As many parts of the world are entering second waves of COVID-19, businesses need to once again adapt to changing consumer behavior. Because of resulting restrictions, preferences are shifting to shopping locally as well as online-shopping. Besides growing e-commerce, services like click and collect as well as delivery are changing stores. Businesses need to adapt to those changes and optimize their location planning – whether they focus on local or online retail. MBI’s Mobile Trace Data provide insights into the behavior of visitors and their movement patterns. Combining those with our data on purchasing power, online-shopping affinity and many more can help companies to stay successful and competitive in times of crisis and at the same time react to customers’ needs with adapted location planning.