes/AvailableYes/Available
Socio Bundle PlusYes/AvailableYes/AvailableYes/Available
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  • = available
  • = not available

Australia’s Geodata Landscape: A Cornerstone for Innovation and Strategic Planning

Australia, a continent known for its diverse ecosystems, vibrant cities, and robust economy, offers unique challenges and opportunities for businesses. The country’s vastness and regional diversity necessitate precise and comprehensive geodata for informed decision-making. MBI’s geodata offerings provide invaluable insights for geomarketing, GIS, expansion planning, spatial analysis, transportation planning, location intelligence analysis, and risk management.

Geographical Levels and Products

MBI’s geodata for Australia is organized into three geographical levels: Local Governments Areas, Statistical Areas Level 1 and Post Code 4-digit. Each level provides unique insights that cater to different analytical needs, with Statistical Areas Level 1 being the most granular. Here’s a closer look at the range of products available for all levels:

  • Socio-demographic Indicators: Support customized marketing and product development efforts.
  • Online-Shopping-Affinity: Highlights digital consumption patterns, guiding e-commerce strategies.
  • Purchasing Power: Reveals economic strength and consumer spending capabilities across regions, supporting retail and investment decisions.

Country-Specific Insights

Australia has one of the most stable and resilient economies globally. This stability provides a favorable environment for business operations and investment. With a high GDP per capita, Australia ranks as a high-income country, indicating strong consumer purchasing power and a robust market for high-value products and services. Understanding these country-specific factors can significantly enhance a business’s ability to succeed in the Australian market. By leveraging detailed geodata, staying attuned to demographic trends, and aligning with market opportunities, businesses can make informed decisions, optimize their strategies, and achieve sustainable growth in Australia. For instance, understanding regional consumer styles and purchasing power can help retailers optimize their networks and product offerings, while online-shopping-affinity data supports the growth of digital services and platforms.

Use Case

One possible application of MBI’s geodata in Australia could be a nationwide retail chain’s expansion strategy. By analyzing consumer styles and purchasing power at the micro level (Statistical Areas Level 1), the chain might identify potential locations for new stores and tailor product selections to local tastes and needs.

Why Use Geodata from MBI for Australia

MBI’s geodata offerings for Australia provide a comprehensive and invaluable resource for businesses, policymakers, and researchers. By delivering detailed and localized insights across various geographical levels, MBI empowers users to make informed decisions, optimize strategies, and unlock new opportunities. Whether it’s enhancing marketing campaigns, planning urban infrastructure, or conducting spatial analysis, MBI’s geodata is a vital tool for navigating Australia’s diverse and dynamic landscape. Incorporating MBI’s geodata into your operations not only enhances efficiency and effectiveness but also provides a competitive edge in the rapidly evolving Australian market. Explore MBI’s offerings today and discover the power of precise, actionable geodata for your business or organization.

Advantages of our administrative Boundaries

  • Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
  • Constant updates guarantee a current data status
  • The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included with the boundary files
  • Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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