Purchasing power data and socio-demographic data can be displayed on a map of Spain using the following area boundaries: 100 x 100 m, PC 5-digit, Municipios and Census-Sections.

Spain Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about Spain.

A Variety of Purchasing Power and Socio-demographic Data for 100 x 100 m, PC 5-digit, Municipios and Census-Sections in Spain

Here is an overview of sociodemographic and purchasing power data for Spain from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for Spain we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the 100 x 100 m, PC 5-digit, Municipios and Census-Sections. Our globally consistent and comparable data allows you to draw comparisons between Spain and any other country in the world.

Data that can currently be licensed from mbi for Spain

Each attribute or geographical level can be licensed individually.

Geographic level
Area levelgridpostaladminmicro
Name100 x 100 mPC 5-digitMunicipiosCensus-Sections
Number of areas10851813136502
Geometry
PolygonsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Data / Variables
PopulationYes/AvailableYes/AvailableYes/AvailableYes/Available
Age bandsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Sex / GenderNo/Not AvailableYes/AvailableYes/AvailableYes/Available
HouseholdsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
UnemployedNo/Not AvailableNo/Not AvailableYes/AvailableYes/Available
Purchasing powerNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Retail SpendingNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Retail TurnoverNo/Not AvailableYes/AvailableYes/AvailableNo/Not Available
Retail CentralityNo/Not AvailableYes/AvailableYes/AvailableNo/Not Available
Consumer Spending by Product GroupsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Households by Income QuintilesNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Education (country-specific)No/Not AvailableYes/AvailableYes/AvailableYes/Available
Marital status (country-specific)No/Not AvailableYes/AvailableYes/AvailableYes/Available
Consumer StylesNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Daytime PopulationYes/AvailableYes/AvailableYes/AvailableYes/Available
Online-Shopping AffinityNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Socio Bundle PlusNo/Not AvailableYes/AvailableYes/AvailableYes/Available
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  • = available
  • = not available

Strategic Geodata for Spain: Enhanced Business and Spatial Planning

Spain, a country known for its rich cultural heritage, diverse economic sectors, and varied landscapes, offers a unique environment for businesses and government entities leveraging geospatial data. From the bustling cities of Madrid and Barcelona to the expansive rural areas in Andalusia, the ability to access and analyze detailed geodata is crucial for making informed decisions in market expansion, infrastructure development, and urban planning.

Geographical Levels and Products

MBI’s geodata for Spain is organized across three key levels, each offering a unique perspective and set of data products suitable for various applications:

  • Census-Sections: This ultra-detailed level provides insights into Spain’s census sections. The Nighttime Population & Daytime Population, for example, are essential for understanding population distribution, crucial for urban planners.
  • Post Code 5-digit: Representing Spain’s detailed postal code system, this level covers products such as Consumer Styles & Online-Shopping Affinity. These metrics are particularly valuable for retail businesses and marketers targeting specific consumer behaviors, these insights help tailor products and services to meet local demands.
  • Municipios: Reflecting Spain’s municipalities, this level includes a great variety of products, such as Digital Boundaries & Retail Turnover. Providing precise geographical boundaries and insights into retail performance, these products support detailed spatial analysis and strategic planning for market entry and expansion.

Country-Specific Insights

Spain’s economic landscape is characterized by regional diversity, with significant differences in consumer behavior, income levels, and population density across its autonomous communities. For instance, the retail sector in Catalonia, one of Spain’s wealthiest regions, can benefit greatly from the Purchasing Power and Retail Centrality data at the municipal level. These insights help businesses identify high-potential areas for new stores or online services, particularly in cities like Barcelona, where competition is intense, and consumer preferences are varied. Moreover, the Census-Sections data, with its focus on smaller geographical units, is particularly useful for hyper-localized marketing strategies. Businesses can use this data to identify niche markets within large urban areas, allowing them to optimize their product offerings and improve customer engagement.

Use Case

A practical example of MBI’s geodata application in Spain could involve a multinational retailer planning to expand its footprint across the country. By utilizing Retail Centrality and Nighttime Population data at the postal code level, the retailer can identify under-served markets with high consumer demand, allowing for strategic placement of new stores. Additionally, the inclusion of Online-Shopping Affinity data enables the retailer to optimize its e-commerce operations, ensuring that online offerings align with local consumer preferences.

Why Use Geodata from MBI for Spain

In conclusion, MBI’s geodata offerings provide an essential resource for businesses and government agencies operating in Spain. Whether you are engaged in market expansion, urban planning, or strategic decision-making, MBI’s comprehensive and detailed geospatial data ensures that you have the insights needed to succeed in Spain’s diverse and dynamic environment. By leveraging these tools, decision-makers can enhance their understanding of local markets, optimize operations, and ultimately drive better outcomes in their respective fields.

Advantages of our administrative Boundaries

  • Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
  • Constant updates guarantee a current data status
  • The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included with the boundary files
  • Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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