ONLINE-SHOPPING AFFINITY INDEX

Karlsruhe, March 2^nd, 2020:  Michael Bauer International GmbH (MBI) created a new product to analyze the online-shopping activity and affinity of an area.

Over and above the standard MBI data offering of socio-economic data which enabling the identification of areas with high population or purchasing power, the company has developed an additional product, named Online-Shopping Affinity. The Online-Shopping Affinity is an index, which is currently available for over 80 countries. This can be used to identify target groups with a high affinity for online-shopping and is also perfect for the analysis of digital awareness e.g. car sharing, e-mobility and electronics.
The data is currently used in many different business applications: in retail e-commerce to identify target groups for online-shopping, in advertising to identify geofencing areas for online shopping, in logistics to optimize delivery networks and streaming services to access market potential for expansion.

Go to the press release and read more…