Karlsruhe, March 2nd, 2020: Michael Bauer International GmbH (MBI) created a new product to analyze the online-shopping activity and affinity of an area.
Over and above the standard MBI data offering of socio-economic data which enabling the identification of areas with high population or purchasing power, the company has developed an additional product, named Online-Shopping Affinity. The Online-Shopping Affinity is an index, which is currently available for over 80 countries. This can be used to identify target groups with a high affinity for online-shopping and is also perfect for the analysis of digital awareness e.g. car sharing, e-mobility and electronics.
The data is currently used in many different business applications: in retail e-commerce to identify target groups for online-shopping, in advertising to identify geofencing areas for online shopping, in logistics to optimize delivery networks and streaming services to access market potential for expansion.