International comparison: data on construction and refurbishment activity
Manufacturers and building suppliers can use the data to analyze the projected quantities required for each product group in each area to better plan their sales forecasts. The regional market potentials are used to identify sales regions, for the calculation of fixed site potentials and for the calculation of market saturation levels for regions, fixed sites and sales areas.
We can provide the data as a construction index of the residential and non-residential sector, as a refurbishment index of the residential and non-residential sector as well as data for many construction products at different regional levels for over 50 countries.
Which parameters were included in the data collection?
The basis for the data is a detailed analysis of the total sales in the different product groups such as flooring and paint to calculate the per capita expenditure for each product group. Next, the national distribution for each product group is investigated to determine the potentials for the wholesale and direct sales channels. The data is then analyzed on a regional level – for example postal code or administrative area level. The basis for this is the so called Residential-Construction-Renovation (RCR) index. This index takes into account not only the current levels of construction and renovation, but also income, the density of tradesmen, population density, and other factors which affect the segments. As a statistical measure of the market potentials in the residential construction and renovation sectors it shows the positive and negative deviations from the average market potential in the respective countries.
Which construction products are available?
Below you can see the construction products of the 1st level product group. A further detailing in a 2nd and 3rd level product group is also possible.
- External ground covering
- Construction chemistry
- Building parts
- Construction zinc
- Floor
- Roofing
- Insulation
- Ironware
- Paint
- Garden
- Heating Systems
- Planes Wood
- Wood (incl. building timber)
- Air Conditioning
- Solid wood boards
- Chipboard
- Plumbing / fittings
- Carpets
- Civil engineering
- Dry building materials
- Walling
- Wall and ceiling panelling
- Tools
The data is supplied in Excel format. Other formats are available on request.
For those using desktop GIS systems we can deliver the matching area boundaries for a spatial analysis. The data sets are available as ESRI Shape files or in MapInfo TAB files. Other formats are available on request.