Purchasing power data and socio-demographic data can be displayed on a map of Germany using the following area boundaries: PC 5-digit, Gemeinden, MikroPLZ and 100 x 100 m.

Germany Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about Germany, exemplified by the laptop shown here.

A Variety of Purchasing Power and Socio-demographic Data for PC 5-digit, Gemeinden, MikroPLZ and 100 x 100 m in Germany

Here is an overview of sociodemographic and purchasing power data for Germany from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for Germany we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the PC 5-digit, Gemeinden, MikroPLZ and 100 x 100 m. Our globally consistent and comparable data allows you to draw comparisons between Germany and any other country in the world.

DATA Availability FOr Germany

Geographic level
Area levelgridpostaladminmicro
Name100 x 100 mPC 5-digitGemeindenMikroPLZ
Number of areas81701099393100
Geometry
PolygonsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Data / Variables
PopulationYes/AvailableYes/AvailableYes/AvailableYes/Available
Age bandsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Sex / GenderNo/Not AvailableYes/AvailableYes/AvailableYes/Available
HouseholdsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
UnemployedNo/Not AvailableNo/Not AvailableYes/AvailableNo/Not Available
Purchasing powerNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Retail SpendingNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Retail TurnoverNo/Not AvailableYes/AvailableYes/AvailableNo/Not Available
Retail CentralityNo/Not AvailableYes/AvailableYes/AvailableNo/Not Available
Consumer Spending by Product GroupsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Households by Income QuintilesNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Education (country-specific)No/Not AvailableYes/AvailableYes/AvailableYes/Available
Households by Type (country-specific)No/Not AvailableYes/AvailableYes/AvailableYes/Available
Marital status (country-specific)No/Not AvailableNo/Not AvailableYes/AvailableNo/Not Available
Consumer StylesNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Daytime PopulationNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Online-Shopping AffinityNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Socio Bundle PlusNo/Not AvailableYes/AvailableYes/AvailableYes/Available
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  • = available
  • = not available

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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