Driving Smarter Global Expansion: How inAtlas and MBI Empower Data-Driven Market Strategy

07/02/2025

As businesses navigate increasingly complex global markets, the ability to make informed, data-driven decisions has become a key differentiator. For organizations seeking to expand into new territories, optimize sales networks, or better understand customer behavior, access to reliable, location-based intelligence is essential. That’s where inAtlas comes in – a Barcelona-based pioneer in Location Intelligence and Big Data solutions, helping companies around the world make smarter, faster, and more strategic expansion decisions.

Addressing Key Market Challenges

In 2016, inAtlas launched a holistic solution that combines qualified data with its proprietary geospatial technology and big data processing to provide clients with a powerful, easy-to-use tool for conducting their own market studies quickly and efficiently, with automated analysis. Once the global B2B data offering was complete, inAtlas expanded its worldwide data catalog through MBI, introducing the ability to combine business data with consumer and socio-demographic insights from the B2C market.

Screenshot of the inAtlas Geomarketing solution

Today, inAtlas provides market intelligence covering more than 200 countries, with a customer base spanning manufacturing, logistics, retail, real estate, financial services, and the public sector. Clients rely on inAtlas to identify high-potential markets, assess competitive landscapes, and streamline their expansion strategies. The company’s platform enables users to conduct detailed market analyses in real time – transforming complex data into actionable insights with remarkable speed and clarity.

One of the core challenges that inAtlas addresses is the difficulty companies face when identifying viable markets for growth. Traditional market analysis methods often rely on outdated or fragmented data sources, resulting in inefficiencies, increased risk, and delayed decision-making. inAtlas mitigates these challenges by integrating continuously updated business and consumer data, enriched with geospatial intelligence and automation. As a result, clients can evaluate opportunities based on real-time information, whether they are looking to open new retail outlets, optimize distribution routes, or refine customer targeting.

Crucially, inAtlas enables companies to not only understand where their current customers are, but also where untapped customer potential exists – both in B2B and B2C contexts. The platform also allows for competitor benchmarking, distributor mapping, and the identification of similar market conditions across different countries or regions. By offering real-time access to integrated data sources, inAtlas enables clients to transition from reactive to proactive market strategies, resulting in improved operational efficiency and increased return on investment.

Enhancing Market Intelligence with MBI Data

To strengthen its consumer market analysis capabilities, inAtlas integrates socio-economic data from Michael Bauer International. MBI’s data provides detailed insights into consumer behavior and demographic profiles, covering over 160 consumer behavior variables across 190 countries with high granularity down to local micro-geographies. This partnership allows inAtlas to offer a more comprehensive and accurate picture of the market landscape, supporting more precise segmentation, predictive modeling, and strategic planning.

With MBI’s data, inAtlas generates dynamic heat maps that highlight the best locations for business expansion or new market entry. The data also supports the creation of optimal distributor networks and the design of targeted marketing campaigns tailored to local consumer profiles. These capabilities are particularly valuable for companies looking to internationalize their operations or align their resources with emerging demand patterns.

Examplary illustration of an inAtlas consumer heatmap

Silvia Banchini, Commercial Director and COO of inAtlas, underscores the value of the partnership: “With MBI’s data, our clients gain the insights they need to make smarter, faster, and more profitable decisions, powered by reliable and globally comparable B2C market profiling.”

A Partnership Built on Quality and Trust

The decision to partner with MBI was driven by the quality, reliability, and consistency of its data offering. Unlike many providers, MBI ensures regular updates and methodological consistency across all covered markets, which is vital for companies operating internationally. The ability to integrate MBI’s data seamlessly with inAtlas’ platform further enhances the user experience and analytical capabilities, allowing businesses to move quickly from data ingestion to strategic action.

These qualities make MBI an ideal partner for supporting inAtlas’ mission of simplifying complex data and delivering scalable intelligence solutions to businesses worldwide. The collaboration between inAtlas and MBI provides a powerful solution for organizations seeking to base their growth strategies on reliable and scalable intelligence. The combination of MBI’s globally consistent and comparable data and inAtlas’ geospatial analytics offers clients a competitive advantage in identifying opportunities, minimizing risk, and accelerating market entry.

For more information on inAtlas and its global market intelligence solutions, please visit:
🔗 www.inatlas.com
🔗 Explore inAtlas Geomarketing Worldwide