{"id":60,"date":"2014-03-24T15:51:39","date_gmt":"2014-03-24T15:51:39","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-centrality\/"},"modified":"2018-02-22T10:17:17","modified_gmt":"2018-02-22T10:17:17","slug":"retail-centrality","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/p1\/purchasing-power\/retail-centrality\/","title":{"rendered":"RETAIL CENTRALITY INDEX"},"content":{"rendered":"<h2 class=\"purchasing-power\">WHAT IS THE RETAIL CENTRALITY INDEX?<\/h2>\n<div>\n<p>Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas&#8217; population down to the local retail trade.<\/p>\n<table class=\"layouttable\" style=\"width: 400px; margin-bottom: 10px;\" border=\"0\">\n<tbody>\n<tr>\n<td rowspan=\"2\" valign=\"middle\">Centrality Index<\/td>\n<td rowspan=\"2\" valign=\"middle\">= (<\/td>\n<td align=\"center\"><span style=\"text-decoration: underline;\">&nbsp; &nbsp; Retail Turnover in&nbsp;\u2030&nbsp;&nbsp;&nbsp; <\/span><\/td>\n<td rowspan=\"2\" valign=\"middle\">) x 100<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Retail Spending in \u2030<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"line-height: 1.4;\">Cities having a large shopping appeal show a Centrality Index of more than 100, because they tie more Retail Spending of surrounding areas to themselves than they emit to those areas.<\/span><\/p>\n<\/div>\n<h2 class=\"advantages\">ADVANTAGES OF THE MB-INTERNATIONAL RETAIL CENTRALITY<\/h2>\n<ul>\n<li>Globally consistent and comparable<\/li>\n<li>Our data is subjected to a strict quality control and constantly updated by means of comprehensive research by our&nbsp;in-house statistical &amp; geographical department<\/li>\n<li>The Retail Centrality allows companies to zero in on their regional markets with increased precision and accuracy<\/li>\n<li>Using our postcode, administrative&nbsp;boundary or small area maps for the geographic visualization of the Retail Centrality allows for an even more effective and efficient decision-making.<\/li>\n<\/ul>\n<h2 class=\"use-cases\">VAST VARIETY OF USES IN MANY DIFFERENT ASPECTS OF BUSINESS APPLICATIONS<\/h2>\n<p>Retail Centrality data helps you with\u2026<\/p>\n<ul>\n<li>Valid data bases for your regional analysis<\/li>\n<li>Fast identification of economically advantageous sales areas with value figures and indices<\/li>\n<li>Identification of consumer flows (purchasing power inflow&nbsp; or purchasing power outflow)<\/li>\n<li>Professional planning of new locations based on their prospects of success<\/li>\n<li>Comparison of the potential of external sales territories and the objective assessment of sales performances<\/li>\n<li>Reclassification of external sales force regions according to their sales opportunities<\/li>\n<\/ul>\n<p>By using&nbsp;MBI Retail Centrality companies from across all branches of trade are able&nbsp;to:<\/p>\n<ul class=\"twocollist\">\n<li>Quantify regional sales opportunities \/ market potentials<\/li>\n<li>Evaluate areas for strengths and weaknesses<\/li>\n<li>Identify unused market potential<\/li>\n<li>Set realistic local economic forecasts&nbsp;<\/li>\n<li>Focus locally on marketing activities<\/li>\n<li>Formulate quantified and realistic objectives<\/li>\n<li>Restructure and optimize market and sales areas<\/li>\n<\/ul>\n<h2 class=\"area-boundaries\">ON WHICH LEVEL IS THE DATA AVAILABLE?<\/h2>\n<p><a href=\"https:\/\/www.mbi-geodata.com\/p1\/area-boundaries-vector-maps\/postcode-zip\/\">POSTCODE (ZIP) LEVEL<\/a>&nbsp;<br \/>\nWorldwide postal areas are geographic boundaries that define the geographic area for each postcode&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mbi-geodata.com\/p1\/area-boundaries\/administrative\/\">ADMINISTRATIVE AREA LEVEL<br \/>\n<\/a>Municipality boundaries plus the higher levels like provinces and state boundaries&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mbi-geodata.com\/p1\/area-boundaries\/small-area-maps-micro\/\">SMALL AREA LEVELS (MICRO AREAS)<br \/>\n<\/a>Could be subdivisions of the postcode or administrative boundaries like census areas<\/p>\n<h2 class=\"formats\">STANDARD DATA FORMATS<\/h2>\n<p>The data can be supplied in the following formats which allow easy loading to most database platforms:<\/p>\n<ul>\n<li>Tab delimited file (TXT)<\/li>\n<li>KML<\/li>\n<li>Access database (MDB)<\/li>\n<li>Excel (xls)<\/li>\n<\/ul>\n<h2 class=\"formats\">STANDARD GIS FORMATS FOR OUR VECTOR BOUNDARIES<\/h2>\n<p>For those using desktop GIS systems we can deliver as well the matching&nbsp;<a title=\"Area Boundaries\" href=\"https:\/\/www.mbi-geodata.com\/p1\/area-boundaries\/\">AREA BOUNDARIES<\/a>.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Esri Shape file (.shp)<\/li>\n<li>Esri Geodatabase (.gdb)<\/li>\n<li>MapInfo (.tab)<\/li>\n<li>MapInfo MIF\/MID&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr>\n<p>Retail Centrality Index is available on municipality and postcode code level in proven high quality. In the following selection you will receive an overview of our worldwide Retail Centrality data offering for the countries in the individual continents.<\/p>\n<p>We have&nbsp;<strong>free sample (test) data<\/strong>&nbsp;available for most European countries. Please feel free to&nbsp;contact us&nbsp;should you have any questions or in the event that the data you are looking for is not listed here or if you need samples for any non-European country.