Italy Purchasing Power, Socio-demographics & Area Boundaries
Welcome to Italy’s Premier Source of Geodata for 100 x 100 m, PC 5-digit, Comuni and Census Areas
Discover a comprehensive suite of geodata for Italy from our extensive global data offering of sociodemographic and purchasing power data. Elevate your geomarketing, target group analyses, and location studies with our detailed insights. MBI provides accurate area boundaries (vector boundaries, polygons) with detailed, seamless coverage of the following areas: 100 x 100 m, PC 5-digit, Comuni and Census Areas. Our data’s global consistency and comparability enable you to draw comparisons between Italy and any other country worldwide. Additionally, political risk data allows you to develop targeted adaptation strategies to increase your location, logistics, and investment security.
Tailored for professionals in areas such as expansion planning, risk management, portfolio analysis, and statistical research, our data is accessible in all standard GIS formats and Excel. Licensed from MBI, this data ensures you have the robust information needed for strategic decision-making to drive your sales and business forward and maximize ROI.
Data that can currently be licensed from mbi for Italy
Each attribute or geographical level can be licensed individually.
| Geographic level | ||||
|---|---|---|---|---|
| Area level | Post Code / ZIP Code | Administrative | Micro | Grid |
| Name | PC 5-digit | Comuni | Census Areas | 100 x 100 m |
| Number of areas | 4671 | 7901 | 401547 | |
| Geometry | ||||
| Polygons | ||||
| Data / Variables | ||||
| Population | ||||
| Age bands | ||||
| Sex / Gender | ||||
| Households | ||||
| Unemployed | ||||
| Purchasing power | ||||
| Retail Spending | ||||
| Retail Turnover | ||||
| Retail Centrality | ||||
| Consumer Spending by Product Groups | ||||
| Households by Income Quintiles | ||||
| Education (country-specific) | ||||
| Marital status (country-specific) | ||||
| Consumer Styles | ||||
| Daytime Population | ||||
| Online-Shopping Affinity | ||||
| Socio Bundle Plus | ||||
| Get a quote | Get a quote | Get a quote | Get a quote | |
| Political Risk Data | ||||
|---|---|---|---|---|
| Regions | SUSAFE Basic | Calculated Trends | Conflict Insights | |
| Self-Explaining Political Risk Data | 20 | |||
| Get a quote | Get a quote | Get a quote | Get a quote | |
Geodata Landscape of Italy: Enhancing Business Strategies with MBI’s Comprehensive Geodata
Italy, renowned for its rich cultural heritage and vibrant economy, offers a unique and diverse environment for business growth. The country’s blend of bustling urban centers, picturesque rural areas, and a robust economic framework requires sophisticated geodata. MBI’s offerings for Italy are crafted to meet these multifaceted needs, providing critical insights for geomarketing, GIS, expansion planning, spatial analysis, transportation planning, location intelligence analysis, and risk management.
Geographical Levels and Products
MBI’s geodata for Italy is detailed across three levels, reflecting the country’s complex administrative structure and urbanization patterns:
- Census Areas: Offering the most granular insights into Italy’s diverse communities, with products including Unemployed, Households by Income Quintiles, Education and more. These data points are crucial for hyper-local planning, targeted marketing strategies, and detailed urban development.
- Comuni: Covering Italy’s municipalities, this level provides a detailed view of local governance areas, supporting strategic planning and analysis with similar data products. This level is essential for understanding local demographics, consumer behavior, and planning needs.
- Post Code 5-digit: Reflecting postal code areas, this level is critical for logistics, retail planning, and localized market analysis, offering similar data products and enabling stakeholders to tailor strategies to regional characteristics and demands.
- Grid
These offerings enable stakeholders to navigate Italy’s dynamic socio-economic landscape with precision and strategic insight, supporting tailored initiatives across various sectors.
Country-Specific Insights
Italy’s economic landscape, characterized by its strong industrial base and thriving tourism industry, benefits greatly from MBI’s geodata. For example, understanding consumer spending patterns in major cities like Milan and Rome versus smaller towns and rural areas can significantly enhance market segmentation and product placement strategies.
In the fashion industry, which is a significant contributor to Italy’s GDP, MBI’s detailed demographic data helps companies identify potential markets for new clothing lines, understanding regional preferences and household income levels.
The data on Consumer Styles and Online-Shopping Affinity is particularly relevant in Italy’s growing e-commerce market. Businesses can tailor their digital marketing campaigns based on regional online shopping behaviors, ensuring higher engagement and conversion rates.
Use Case
One possible use case involves an Italian food and beverage company that might utilize MBI’s geodata to optimize its distribution network. By analyzing data on Retail Spending and Daytime Population at the Comuni level, the company can identify high-demand regions and streamline its supply chain operations, resulting in reduced costs.
Advantages of our administrative Boundaries
- Worldwide, seamless coverage of postal and administrative boundaries
- The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
- Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
- Constant updates guarantee a current data status
- The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
- Simple update by uniform layout of the layer names
- The higher-level area hierarchies are included with the boundary files
- Digital boundaries are in a vector format to allow visualization in any zoom levels
Smart Combination
The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.
COUNTRY AVAILABILITY
Europe | North America | South America | Asia | Oceania | Africa
DATA FORMATS
Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request
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WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.
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Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.
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