The general PURCHASING POWER describes the disposable income of households and is the most commonly used indicator for a region’s potential. The Purchasing Power however is not necessarily the most appropriate planning indicator for all providers of goods and services, as for a lot of products the consumers’ spending behavior does not exclusively relate to the disposable income. In order that you can improve your ability to respond to the specifics of your market, we enhanced our general Purchasing Power and calculated Consumer Spending for 20 product groups.

Consumer Spending data by product groups quantifies the expenditures of European consumers on certain groups of products. The ratio between disposable income, demographics, and expenditures for the products and services are derived from Household Budget surveys from the National Statistical Offices. By using such representative surveys and the regional and local statistics about income data and demographics, Consumer Spending data is calculated.