{"id":6617,"date":"2020-02-28T09:08:16","date_gmt":"2020-02-28T08:08:16","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?page_id=6617"},"modified":"2024-10-21T08:16:29","modified_gmt":"2024-10-21T08:16:29","slug":"online-shopping-affinity","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/p1\/online-shopping-affinity\/","title":{"rendered":"ONLINE-SHOPPING AFFINITY"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-14235\" alt=\"A man who has a high Online-Shopping Affinity uses the internet  on his tablet to buy something online.\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/pexels-cup-of-couple-6634170.jpg\" style=\"object-position:44% 52%\" data-object-fit=\"cover\" data-object-position=\"44% 52%\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-44b7b8a ugb-main-block\"><style>.ugb-44b7b8a .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">ONLINE-SHOPPING AFFINITY<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1cb4ca2\" data-block-id=\"1cb4ca2\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1cb4ca2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e5b8b8c\" data-v=\"4\" data-block-id=\"e5b8b8c\"><style>@media screen and (min-width: 768px){.stk-e5b8b8c {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e5b8b8c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e5b8b8c-inner-blocks\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-ce0e743 ugb-main-block\"><style>.ugb-ce0e743 .ugb-heading__title{font-size:32px !important}.ugb-ce0e743 .ugb-heading__subtitle{font-weight:bold !important;margin-bottom:0px !important}@media screen and (min-width:768px){.ugb-ce0e743.ugb-heading{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">TARGET GROUPS ON THE INTERNET <\/h2><p class=\"ugb-heading__subtitle\">You want to find people who use the internet intensively and buy online frequently?<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-text ugb-text ugb-c920365 ugb-text--design-plain ugb-text--columns-1 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-c920365.ugb-text{margin-bottom:15px !important}}@media screen and (min-width:768px){.ugb-c920365 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-right:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\">In addition to our standard data offering of socio-economic data, which enables the identification of areas with high population or purchasing power, we have developed an additional product, the Online-Shopping Affinity. The objective was to create a product to analyze the online shopping activity and affinity. Due to the constraints with data protection and the almost endless payment options available globally when making purchases online, it was clear we needed to find an alternative way to identify online-shopping potential of an area. The Online-Shopping Affinity is an index which is currently available for over 80 countries. This can be used to identify target groups with a high affinity for online-shopping. Our studies have found that the Online-Shopping Affinity is also perfect for the analysis of digital awareness, e.g., car sharing, e-mobility and electronics.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8a7e811\" data-v=\"4\" data-block-id=\"8a7e811\"><style>@media screen and (min-width: 768px){.stk-8a7e811 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8a7e811-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8a7e811-inner-blocks\">\n<div class=\"wp-block-cover aligncenter\" style=\"padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-very-dark-gray-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-89c6cee ugb-main-block\"><style>.ugb-89c6cee .ugb-heading__title{font-size:32px !important;font-weight:500 !important;text-align:center}.ugb-89c6cee .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-89c6cee.ugb-heading{margin-right:-30px !important;margin-left:-30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">THE METHODOLOGY<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2ddea2d\" data-block-id=\"2ddea2d\"><p class=\"stk-block-text__text\">A certain geography is assigned an affinity score (i.e., an index based on national averages) for intensity of online-shopping. The index is based on the weighted composition of significant variables (e.g., age, income, household type as well as psychographic and behavioral characteristics).<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-91a9647 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-91a9647 li{--icon-size:41px !important}.ugb-91a9647 li::before{width:41px !important;height:41px !important;transform:rotate(0deg) !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-91a9647 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ul{columns:4}.ugb-91a9647 .ugb-inner-block{text-align:left}.ugb-91a9647.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-91a9647.ugb-icon-list:before{background-color:#fff}.ugb-91a9647 .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-91a9647.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #000\" class=\"stk-highlight\">Potential Business <\/span>Applications<\/h2><div class=\"ugb-block-content\"><ul><li>Logistics: Optimizing delivery networks<\/li><li>Evaluate areas for strengths and weaknesses<\/li><li>Retail e-commerce: Targeting online-shopping<\/li><li>Formulate realistic and quantified objectives<\/li><li>Advertising: Identifying areas for geofencing for online-shopping<\/li><li>Restructure and optimize market and sales areas<\/li><li>Map marketing campaigns<\/li><li>Streaming services: Accessing market potential for expansion<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-053c20e ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-053c20e{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-053c20e .ugb-inner-block{text-align:center}.ugb-053c20e.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-053c20e.ugb-columns:before{background-color:#444}.ugb-053c20e .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;color:#ffffff}@media screen and (min-width:768px){.ugb-053c20e.ugb-columns{margin-top:35px !important;padding-top:35px !important;padding-right:35px !important;padding-bottom:35px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><h2 class=\"ugb-block-title\"><span style=\"color: #444\" class=\"ugb-highlight\">Key Differentiators<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-053c20e-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ea0ef0c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ea0ef0c-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mbi.test-umgebung.de\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/worldwide_comparable.png\" alt=\"\" class=\"wp-image-10934\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/worldwide_comparable.png 512w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/worldwide_comparable-300x300.png 300w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/worldwide_comparable-150x150.png 150w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/worldwide_comparable-88x88.png 88w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/worldwide_comparable-125x125.png 125w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444\" class=\"ugb-highlight\"><span style=\"color: #444\" class=\"ugb-highlight\">Globally consistent and comparable data <\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-326f8af ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-326f8af-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mbi.test-umgebung.de\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/quality_certificate.png\" alt=\"\" class=\"wp-image-10936\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/quality_certificate.png 512w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/quality_certificate-300x300.png 