Purchasing power data and socio-demographic data can be displayed on a map of New Zealand using the following area boundaries: PC 4-digit, Statistical Areas 2 and Meshblocks.

New Zealand Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about New Zealand.

A Variety of Purchasing Power and Socio-demographic Data for PC 4-digit, Statistical Areas 2 and Meshblocks in New Zealand

Here is an overview of sociodemographic and purchasing power data for New Zealand from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for New Zealand we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the PC 4-digit, Statistical Areas 2 and Meshblocks. Our globally consistent and comparable data allows you to draw comparisons between New Zealand and any other country in the world.

Data that can currently be licensed from mbi for New Zealand

Each attribute or geographical level can be licensed individually.

Geographic level
Area levelpostaladminmicro
NamePC 4-digitStatistical Areas 2Meshblocks
Number of areas1082231156789
Geometry
PolygonsYes/AvailableYes/AvailableYes/Available
Data / Variables
PopulationYes/AvailableYes/AvailableYes/Available
Age bandsYes/AvailableYes/AvailableNo/Not Available
Sex / GenderYes/AvailableYes/AvailableNo/Not Available
HouseholdsYes/AvailableYes/AvailableNo/Not Available
Purchasing powerYes/AvailableYes/AvailableYes/Available
Consumer Spending by Product GroupsYes/AvailableYes/AvailableNo/Not Available
Households by Income QuintilesYes/AvailableYes/AvailableNo/Not Available
Education (country-specific)Yes/AvailableYes/AvailableNo/Not Available
Households by Type (country-specific)Yes/AvailableYes/AvailableNo/Not Available
Marital status (country-specific)Yes/AvailableYes/AvailableNo/Not Available
Consumer StylesYes/AvailableYes/AvailableNo/Not Available
Daytime PopulationNo/Not AvailableYes/AvailableNo/Not Available
Online-Shopping AffinityYes/AvailableYes/AvailableNo/Not Available
Socio Bundle PlusYes/AvailableYes/AvailableNo/Not Available
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  • = available
  • = not available

Geodata for New Zealand: Unlocking Business Potential with Precision Data

New Zealand, celebrated for its stunning natural beauty, Maori heritage, and innovative spirit, stands at the forefront of integrating sustainability and technological advancement into its development agenda. The commitment of national and international businesses to enhance their strategies and capitalize on market opportunities within New Zealand underscores the importance of leveraging detailed geodata. MBI’s geodata for New Zealand is crafted to support these goals, offering essential insights for geomarketing, GIS, expansion planning, spatial analysis, transportation planning, location intelligence analysis, and risk management.

Geographical Levels and Products

MBI’s geodata for New Zealand is detailed across three significant levels:
• Meshblocks: The most granular level, offering insights into very localized areas, including data on Population, Consumer Styles, Purchasing Power, Daytime Population, and Digital Boundaries. This level is crucial for micro-level planning and development, enabling precise targeting and operational efficiency across diverse landscapes and communities.
• Post Code 4-digit: Reflecting New Zealand’s postal code system, this level is essential for logistics, retail planning, and localized market analysis. It provides additional data including Online Shopping Affinity, and Socio Demographics, facilitating tailored strategies to regional characteristics and optimizing service delivery.
• Statistical Areas: Offering a broader view suitable for regional planning, infrastructure investment, and policy making, with even more Socio-Demographic Factors.

Country-Specific Insights

In New Zealand, where innovation drives economic strategies, businesses can leverage MBI’s geodata to support strategic growth initiatives. Geodata assists businesses in identifying optimal locations for new facilities, retail outlets, or service centers based on demographic trends and market dynamics.

Use Case

Market Penetration Strategies for Outdoor Brands: Detailed insights into consumer styles enable outdoor brands to identify new market segments and tailor their strategies accordingly. Understanding local purchasing power, consumer spending on product groups, age bands, and other socio-economic indicators helps brands offer products that resonate with diverse regional demographics. This approach not only enhances customer engagement but also strengthens brand loyalty by aligning products with the specific outdoor interests and lifestyles prevalent across different regions of New Zealand.

Advantages of our administrative Boundaries

  • Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
  • Constant updates guarantee a current data status
  • The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included with the boundary files
  • Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

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DATA FORMATS

Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

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DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API

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TELL US WHERE YOU ARE HEADING.
WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.

Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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