WHICH ATTRIBUTES ARE INCLUDED IN OUR SOCIODEMOGRAPHIC DATA?
For the purpose of target group specific consumer analyses or general profiling of the areas a number of variables can be provided on the basis of official statistics.
Our Socio-Demographics comprehend latest population, gender, age structure (15-year age bands) unemployed and household figures as well as Consumer Style data.
Futhermore we offer additional variables depending on availability such as Households by Income Quintiles, Education, Households by Type and Marital Status.
The resident population by gender and age groups is useful for targeting potential customers whose products are mainly designed for certain age groups.
The information is relevant as the business plans for the future. The interrelationship between population demographics, business climate, housing and the physical structure of communities provides guidance on funding priorities and relative need.
Their power can be used to improve consumer targeting, to understand market opportunities and to quantify the consumers’ potential demand for countries worldwide.
The following variables are available:
Population
Population comprises:
- Two digit country code by ISO 3166
- Administrative Code/ Postal Code/ Micro-code
- Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
- Population year average: total number
- Population year average: per mill of country
MB-International Population figures are shown as projected averages for current year on the basis of official statistics.
Households
Households comprises:
- Two digit country code by ISO 3166
- Administrative Code/ Postal Code/ Micro-Code
- Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
- Population year average: total number
- Population year average: per mill of country
- Households: total number
Sex / Gender
Sex / Gender comprises:
- Two digit country code by ISO 3166
- Administrative Code/ Postal Code/ Micro-Code
- Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
- Population males / Population females
Age bands
Age bands comprises:
- Two digit country code by ISO 3166
- Administrative Code/ Postal Code/ Micro-Code
- Name of administrative area/ Name of the most populous administrative area/ Name of the respective micro-area or the next higher level
- Population by age: 0 – 14 years, total
- Population by age: 0 – 14 years, male
- Population by age: 0 – 14 years, female
- Population by age: 15 – 29 years, total
- Population by age: 15 – 29 years, male
- Population by age: 15 – 29 years, female
- Population by age: 30 – 44 years, total
- Population by age: 30 – 44 years, male
- Population by age: 30 – 44 years, female
- Population by age: 45 – 59 years, total
- Population by age: 45 – 59 years, male
- Population by age: 45 – 59 years, female
- Population by age: 60 years and above, total
- Population by age: 60 years and above, male
- Population by age: 60 years and above, female
Unemployed
The variable Unemployed comprises the number of unemployed persons and is available on administrative area level.
Sociodemographics-Bundle
The MB-International Sociodemographics-Bundle comprehend latest population and household figures, the classification of the population by age (15-year age bands: 0-14, 15-29, 30-44, 45-59, 60+), gender as well as the number of unemployed persons.
Advanced Demographics
Advanced demographics comprises Households by income quintiles, Education, Households by type, Marital status.
Global Consumer Styles
Global Consumer Styles is an innovative model for market segmentation and determination of target groups. Fundamentally new is the segmentation approach with 10 internationally validated consumer styles. The data is created for market segmentation on the basis of different segmentation criteria such as demographics, value orientation, attitudes, consumer behavior and consumption volume identified and validated in detail in primary research on international level.
ADVANTAGES OF THE MB-INTERNATIONAL SOCIO-DEMOGRAPHICS
- Globally consistent and comparable
- Our data is subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house statistical & geographical department
- Sociodemographic data allows companies to zero in on their regional markets with increased precision and accuracy
- Using our postcode, administrative boundary or small area maps for the geographic visualization of Sociodemographic Data allows for an even more effective and efficient decision-making.
VAST VARIETY OF USES IN MANY DIFFERENT ASPECTS OF BUSINESS APPLICATIONS
By using MBI Socio-Demographics companies from across all branches of trade are able to:
- Quantify regional sales opportunities / market potentials
- Evaluate areas for strengths and weaknesses
- Identify unused market potential
- Set realistic local economic forecasts
- Focus locally on marketing activities
- Formulate quantified and realistic objectives
- Restructure and optimize market and sales areas
- Map marketing campaigns
- Develop expansion strategies
ON WHICH LEVEL IS THE DATA AVAILABLE?
POSTCODE (ZIP) LEVEL
Worldwide postal areas are geographic boundaries that define the geographic area for each postcode
ADMINISTRATIVE AREA LEVEL
Municipality boundaries plus the higher levels like provinces and state boundaries
SMALL AREA LEVELS (MICRO AREAS)
Could be subdivisions of the postcode or administrative boundaries like census areas
STANDARD DATA FORMATS
The data can be supplied in the following formats which allow easy loading to most database platforms:
- Tab delimited file (TXT)
- KML
- Access database (MDB)
- Excel (xls)
STANDARD GIS FORMATS FOR OUR VECTOR BOUNDARIES
For those using desktop GIS systems we can deliver as well the matching AREA BOUNDARIES.
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- Esri Shape file (.shp)
- Esri Geodatabase (.gdb)
- MapInfo (.tab)
- MapInfo MIF/MID
In the following selection you will receive an overview of our worldwide data offering for the countries in the individual continents.
We have free sample (test) data available for most European countries. Please feel free to contact us should you have any questions or in the event that the data you are looking for is not listed here or if you need samples for any non-European country.