Purchasing power data and socio-demographic data can be displayed on a map of Guatemala using the following area boundaries: Departamentos and Municipios.

Guatemala Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about Guatemala.

A Variety of Purchasing Power and Socio-demographic Data for Departamentos and Municipios in Guatemala

Here is an overview of sociodemographic and purchasing power data for Guatemala from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for Guatemala we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the Departamentos and Municipios. Our globally consistent and comparable data allows you to draw comparisons between Guatemala and any other country in the world.

Data that can currently be licensed from mbi for Guatemala

Each attribute or geographical level can be licensed individually.

Geographic level
Area leveladminadmin
Number of areas22340
Data / Variables
Age bandsYes/AvailableYes/Available
Sex / GenderYes/AvailableYes/Available
Purchasing powerYes/AvailableYes/Available
Education (country-specific)Yes/AvailableYes/Available
Consumer StylesYes/AvailableYes/Available
Online-Shopping AffinityYes/AvailableYes/Available
Socio Bundle PlusYes/AvailableYes/Available
Get a quoteGet a quote
  • = available
  • = not available

Geodata Solutions for Guatemala: Enhancing Development with Geospatial Insights

Guatemala, with its rich Mayan heritage, diverse ecosystems, and dynamic economy, faces varied development challenges across its territories. From the bustling streets of Guatemala City to the rural highlands and tropical lowlands, the country requires nuanced geospatial solutions to address issues related to urbanization, agriculture, and natural resource management. MBI’s geodata offerings for Guatemala are specifically designed to meet these needs.

Geographical Levels and Products

MBI’s geodata for Guatemala is detailed across two primary levels:

Departamentos: Covering Guatemala’s departments, this level offers products such as:

  • Population Data: Crucial for demographic analysis and understanding regional dynamics.
  • Consumer Styles and other socio-demographic data: Provides insights into consumer behaviors and preferences, aiding targeted marketing strategies.
  • Online-Shopping Propensity: Highlights e-commerce trends, supporting digital market strategies.
  • Digital Boundaries: Essential for accurate mapping and spatial planning, facilitating infrastructure development and resource allocation.

Municipios: Offering a more granular view at the municipality level, with similar data products that enable localized decision-making and planning.

Country-Specific Insights

In Guatemala, where economic opportunities coexist with significant development needs, geodata can play a pivotal role. Detailed consumer styles and population data assist in tailoring products and services to local markets, supporting the growth of both urban and rural economies. Additionally, insights into online-shopping propensity are invaluable for businesses adapting to digital trends. Digital boundaries and demographic data also support the planning of critical infrastructure and services, ensuring they meet the diverse needs of Guatemala’s population.

Use Case

Urban Development and Planning: The government leveraged population and purchasing power data to guide urban development projects in rapidly growing cities, focusing on sustainable housing, transportation, and public services to enhance quality of life.

Why Use Geodata from MBI for Guatemala

MBI’s geodata solutions for Guatemala offer vital insights into the country’s complex demographic and economic landscape, enabling stakeholders to effectively navigate its development challenges and opportunities. By providing detailed information at both the Departamentos and Municipios levels, MBI equips decision-makers with the necessary basis for informed strategic planning across various sectors. Whether for boosting agricultural productivity, enhancing urban development, or tailoring retail strategies, MBI’s geodata is an indispensable resource for development in Guatemala.

Advantages of our administrative Boundaries

  • Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
  • Constant updates guarantee a current data status
  • The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included with the boundary files
  • Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.


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• Postcode Level
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Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request



Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API



Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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