Purchasing power data and socio-demographic data can be displayed on a map of Austria using the following area boundaries: 100 x 100 m, PC 4-digit, Gemeinden and Zählsprengel.

Austria Purchasing Power, Socio-demographics & Area Boundaries

Socio-demographic data, purchasing power data and area boundaries can be used to perform a variety of data analyses about Austria.

A Variety of Purchasing Power and Socio-demographic Data for 100 Meter, Post Code 4-digit, Gemeinden and Zählsprengel in Austria

Here is an overview of sociodemographic and purchasing power data for Austria from our global data offering to bring your geomarketing, target group analyses and location analyses to the next level. Additionally, for Austria we also have the following area boundaries (vector boundaries, polygons) available: Seamless and full country coverage of the 100 x 100 m, PC 4-digit, Gemeinden and Zählsprengel. Our globally consistent and comparable data allows you to draw comparisons between Austria and any other country in the world.

Data that can currently be licensed from mbi for Austria

Each attribute or geographical level can be licensed individually.

Geographic level
Area levelgridpostaladminmicro
Name100 x 100 mPC 4-digitGemeindenZählsprengel
Number of areas222721158842
PolygonsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Data / Variables
Age bandsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Sex / GenderNo/Not AvailableYes/AvailableYes/AvailableYes/Available
HouseholdsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
UnemployedNo/Not AvailableNo/Not AvailableYes/AvailableYes/Available
Purchasing powerNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Retail SpendingNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Retail TurnoverNo/Not AvailableYes/AvailableYes/AvailableNo/Not Available
Retail CentralityNo/Not AvailableYes/AvailableYes/AvailableNo/Not Available
Consumer Spending by Product GroupsNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Households by Income QuintilesNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Education (country-specific)No/Not AvailableYes/AvailableYes/AvailableYes/Available
Households by Type (country-specific)No/Not AvailableYes/AvailableYes/AvailableYes/Available
Marital status (country-specific)No/Not AvailableYes/AvailableYes/AvailableYes/Available
Consumer StylesNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Daytime PopulationNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Online-Shopping AffinityNo/Not AvailableYes/AvailableYes/AvailableYes/Available
Socio Bundle PlusNo/Not AvailableYes/AvailableYes/AvailableYes/Available
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Austria, with its rich cultural heritage, diverse landscapes, and strong economy, stands as a prime example of how geodata can drive informed decision-making across various sectors. The country’s commitment to sustainability, innovation, and regional development is mirrored in the need for comprehensive geodata. MBI’s offerings, covering all municipalities, provide critical insights for professionals in geomarketing, GIS, expansion planning, spatial analysis, transportation planning, location intelligence analysis, and risk management.

Geographical Levels and Available Products

Focusing on the Gemeinden level, MBI offers a suite of geodata products for Austria, including:

  • Population and Daytime Population Data: Key for demographic analysis, urban planning, and public service allocation.
  • Consumer Styles: Insights into consumer behavior and preferences, vital for tailoring marketing strategies and product development.
  • Online-Shopping-Affinity: Data on e-commerce trends, essential for optimizing online retail strategies.
  • Purchasing Power: Information on regional economic capabilities, crucial for retail planning and investment decision-making.

Country-specific Insights

Austria’s diverse economy, from tourism and agriculture to manufacturing and technology, benefits from detailed geodata analysis. For instance, understanding consumer styles and purchasing power across municipalities enables businesses to tailor their offerings and marketing strategies, enhancing customer engagement and market penetration.

Use Cases

One possible application of MBI’s geodata in Austria was in the tourism sector, where regional tourism boards can use consumer styles and purchasing power data to develop targeted marketing campaigns, attracting visitors to lesser-known destinations. In the capital Vienna, urban development projects could benefit from leveraging population data and digital boundaries to plan sustainable housing and public transport systems.

Why Use Geodata from MBI for Austria

MBI’s geodata offerings for Austria are indispensable for stakeholders across various industries, providing the insights needed to navigate the complexities of regional development and market dynamics. From fostering sustainable tourism to supporting urban development initiatives, these data products empower professionals to make informed, strategic decisions, driving Austria’s continued growth and innovation.

Advantages of our administrative Boundaries

  • Worldwide, seamless coverage of postal and administrative boundaries
  • The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
  • Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
  • Constant updates guarantee a current data status
  • The vintage compatibility between the MBI boundaries and the MBI Sociodemographic and Purchasing Power data is guaranteed
  • Simple update by uniform layout of the layer names
  • The higher-level area hierarchies are included with the boundary files
  • Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the MBI data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.


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• Postcode Level
• Administrative Area Level
• Small Area Level



Text file (CSV/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request



Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API



Didn’t find what you are looking for or have another question? Please do not hesitate to contact us!

Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.

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