Ireland Purchasing Power, Socio-demographics & Area Boundaries

Welcome to Ireland’s Premier Source of Geodata for 100 x 100 m, PC 3-digit, Electoral Divisions and Small Areas

Discover a comprehensive suite of geodata for Ireland from our extensive global data offering of sociodemographic and purchasing power data. Elevate your geomarketing, target group analyses, and location studies with our detailed insights. MBI provides accurate area boundaries (vector boundaries, polygons) with detailed, seamless coverage of the following areas: 100 x 100 m, PC 3-digit, Electoral Divisions and Small Areas. Our data’s global consistency and comparability enable you to draw comparisons between Ireland and any other country worldwide. Additionally, political risk data allows you to develop targeted adaptation strategies to increase your location, logistics, and investment security.

Tailored for professionals in areas such as expansion planning, risk management, portfolio analysis, and statistical research, our data is accessible in all standard GIS formats and Excel. Licensed from MBI, this data ensures you have the robust information needed for strategic decision-making to drive your sales and business forward and maximize ROI.

Each attribute or geographical level can be licensed individually.

Ireland, with its lush landscapes and dynamic economy, stands at the forefront of technological innovation and digital transformation in Europe. The country’s blend of vibrant urban centers and expansive rural areas underscores the need for comprehensive geodata application. MBI’s offerings for Ireland are designed to provide these essential insights, enabling effective strategies in geomarketing, GIS, expansion planning, spatial analysis, transportation planning, location intelligence analysis, and risk management.

MBI’s geodata for Ireland is meticulously detailed across four levels, offering a wealth of data for diverse applications:

• Electoral Divisions (former Wards/DEDs): This level includes comprehensive datasets such as Nighttime Population, Daytime Population, Consumer Styles, and Online-Shopping Affinity. Additionally, detailed demographic insights are available, including households, gender distribution, and age bands, making it invaluable for targeted marketing and expansion planning.
• Post Code 3-digit: Businesses can access data that includes Retail Spending, Consumer Spending by Product Groups, and Households by Income Quintiles. This level is ideal for retail businesses and financial services looking to optimize their location-based strategies and understand consumer behavior.
• Small Areas: Offers similar datasets with even finer granularity. This level is particularly useful for localized market analysis and micro-targeting strategies.
• Grid: Alternative mapping of population data with the help of a grid made of 100 by 100 meter squares.

These offerings enable stakeholders to navigate Ireland’s complex socio-economic landscape with accuracy and strategic insight.

Ireland’s dynamic and varied economic landscape stands to benefit immensely from MBI’s detailed and comprehensive geodata. From supporting strategic expansion and market segmentation to optimizing logistics and digital marketing, MBI’s data empowers businesses to make informed decisions and stay competitive. The unique insights and granular data provided by MBI ensure that companies can navigate the complexities of the Irish market with confidence and precision.

Advantages of our administrative Boundaries

• Worldwide, seamless coverage of postal and administrative boundaries
• The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
• Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
• Constant updates guarantee a current data status
• The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
• Simple update by uniform layout of the layer names
• The higher-level area hierarchies are included with the boundary files
• Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

Demographics

Purchasing Power

Risk Data

Mobile Trace Data