SMALL AREA MAPS (MICRO AREAS)

Different levels of area maps from MBI: postcode boundaries map (ZIP), administrative area map, small area map

DIGITAL SMALL AREA MAPS (MICRO AREAS) AS THE BASIS FOR YOUR DATA

Small Area Maps could be subdivisions of the postcode or administrative boundaries like census areas. Digital Small Area boundaries help you to display and analyze spatial areas on a map. They can easily be matched and attributed with company internal data (e.g. sales figures, sales areas) or SOCIODEMOGRAPHIC DATA and PURCHASING POWER data.

Because Postcode / ZIP-code boundaries are arbitrary geographic areas designed for the convenience of postal carriers, they do not always correspond to other more meaningful boundaries, such as those of cities or towns, school districts, neighborhoods or political voting districts.

Therefore, we also offer what we call a small area dataset for many countries which are subdivisions of the postcode boundaries or administrative boundaries, e.g. census areas or street segments.

Example: In Spain are these the Census Sections (36.255 areas), a subdivision of the Municipios (8.125 areas).

VAST VARIETY OF USES IN MANY ASPECTS OF BUSINESS APPLICATIONS

Our area boundaries provide you with a consistent basis for visualizing your data for various tasks and applications, such as

Sales planning
Sales controlling
Site planning
Expansion planning
Branch network planning
Customer visualization
Predictive analytics
Insurance risk management
Thematic mapping
Social Media Marketing
Internet applications
Geocoding and Reverse Geocoding

Advantages of our Small Area Maps

The layers are topographically correct and country borders fit seamlessly together without overlaps and gaps
Data and areas can be easily combined in one layer thanks to a unique key, enabling cross-country analysis
Constant updates guarantee a current data status
The vintage compatibility between the boundaries and the Sociodemographic and Purchasing Power data is guaranteed
Simple update by uniform layout of the layer names
The higher-level area hierarchies are included with the boundary files
Digital boundaries are in a vector format to allow visualization in any zoom levels

Smart Combination

The territorial vintages of the worldwide area boundaries are compatible with our globally consistent and comparable socio-economic data. We offer you the best basis for well-founded and data-based decisions. If desired, we can integrate the data directly into our digital boundaries. So, you can load them directly into your system without any additional steps and use them immediately.

Demographics

Purchasing Power