<\/p>\n<div class=\"menu-world-areas-container\"><ul id=\"short_menu_6637963c800a2\" class=\"shortcode_menu worldareas  \"><li id=\"menu-item-4350\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4350\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/western-europe\/\">WESTERN EUROPE<\/a><\/li>\n<li id=\"menu-item-4351\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4351\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/eastern-europe\/\">EASTERN EUROPE<\/a><\/li>\n<li id=\"menu-item-4352\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4352\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/north-america\/\">NORTH AMERICA<\/a><\/li>\n<li id=\"menu-item-4353\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4353\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/south-america\/\">SOUTH AMERICA<\/a><\/li>\n<li id=\"menu-item-4354\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4354\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/oceania\/\">OCEANIA<\/a><\/li>\n<li id=\"menu-item-4355\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4355\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/asia\/\">ASIA<\/a><\/li>\n<li id=\"menu-item-4356\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4356\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/africa\/\">AFRICA<\/a><\/li>\n<\/ul><\/div><div class=\"clear\"><\/div>\n\t\t\t<style>\n\t\t\t\t#short_menu_6637963c800a2 {  }\n\t\t\t\t#short_menu_6637963c800a2 ul.wpsm-arrow-enabled:before {  } \n\t\t\t\t#short_menu_6637963c800a2 ul, #short_menu_6637963c800a2 ul ul {  }\n\t\t\t\t#short_menu_6637963c800a2 a {  }\n\t\t\t\t#short_menu_6637963c800a2 a:hover {  }\n\t\t\t\t#short_menu_6637963c800a2 ul a {  }\n\t\t\t\t#short_menu_6637963c800a2 ul a:hover {  }\n\t\t\t\t\n\t\t\t<\/style>\n\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tvar show_arrow = \"true\";var $sm = jQuery.noConflict();\n\t\t\t\t\tjQuery(function ($) {\n\t\t\t\t\t\t$(\"#short_menu_6637963c800a2\").tinyNav();\n\t\t\t\t\t\t$(\"#short_menu_6637963c800a2\").next().addClass(\"shortcode-menu-mobile\");\n\t\t\t\t\t\t\n\t\t\t\t\t\tshortcode_menu_responsive();\n\t\t\t\t\t});\n\t\t\t\t\tjQuery(window).resize(function($){\n\t\t\t\t\t\tshortcode_menu_responsive();\n\t\t\t\t\t});\n\t\t\t\t\tfunction shortcode_menu_responsive()\n\t\t\t\t\t{\n\t\t\t\t\t\tvar window_width = $sm(window).width();\n\t\t\t\t\t\tif(window_width <= 650)\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\t$sm(\"#short_menu_6637963c800a2\").hide();\n\t\t\t\t\t\t\t$sm(\"#short_menu_6637963c800a2\").next().show();\n\t\t\t\t\t\t}\n\t\t\t\t\t\telse\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\t$sm(\"#short_menu_6637963c800a2\").show();\n\t\t\t\t\t\t\t$sm(\"#short_menu_6637963c800a2\").next().hide();\n\t\t\t\t\t\t}\n\t\t\t\t\t}<\/script>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT IS THE RETAIL CENTRALITY INDEX? Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas&#8217; population down to the local retail trade. Centrality Index = ( &nbsp; &nbsp; Retail Turnover in&nbsp;\u2030&nbsp;&nbsp;&nbsp; ) x 100 Retail Spending in \u2030 Cities having a large shopping [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":1522,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"footnotes":""},"acf":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":""},"post_excerpt_stackable":"<p>WHAT IS THE RETAIL CENTRALITY INDEX? Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas&#8217; population down to the local retail trade. Centrality Index = ( &nbsp; &nbsp; Retail Turnover in&nbsp;\u2030&nbsp;&nbsp;&nbsp; ) x 100 Retail Spending in \u2030 Cities having a large shopping appeal show a Centrality Index of more than 100, because they tie more Retail Spending of surrounding areas to themselves than they emit to those areas. ADVANTAGES OF THE MB-INTERNATIONAL RETAIL CENTRALITY Globally consistent and comparable Our data is subjected to a strict quality control&hellip;<\/p>\n","category_list":"","author_info":{"name":"schwannauer","url":"https:\/\/www.mbi-geodata.com\/p1\/author\/schwannauer\/"},"comments_num":"0 comments","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"mini":false,"post-thumbnail":false},"uagb_author_info":{"display_name":"schwannauer","author_link":"https:\/\/www.mbi-geodata.com\/p1\/author\/schwannauer\/"},"uagb_comment_info":0,"uagb_excerpt":"WHAT IS THE RETAIL CENTRALITY INDEX? Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas&#8217; population down to the local retail trade. Centrality Index = ( &nbsp; &nbsp; Retail Turnover in&nbsp;\u2030&nbsp;&nbsp;&nbsp; ) x 100 Retail Spending in \u2030 Cities having a large shopping&hellip;","_links":{"self":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/60"}],"collection":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":1,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/60\/revisions"}],"predecessor-version":[{"id":4396,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/60\/revisions\/4396"}],"up":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/1522"}],"wp:attachment":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/media?parent=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}