Brazil Purchasing Power, Socio-demographics & Area Boundaries
A Variety of Purchasing Power and Socio-demographic Data for Municípios and Setores in Brazil
Here is an overview of sociodemographic and purchasing power data for Brazil from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for Brazil we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the Municípios and Setores. Our globally consistent and comparable data allows you to draw comparisons between Brazil and any other country in the world.
Data that can currently be licensed from mbi for Brazil
Each attribute or geographical level can be licensed individually.
Geographic level | |||
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Area level | postal | admin | micro |
Name | PC 5-digit | Municípios | Setores |
Number of areas | 25066 | 5570 | 452244 |
Geometry | |||
Polygons | |||
Data / Variables | |||
Population | |||
Age bands | |||
Sex / Gender | |||
Households | |||
Purchasing power | |||
Retail Spending | |||
Retail Turnover | |||
Retail Centrality | |||
Consumer Spending by Product Groups | |||
Education (country-specific) | |||
Consumer Styles | |||
Daytime Population | |||
Online-Shopping Affinity | |||
Socio Bundle Plus | |||
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Political Risk Data | ||||
---|---|---|---|---|
Regions | SUSAFE Basic | Calculated Trends | Conflict Insights | |
Self-Explaining Political Risk Data | 27 | |||
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Unlocking the Potential of Geodata in Brazil: MBI’s Extensive Offerings
Brazil, the largest country in South America, is characterized by its vast and varied landscapes, from the bustling cities of São Paulo and Rio de Janeiro to the dense Amazon rainforest. This diversity makes Brazil a prime candidate for geodata applications, offering immense opportunities for businesses looking to optimize their operations and strategic planning through precise and comprehensive data.
Geographical Levels and Products
MBI’s detailed geodata for Brazil includes:
- Municípios: Comprehensive datasets that encompass socio-demographics, economic indicators like purchasing power and retail metrics, consumer behavior, and spatial dynamics.
- Setores: The micro level areas are called Setores in Brazil and are a highly granular area level. The Products available are similar to those at the município level, including comprehensive sociodemographic and economic data, tailored to the needs of micro-level analysis.
Country-Specific Insights
Brazil’s economic landscape is marked by significant regional disparities. For instance, the economic powerhouse of São Paulo requires detailed consumer and economic data to support its vibrant commercial activities, while the remote areas of the Amazon benefit from precise sociodemographic data to aid in sustainable development and resource management. MBI’s geodata is particularly valuable in sectors such as retail, where understanding consumer behavior and purchasing power is crucial for market penetration and expansion. The detailed sociodemographic data helps businesses tailor their strategies to meet local needs, optimize supply chains, and enhance customer engagement.
Use Case
A fast food chain aims to expand its outlets across Brazil. By utilizing MBI’s geodata, the chain can analyze factors such as nighttime and daytime populations, consumer styles, and purchasing power to determine the most viable locations for new outlets. MBI’s data helps the fast food chain identify high-traffic areas with a strong customer base, ensuring optimal location selection. This data-driven approach also aids in tailoring marketing strategies to local preferences, maximizing customer engagement and sales.
Why Use Geodata from MBI for Brazil
As Brazil continues to grow and diversify, businesses that leverage comprehensive geodata will be best positioned to seize new opportunities and navigate the complexities of this vast market. MBI’s geodata provides the detailed, multi-layered insights necessary for effective strategic planning, market analysis, and operational optimization. By integrating MBI’s geodata into their decision-making processes, businesses in Brazil can drive innovation, enhance competitiveness, and achieve sustainable growth in a dynamic economic landscape.
COUNTRY AVAILABILITY
Europe | North America | South America | Asia | Oceania | Africa
DATA FORMATS
Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request
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