Purchasing power data and socio-demographic data can be displayed on a map of United States using the following area boundaries: PC 5-digit, Counties, County Subdivisions and Block Groups.

United States Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about United States.

Welcome to United States’s Premier Source of Geodata for PC 5-digit, Counties, County Subdivisions and Block Groups

Discover a comprehensive suite of geodata for United States from our extensive global data offering of sociodemographic and purchasing power data. Elevate your geomarketing, target group analyses, and location studies with our detailed insights. MBI provides accurate area boundaries (vector boundaries, polygons) with detailed, seamless coverage of the following areas: PC 5-digit, Counties, County Subdivisions and Block Groups. Our data’s global consistency and comparability enable you to draw comparisons between United States and any other country worldwide. Additionally, political risk data allows you to develop targeted adaptation strategies to increase your location, logistics, and investment security.

Tailored for professionals in areas such as expansion planning, risk management, portfolio analysis, and statistical research, our data is accessible in all standard GIS formats and Excel. Licensed from MBI, this data ensures you have the robust information needed for strategic decision-making to drive your sales and business forward and maximize ROI.

Data that can currently be licensed from mbi for United States

Each attribute or geographical level can be licensed individually.

Geographic level
Area levelPost Code / ZIP CodeAdministrativeAdministrativeMicro
NamePC 5-digitCountiesCounty SubdivisionsBlock Groups
Number of areas33776314435498239233
Geometry
PolygonsYes/AvailableYes/AvailableYes/AvailableYes/Available
Data / Variables
PopulationYes/AvailableYes/AvailableYes/AvailableYes/Available
Age bandsYes/AvailableYes/AvailableYes/AvailableYes/Available
Sex / GenderYes/AvailableYes/AvailableYes/AvailableYes/Available
HouseholdsYes/AvailableYes/AvailableYes/AvailableYes/Available
UnemployedNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Purchasing powerYes/AvailableYes/AvailableYes/AvailableYes/Available
Retail SpendingYes/AvailableYes/AvailableYes/AvailableYes/Available
Retail TurnoverYes/AvailableYes/AvailableNo/Not AvailableNo/Not Available
Retail CentralityYes/AvailableYes/AvailableNo/Not AvailableNo/Not Available
Consumer Spending by Product GroupsYes/AvailableYes/AvailableYes/AvailableYes/Available
Households by Income QuintilesYes/AvailableYes/AvailableYes/AvailableYes/Available
Education (country-specific)Yes/AvailableYes/AvailableYes/AvailableYes/Available
Households by Type (country-specific)Yes/AvailableYes/AvailableYes/AvailableYes/Available
Marital status (country-specific)Yes/AvailableYes/AvailableYes/AvailableYes/Available
Consumer StylesYes/AvailableYes/AvailableYes/AvailableYes/Available
Daytime PopulationYes/AvailableYes/AvailableYes/AvailableYes/Available
Online-Shopping AffinityYes/AvailableYes/AvailableYes/AvailableYes/Available
Socio Bundle PlusYes/AvailableYes/AvailableYes/AvailableYes/Available
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  • = not available

Harnessing Geodata in the United States: A Catalyst for Innovation and Efficiency

The United States, with its vast and diverse geography, presents unique opportunities and challenges for businesses and policymakers alike. From the bustling urban centers of New York and Los Angeles to the expansive rural landscapes of the Midwest, understanding the geodata landscape is crucial for effective decision-making in geomarketing, spatial analysis, and expansion planning. MBI’s geodata offerings provide comprehensive insights tailored to the multifaceted nature of the U.S. market.

Geographical Levels and Products

The geodata landscape in the U.S. encompasses a comprehensive suite of products, tailored to various levels of granularity:

  • Blockgroups: Most granular data on population, retail spending, households by type, purchasing power, digital boundaries, and more. Ideal for micro-level planning and targeted marketing efforts.
  • Counties: A broad range of data products that are crucial for understanding regional characteristics. This includes Daytime Population and Retail Centrality data, which help in analyzing population density and movement patterns. Consumer Styles and Online-Shopping-Affinity data provide insights into consumer behavior, vital for retail planning and marketing strategies. The data also covers Purchasing Power and Retail Turnover, essential for financial and investment planning.
  • County Subdivisions: Offers a balance between granularity and coverage, with data supporting local government planning, community development, and service delivery.
  • Post Code 5-digit: Enables precise, location-specific analysis, critical for logistics, real estate, and localized marketing strategies.

Country-Specific Insights

The diverse economic activities across the United States mean that geodata applications vary widely by region. In urban areas like New York City or Los Angeles, data on consumer styles and online-shopping affinity are crucial for e-commerce businesses aiming to optimize their marketing strategies. Conversely, in rural regions, data on household income and purchasing power can help retailers and service providers tailor their offerings to meet local needs. For example, a retail chain looking to expand its footprint in the Midwest might use county-level data to identify areas with high retail spending potential but low current retail presence, thereby targeting regions with unmet demand.

Use Case

Consider a national restaurant chain aiming to optimize its delivery routes and expand into new markets. By utilizing MBI’s geodata at the PC 5-digit level, the chain can identify areas with high daytime populations and strong online-shopping affinity, ensuring that new locations are placed where there is both demand and logistical feasibility.

Why Use Geodata from MBI for United States

MBI’s geodata stands out due to its comprehensive coverage and the integration of various data points that provide a holistic view of each geographical level. It helps businesses understand not just the socio-economic makeup but also the spatial distribution of various factors, leading to decisions that drive growth and efficiency. Whether it’s for retail expansion, marketing optimization, or strategic planning, MBI’s geodata is an essential tool for success in the USA’s competitive market.

Advantages of our administrative Boundaries

  • Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
  • Constant updates guarantee a current data status
  • The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included with the boundary files
  • Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

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Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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