DIGITAL BOUNDARIES AS THE BASIS FOR YOUR DATA
Digital area boundaries help you to display and analyze spatial areas on a map. They can easily be matched and attributed with company internal data (e.g. sales figures, sales areas) or SOCIODEMOGRAPHIC DATA and PURCHASING POWER data from MB-International.
Area boundaries are an essential tool for all businesses today. As a seamless collection of spatial data which enables cross border analysis valid area boundaries are needed to accurately analyze a store or business locations. They also provide a valuable input into targeted marketing campaigns and the visualization of their impacts. Without proper and correct area definition, whether these are POSTCODE or ADMINISTRATIVE BOUNDARIES the key statistics that impact a business performance cannot be properly measured. In some cases it’s even more critical knowing what’s happening in the direct vicinity of a location than on a admin or post code level. The so called SMALL AREA MAPS (MICRO AREAS) are ideal for these applications as they are generally smaller subdivisions of the postcode or administrative boundaries.
GLOBAL BOUNDARY LEVELS
POSTCODE (ZIP) BOUNDARY MAPS
Worldwide postal areas are geographic boundaries that define the geographic area for each postcode | Example of Spain: 5-digit Postcode Areas
ADMINISTRATIVE AREA MAPS
Municipality boundaries plus the higher levels like provinces and state boundaries | Example of Spain: Municipios-boundaries plus the higher levels Provincias, Comunidades and Agrupaciones
SMALL AREA MAPS (MICRO AREAS)
Could be subdivisions of the postcode or administrative boundaries like census areas | Example of Spain: Census Sections, a subdivision of the Municipios
ADVANTAGES OF THE MB-INTERNATIONAL AREA BOUNDARIES
- Globally consistent and comparable: Worldwide, seamless coverage of postal and administrative boundaries
- The layers are topographically correct and “seamless”, i.e. country borders fit seamlessly together without overlaps and gaps
- Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analyzes
- Simple update by uniform layout of the layer names
- The higher-level area hierarchies are included
- Digital boundaries are in a vector format to allow visualization in any zoom levels
- The vintage compatibility between the boundaries and the Sociodemographic and Purchasing Power data is guaranteed
- Our maps are subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house geographical department.
VAST VARIETY OF USES IN MANY DIFFERENT ASPECTS OF BUSINESS APPLICATIONS
- Sales planning
- Sales controlling
- Site planning
- Expansion planning
- Branch network planning
- Customer visualization
- Predictive analytics
- Insurance risk management
- Thematic mapping
- Social Media Marketing
- Postcode look-up tables
- Internet applications
- Geocoding
By using MBI area boundaries companies from across all branches of trade are able to:
- Quantify regional sales opportunities / market potentials
- Evaluate areas for strengths and weaknesses
- Identify unused market potential
- Set realistic local economic forecasts
- Focus locally on marketing activities
- Formulate quantified and realistic objectives
- Restructure and optimize market and sales areas
STANDARD GIS FORMATS FOR OUR VECTOR BOUNDARIES
- Esri Shape file (.shp)
- Esri Geodatabase (.gdb)
- MapInfo (.tab)
- MapInfo MIF/MID
Please contact our sales team to discuss your requirements or request an individual quotation.
In the following selection you will receive an overview of our worldwide boundary data offering for the countries in the individual continents.
We have free sample (test) data available for most European countries. Please feel free to contact us should you have any questions or in the event that the data you are looking for is not listed here or if you need samples for any non-European country.