300w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/quality_certificate-150x150.png 150w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/quality_certificate-88x88.png 88w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/quality_certificate-125x125.png 125w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444\" class=\"ugb-highlight\"><span style=\"color: #444\" class=\"ugb-highlight\">Strict quality control <\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-2e493ae ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2e493ae-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mbi.test-umgebung.de\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/support.png\" alt=\"\" class=\"wp-image-10938\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/support.png 512w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/support-300x300.png 300w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/support-150x150.png 150w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/support-88x88.png 88w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/support-125x125.png 125w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444\" class=\"ugb-highlight\">Individual consulting and support<\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-16e1894 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-16e1894-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mbi.test-umgebung.de\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/update.png\" alt=\"\" class=\"wp-image-10939\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/update.png 512w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/update-300x300.png 300w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/update-150x150.png 150w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/update-88x88.png 88w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/update-125x125.png 125w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-mbi-dark-gray-color has-text-color\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #313131\" class=\"stk-highlight\">Continuous updating<\/span><\/span> after every release<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-8e20eb4 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8e20eb4-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mbi.test-umgebung.de\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/dataprotection.png\" alt=\"\" class=\"wp-image-10940\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/dataprotection.png 512w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/dataprotection-300x300.png 300w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/dataprotection-150x150.png 150w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/dataprotection-88x88.png 88w, https:\/\/www.mbi-geodata.com\/p1\/wp-content\/uploads\/sites\/5\/2022\/03\/dataprotection-125x125.png 125w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444\" class=\"ugb-highlight\">100 % GDPR<\/span><\/span> <span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444\" class=\"ugb-highlight\">compliant<\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-5894c2b ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-5894c2b .ugb-image-box__box{border-radius:0px !important}.ugb-5894c2b .ugb-image-box__item{height:300px !important;justify-content:flex-start !important}.ugb-5894c2b .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/06\/nasa-Q1p7bh3SHj8-unsplash-1024x681.jpg)}.ugb-5894c2b .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/mbi.test-umgebung.de\/p1\/wp-content\/uploads\/sites\/5\/2021\/11\/61125ebea8d26_klein.jpg)}.ugb-5894c2b .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/05\/MBI-CONIAS-Einschaetzung-Politischer-Risiken-e1620724560386-1024x532.jpg)}.ugb-5894c2b .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/mbi.test-umgebung.de\/p1\/wp-content\/uploads\/sites\/5\/2021\/11\/artificial_intelligennce_pixabay-3_klein.jpg)}.ugb-5894c2b .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-5894c2b .ugb-image-box__title{font-size:20px !important;text-align:center !important;margin-bottom:20px !important}.ugb-5894c2b .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-5894c2b.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"COUNTRY AVAILABILITY\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">COUNTRY AVAILABILITY<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/europe\/\">Europe<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/north-america\/\">North America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/south-america\/\">South America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/asia\/\">Asia<\/a> | <a href=\"https:\/\/mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/oceania\/\">Oceania<\/a> | <a href=\"https:\/\/mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/africa\/\">Africa<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"AREA BOUNDARIES\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">AREA BOUNDARIES<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postcode Level<br>\u2022  Administrative Area Level<br>\u2022  Small Area Level<br><br><a href=\"https:\/\/\/www.mbi-geodata.com\/p1\/area-boundaries\/\">&gt; LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/\/www.mbi-geodata.com\/p1\/area-boundaries\/\" title=\"AREA BOUNDARIES\" aria-label=\"AREA BOUNDARIES\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATA FORMATS\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATA FORMATS<\/h4><\/div><p class=\"ugb-image-box__description\">Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF\/MID | more on request<\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATALINK API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATALINK API<\/h4><\/div><p class=\"ugb-image-box__description\">Easy access to a variety of MBI data<br>\u2022  Datalink Desktop<br>\u2022  Datalink Rest API<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>TARGET GROUPS ON THE INTERNET You want to find people who use the internet intensively and buy online frequently? In addition to our standard data offering of socio-economic data, which enables the identification of areas with high population or purchasing power, we have developed an additional product, the Online-Shopping Affinity. The objective was to create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-6617","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>ONLINE-SHOPPING AFFINITY TARGET GROUPS ON THE INTERNET You want to find people who use the internet intensively and buy online frequently? In addition to our standard data offering of socio-economic data, which enables the identification of areas with high population or purchasing power, we have developed an additional product, the Online-Shopping Affinity. The objective was to create a product to analyze the online shopping activity and affinity. Due to the constraints with data protection and the almost endless payment options available globally when making purchases online, it was clear we needed to find an alternative way to identify online-shopping potential&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"saasweb-admin","url":"https:\/\/www.mbi-geodata.com\/p1\/author\/saasweb-admin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/6617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/comments?post=6617"}],"version-history":[{"count":5,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/6617\/revisions"}],"predecessor-version":[{"id":18902,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/6617\/revisions\/18902"}],"wp:attachment":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/media?parent=6617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}