MBI Where To – Visitor Flows
Understand Population movements – recognize opportunities – target precisely
Gain insights into commuting patterns between zip codes – where people come from, where they go, and how regions are truly connected.
What is MBI Where To?
MBI Where To makes movement patterns visible: for every postal code, you can map both incoming visitor flows and the outbound movements of residents. At a glance, you can see:
- Where people live who are currently present in a given area.
- Where people go who live in a specific postal code.
Example: population movement in 8055 Zurich
Incoming visitor flows: Where do visitors who spend time in 8055 Zurich live? Do they come from the surrounding area or from further afield?
Outgoing traffic flows: Where are the residents of 8055 Zurich when they are not at home? Which postal code attracts the most people?
What exactly do you receive with MBI Where To?
In which format are the data on incoming and outgoing visitor flows delivered?
- Ranking of the top 10 postal codes (for both origin and destination)
- Ranking of the top 25 postal codes (for both origin and destination)
- The postal codes that together account for 80% of incoming or outgoing traffic
MBI Where To provides clear, ready-to-use lists for Origin-Destination Analysis for each postal code.
For each entry in the lists, the dataset includes:
- Incoming flows: destination postal code (always the area under analysis), origin postal code, rank, and share of total traffic.
- Outgoing flows: destination postal code, origin postal code (always the area under analysis), rank, and share of total traffic.
Important: These are not just final destinations. Every stop is captured, whether shopping, working, or grabbing a coffee. Each visit counts, no matter how long or short.
Top 10 Origin Postal Codes
Destination | Origin | Rank | From_pct |
8055 | 8045 | 1 | 9.67 |
8055 | 8003 | 2 | 6.96 |
8055 | 8047 | 3 | 6.40 |
8055 | 8048 | 4 | 5.43 |
8055 | 8042 | 5 | 5.25 |
8055 | 8004 | 6 | 5.04 |
8055 | 8102 | 7 | 2.15 |
8055 | 8050 | 8 | 1.85 |
8055 | 8952 | 9 | 1.83 |
8055 | 8903 | 10 | 1.77 |
Top 10 Destination Postal Codes
Origin | Destination | Rank | From_pct |
8055 | 8003 | 1 | 11.39 |
8055 | 8004 | 2 | 10.40 |
8055 | 8045 | 3 | 8.23 |
8055 | 8001 | 4 | 8.07 |
8055 | 8047 | 5 | 5.33 |
8055 | 8048 | 6 | 4.47 |
8055 | 8005 | 7 | 3.36 |
8055 | 8304 | 8 | 2.31 |
8055 | 8002 | 9 | 2.21 |
8055 | 8057 | 10 | 1.69 |
METHODOLOGY
Calculated by using a multitude of variables:
- Total current resident population of a given area
- The number of workplaces, secondary home, POIs and other regular locations
- Internal migration based on the change of the residences within an area
- Cross-border migration, based on the regular travels between different countries
- Accessing temporary population statistics
- Assessing temporary population (hourly, daily, weekly, monthly, etc.)
The data is processed and aggregated in strict compliance with the GDPR (General Data Protection Regulation).
SMART COMBINATION
Connecting the visitor flows data with our globally consistent and comparable geodata, you can identify valuable correlations. In addition to determining the postal code areas from which visitor flows originate, supplementary data allows you to identify the specific target group to which each visitor belongs. This provides you with the best basis for well-founded and data-based decisions.
Key Differentiators
Globally consistent and comparable data
Strict quality control
Individual consulting and support
Continuous updating after every release
100 % GDPR compliant
COUNTRY AVAILABILITY
Europe | North America | South America | Asia | Oceania | Africa
DATA FORMATS
Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab, .tabx) | MapInfo MIF/MID | GeoJSON | more on request
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