Purchasing power data and socio-demographic data can be displayed on a map of Brazil using the following area boundaries: Municípios and Setores.

Brazil Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about Brazil.

A Variety of Purchasing Power and Socio-demographic Data for Municípios and Setores in Brazil

Here is an overview of sociodemographic and purchasing power data for Brazil from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for Brazil we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the Municípios and Setores. Our globally consistent and comparable data allows you to draw comparisons between Brazil and any other country in the world.

Data that can currently be licensed from mbi for Brazil

Each attribute or geographical level can be licensed individually.

Geographic level
Area levelpostaladminmicro
NamePC 5-digitMunicípiosSetores
Number of areas250665570452244
Geometry
PolygonsYes/AvailableYes/AvailableYes/Available
Data / Variables
PopulationYes/AvailableYes/AvailableYes/Available
Age bandsYes/AvailableYes/AvailableYes/Available
Sex / GenderYes/AvailableYes/AvailableYes/Available
HouseholdsYes/AvailableYes/AvailableYes/Available
Purchasing powerNo/Not AvailableYes/AvailableYes/Available
Retail SpendingNo/Not AvailableYes/AvailableYes/Available
Retail TurnoverNo/Not AvailableYes/AvailableNo/Not Available
Retail CentralityNo/Not AvailableYes/AvailableNo/Not Available
Consumer Spending by Product GroupsYes/AvailableYes/AvailableYes/Available
Education (country-specific)No/Not AvailableYes/AvailableNo/Not Available
Consumer StylesNo/Not AvailableYes/AvailableYes/Available
Daytime PopulationYes/AvailableYes/AvailableYes/Available
Online-Shopping AffinityNo/Not AvailableYes/AvailableYes/Available
Socio Bundle PlusYes/AvailableYes/AvailableYes/Available
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  • = available
  • = not available

Unlocking the Potential of Geodata in Brazil: MBI’s Extensive Offerings

Brazil, the largest country in South America, is characterized by its vast and varied landscapes, from the bustling cities of São Paulo and Rio de Janeiro to the dense Amazon rainforest. This diversity makes Brazil a prime candidate for geodata applications, offering immense opportunities for businesses looking to optimize their operations and strategic planning through precise and comprehensive data.

Geographical Levels and Products

MBI’s detailed geodata for Brazil includes:

  • Municípios: Comprehensive datasets that encompass socio-demographics, economic indicators like purchasing power and retail metrics, consumer behavior, and spatial dynamics.
  • Setores: The micro level areas are called Setores in Brazil and are a highly granular area level. The Products available are similar to those at the município level, including comprehensive sociodemographic and economic data, tailored to the needs of micro-level analysis.

Country-Specific Insights

Brazil’s economic landscape is marked by significant regional disparities. For instance, the economic powerhouse of São Paulo requires detailed consumer and economic data to support its vibrant commercial activities, while the remote areas of the Amazon benefit from precise sociodemographic data to aid in sustainable development and resource management. MBI’s geodata is particularly valuable in sectors such as retail, where understanding consumer behavior and purchasing power is crucial for market penetration and expansion. The detailed sociodemographic data helps businesses tailor their strategies to meet local needs, optimize supply chains, and enhance customer engagement.

Use Case

A fast food chain aims to expand its outlets across Brazil. By utilizing MBI’s geodata, the chain can analyze factors such as nighttime and daytime populations, consumer styles, and purchasing power to determine the most viable locations for new outlets. MBI’s data helps the fast food chain identify high-traffic areas with a strong customer base, ensuring optimal location selection. This data-driven approach also aids in tailoring marketing strategies to local preferences, maximizing customer engagement and sales.

Why Use Geodata from MBI for Brazil

As Brazil continues to grow and diversify, businesses that leverage comprehensive geodata will be best positioned to seize new opportunities and navigate the complexities of this vast market. MBI’s geodata provides the detailed, multi-layered insights necessary for effective strategic planning, market analysis, and operational optimization. By integrating MBI’s geodata into their decision-making processes, businesses in Brazil can drive innovation, enhance competitiveness, and achieve sustainable growth in a dynamic economic landscape.

Advantages of our administrative Boundaries

  • Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
  • Constant updates guarantee a current data status
  • The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included with the boundary files
  • Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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