Empowering Our HERE Partners to Succeed Together
Welcome to our HERE Partner Marketing Funding portal. As an official HERE distributor, MBI receives dedicated partner marketing funding from HERE, and we’re excited to extend this opportunity to selected partners at our discretion. This includes support for co-branded campaigns, event participation, and other promotional activities that help showcase our collaboration.
Overview
We are committed to supporting your marketing initiatives by covering up to 50% of eligible costs. All activities must visibly highlight the partnership with MBI and HERE, including for example the use of the “Powered by HERE” or “HERE” logo and appropriate mentions/tags in your communications (please see the full list of social media handles below).
Please note: Start planning early! All activities require approval before execution.
Your Way to Partner Marketing Funding
It’s not complicated, and we’re here to support you at every step! Getting marketing funding through MBI and HERE is a collaborative and straightforward process. Here’s how it works.
Plan Ahead & Align with MBI
Before submitting a funding request, please discuss your marketing plans and intended activity with your MBI contact. This helps us evaluate alignment with the HERE Partner Marketing Funding program and clarify how much of the cost we can support.
This step ensures that funding is available and that expectations are aligned before you invest further into planning. You’ll receive written confirmation from MBI including the provisional budget amount we can extend to your activity.
To get started, explore our overview presentation with example activities and funding guidelines.
Submit a Fund Request
Before you start your campaign or event, submit a Funding Request that outlines:
- A short description of the planned activity
- A first draft (for example design template) showing how HERE and MBI will be represented
Eligibility Requirements:
- Co-branding with the Powered by HERE or HERE logo, please see brand guidelines
- Mentioning/tagging HERE and MBI in communications (e.g., event booths, social media, campaign materials), social media handles are @Michael Bauer International GmbH (LinkedIn) & @MBIgeodata (Facebook, Instagram, X) and @HERE Technologies (LinkedIn, Facebook) & @here (Instagram, X)
Approval & Execution
Once your funding request is reviewed and approved by MBI and HERE:
- You will receive confirmation of the approved funding amount
- You may proceed with the campaign or event as planned
Please do not begin activities before approval to ensure funding eligibility. While everyone involved is doing their best to review requests promptly, the approval process may take up to two weeks. We recommend submitting your request well in advance to avoid delays.
Submit a Fund Claim
After your activity is complete, we will submit a Funding Claim for you to receive reimbursement. The following documentation is required:
- Invoice for the full cost of the activity
- Your invoice to MBI in the approved funding amount
- Success metrics from the activity, e.g., number of leads, opportunities, reach
- Proof of execution: Photos or visuals showing the HERE & MBI representation, e.g., event booth, social media posts, campaign screenshots
Submit all post-activity documentation directly to your MBI contact. Processing time for reimbursements can take up to 4 weeks after complete documentation has been received. We appreciate your patience and understanding!
Important Notes
- All funding is subject to approval by MBI and HERE
- Maximum support is 50% of actual eligible costs
- Be sure to highlight the partnership visibly in your materials
- Funding cannot be granted retrospectively for unapproved activities
Examples for your Reference
Need Help?
If you have questions about whether your activity qualifies or how to apply, please don’t hesitate to contact us.
Your contact at MBI:
Jessica Dammert
Head of Marketing
[email protected]
Let’s create meaningful marketing initiatives together – we’re excited to support you!
Frequently Asked Questions (FAQ)
1. Who is eligible for HERE Partner Marketing Funding?
All MBI partners collaborating with HERE are eligible, provided that the proposed marketing activity visibly promotes the partnership, including for example the use of the “Powered by HERE” or “HERE” logo and brand mentions in communication channels.
2. What types of marketing activities can be funded?
Eligible activities include, but are not limited to:
- Co-branded online or offline campaigns
- Trade fair and conference participation
- Print or digital advertising
- Social media promotions
Please see the Partner Marketing Guidelines for a full list, and feel free to pitch your idea — creative approaches are welcome!
3. How much funding can I receive?
MBI and HERE typically support up to 50% of actual eligible costs. The maximum funded amount will be evaluated and decided individually for each case based on the nature, scope, and visibility of the proposed activity. Funding amounts vary depending on the specifics of the initiative.
4. What’s the approval process like?
It’s a simple 4-step process:
- Initial alignment with MBI to determine eligibility of planned activity and funding budget
- Submit a Funding Request form with a short activity description and branding draft
- MBI and HERE review your submission
- If approved, you proceed with the activity, and we submit a Funding Claim after completion
Make sure the request is submitted before the activity begins.
5. What are the branding requirements?
To be eligible for funding, your marketing materials must:
- Display the “Powered by HERE” or “HERE” logo (logo files available here) and follow the HERE brand guidelines
- Mention and/or tag MBI and HERE as partners (e.g. in booth signage, social media posts, press releases), social media handles are @Michael Bauer International GmbH (LinkedIn) and @MBIgeodata (Facebook, Instagram and X)
6. Can I receive funding for activities that have already happened?
No. Funding cannot be granted retroactively. All fund requests must be submitted and approved before the activity takes place.
7. What documents do I need for reimbursement?
After completing the activity, submit the following to claim your funds:
- Invoice for the full cost of the activity
- Your invoice to MBI for the approved funding amount
- A few success metrics (e.g., reach, number of leads or opportunities)
- Photos or visuals showing the HERE/MBI branding in action
8. What if I need help with the application process?
We’re happy to guide you through every step. Reach out to your MBI contact with questions or ideas – we’ll make sure everything runs smoothly.