SMALL AREA MAPS (MICRO AREAS)

DIGITAL SMALL AREA MAPS (MICRO AREAS) AS THE BASIS FOR YOUR DATA

Small Area Maps could be subdivisions of the postcode or administrative boundaries like census areas. Digital Small Area boundaries help you to display and analyze spatial areas on a map. They can easily be matched and attributed with company internal data (e.g. sales figures, sales areas) or SOCIODEMOGRAPHIC DATA and PURCHASING POWER data from MB-International.

Because Postcode / ZIP-code boundaries are arbitrary geographic areas designed for the convenience of postal carriers, they do not always correspond to other more meaningful boundaries, such as those of cities or towns, school districts, neighbourhoods’ or political voting districts. Therefore we also offer what we call a small area dataset for many countries which are subdivisions of the postcode boundaries or administrative boundaries e.g. census areas or street segments.

Example: In Spain are these the Census Sections (36.255 areas), a subdivision of the Municipios (8.125 areas).

ADVANTAGES OF THE MB-INTERNATIONAL SMALL AREA MAPS

• The layers are topographically correct and “seamless”, i.e. boundaries fit seamlessly together without overlaps and gaps
• Data and territories can be easily combined in one layer thanks to a unique key, enabling cross-country analyzes
• Simple update by uniform layout of the layer names
• Digital boundaries are in a vector format to allow visualization in any zoom level
• The vintage compatibility between the boundaries and the Sociodemographic and Purchasing Power data is guaranteed
• Our Small Area Boundaries are subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house geographical department.

VAST VARIETY OF USES IN MANY DIFFERENT ASPECTS OF BUSINESS APPLICATIONS

• Sales planning
• Sales controlling
• Site planning
• Expansion planning
• Branch network planning
• Predictive analytics
• Customer visualization
• Insurance risk management
• Thematic mapping
• Social Media Marketing
• Internet applications
• Geocoding

By using MBI area boundaries companies from across all branches of trade are able to:            

• Quantify regional sales opportunities / market potentials
• Evaluate areas for strengths and weaknesses
• Identify unused market potential
• Set realistic local economic forecasts 
• Focus locally on Marketing activities
• Formulate quantified and realistic objectives
• Restructure and optimize market and sales areas

In the following selection you will receive an overview of our worldwide boundary data offering for the countries in the individual continents.

We have free sample (test) data available for most European countries. Please feel free to contact us should you have any questions or in the event that the data you are looking for is not listed here or if you need samples for any non-European country.